Final Project

By Samantha Ouimette

ENC 3250 Professor Ruby Qin May 6th, 2012

Table of Contents
I. Restaurant Review: Troubleshooting Report a. Pajanos Pizza & Subs Start-up Noahs Arf a. Marketing Materials i. Brochure ii. Coupons iii. Merchandise iv. Flyer v. Newsletter vi. Postcard Handout w/ Business Card

II.

I. (4 points) Restaurant Review: Troubleshooting Report April 30, 2012 Mr. Nick Faraone, Owner Pajanos Pizza & Subs 1305 Gulf Boulevard Indian Rocks Bch, FL 33785 Dear Mr. Faraone, As you know, I recently visited your establishment as a mystery consumer in order to report back to you with an accurate, unadulterated report on the operations of your restaurant. I arrived at Pajanos on Friday, April 27th at approximately five oclock in the evening in order to carry out this task. Cars were parked in all but one of the five available parking spaces, and some bikes parked out on the porch of the building. As the building is on the smaller side the premises was packed, with all but one of the five available tables open. The TV was set to ESPN which most of the patrons seemed to appreciate. There were three workers on duty to take orders and make food. My order was taken very quickly thanks to your restaurants method of order here, pay here, and the girl taking my order was very efficient; all in all it took about 20 minutes to receive my food. The environment of the establishment was pleasant for those who enjoy the laid back, family feel that a local pizza place offers; it isnt fancy, but it doesnt pretend to be. The food itself was delicious and made just to my liking, and the free refills were much appreciated as well. Overall, everyone in the restaurant including myself was very happy with the environment and the service. I must mention, however, that I did observe a major violation of policy during my visit. I brought my father with me to have dinner, and as he is a middle-aged male he is naturally not asked for identification when ordering an alcoholic beverage; however, when my father was given his pitcher of beer he was also given two glasses, one of which was presumably for myself who is under the legal drinking age. I was not asked for my I.D., nor was my father even asked if he needed two glasses in the first place. Giving alcohol to a minor is certainly a serious offence, and could result in serious consequences if it occurs in the future. I feel as though it would certainly behoove your business if you review company (and legal) policy with your employees to ensure that they are aware of the need to card anyone who doesnt clearly appear to be over the age of forty and thus avoid any potential trouble in the future. Pajanos is a restaurant that is locally loved and respected, but as a businessman Im sure that you are aware that there is always room for improvement. The major

I. (4 points) Restaurant Review: Troubleshooting Report improvement I would recommend you make as the owner is to provide more parking for your patrons. Your restaurant is a popular one, and with only five places allotted for customers to park in, it is clear that this may be one of the major reasons you lose business. I understand that not much room is available on the beach to expand, but I did notice that adjacent to your business there is a convenience store with ample parking that is rarely being used. Perhaps you could arrange a business deal in which the store allows you to utilize a portion of its extra space in exchange for a cut of your revenue. In addition, I would suggest that you make the sign in front of your building more prominent; maybe adding a sign that can be seen from the street would be helpful in drawing more customers in. I enjoyed my time as a mystery consumer for your restaurant, and I hope my comments have helped you gain better insight into how your business operates. If you have any comments or questions, please contact me at the number below. Sincerely, Samantha Ouimette Patron (727)-483-0790

II. (1 Point) Start-up Noahs Arf

Noah's Arf is a new company that provides high-level animal care and customer service in the following categories: Overnight care Day care In-home care Wash your own pet Pet grooming Animal behavior classes Pet portraits Gift shop Special events Special requests 24 hour service

What sets us apart from the competition is our commitment to providing these services in one convenient location that is not limited to dogs and cats!

Company Name
Street Address Address 2 City, ST ZIP Code Phone (213) 555 0125 Fax (213) 555 0145 Web site address

Recipient Name Street Address Address 2 City, ST ZIP Code

Company Name
Your business tag line here

II. (1 Point) Start-up Noahs Arf

Noahs Arf | discount coupon

Enjoy ONE FREE DAY VISIT after 10 wash your own visits

Not redeemable with any other coupon Have each visit stamped on back Expires December 31, 2012

www.noahsarf.com

Noahs Arf | discount coupon

Enjoy ONE FREE OVERNIGHT VISIT after 10 day care visits

Not redeemable with any other coupon Have each visit stamped on back Expires December 31, 2012

www.noahsarf.com

Noahs Arf | discount coupon

Enjoy ONE FREE WASH YOUR OWN VISIT after 10 overnight visits
Not redeemable with any other coupon Have each visit stamped on back Expires December 31, 2012 www.noahsarf.com

Noahs Arf | discount coupon

Enjoy $10.00 OFF ANY PURCHASE after 20 visits
Not redeemable with any other coupon Have each visit stamped on back Expires December 31, 2012 www.noahsarf.com

II. (1 Point) Start-up Noahs Arf

II. (1 Point) Start-up Noahs Arf

Noahs Arf

A full-service animal care facility

Noah's Arf is a full-service animal care facility dedicated to consistently providing high customer satisfaction by rendering excellent service, quality pet care, and furnishing a fun, clean, enjoyable atmosphere at an acceptable price. We maintain a friendly creative work environment which respects diversity, ideas, and hard work. For customer convenience, in addition to day care, Noah's Arf will include overnight care, in-home care, wash your own, pet grooming, animal behavior, pet portraits, gift and pet specialty products, 24 hour service, and special requests all at one facility!

Now Open!
Located in the Pearl District of Northwest Portland

Portland, OR 97201 Ph: 503.555.0125 www.noahsarf.com

II. (1 Point) Start-up Noahs Arf

MAY 2012 VOL. ONE ISSUE #1

Open for Business!

Noahs Arf has opened its doors
Our mission at Noahs Arf is really quite simple: to provide excellent animal care in a pet friendly atmosphere while ensuring our customers, both pet and owner, receive excellent service in a playful, safe environment. Our company has devised some integral keys to success in order to make our mission a success:

Superior Customer Service: we offer 24 hour high-quality care and service

Environment: we provide a clean, upscale, odor free, enjoyable environment conducive to giving professional, trusting service

Convenience: we offer clients a wide range of services in one environment

Services we currently offer: Overnight care Pet grooming Animal behavior courses Gift & pet specialty products Pet portraits In-home care Pet taxi 24-hour service

Location: we provide an easily accessible location for customer convenience

Reputation: we have credibility, integrity, and 100% dedication from 23+ years employment at current workplace

In successfully carrying out these key aspects to our company, we know we will quickly become the business both us and our customers want us to be.

Come in today for the best pet service youve ever had! Located in the Pearl District of NW Portland
WWW.NOAHSARF.COM

II. (1 Point) Start-up Noahs Arf