RESEARCH PROBLEM

HCL Corporate selling and feedback and market share of HCL and compared to other IT companies.

The business of HCL and the company through its researchers wants to know the potential in order to expand and retain its market share.

RESEARCH DESIGN Determined the Information Sources: The researcher gathered data through secondary sources. PRIMARY DATA is collected through questionnaire, search and research through place where today's computer has been mostly used. SECONDARY DATA is being search sites like magazines, newspapers, journals, websites and the data has been collected through other approaches.

DATA COLLECTION The researcher collected information through the official websites, magazines and journals.

DEVELOPED THE RESEARCH FRAME: This included deciding upon various aspects for the project on which the entire research is based. The research frame included:

NATURE OF STUDY The project on which the researcher worked is descriptive and inferential in nature.

DATA SOURCE: The researcher took the help of both primary as well as secondary sources. Secondary sources being interaction with various IT people of the selected and has been chosen for the research by the researcher. Secondary sources being the internet as the medium and the official sites of the companies of IT sectors and corporate selling and feedback of HCL.

INSTRUMENT USED The researcher for the research used a Questionnaire cum Schedule for market research for both the segments horizontal and vertical. The Questionnaire was prepared by the researcher and Schedule was provided by the company in which the researcher did its research report.

SAMPLE SIZE Sample size for the research is fixed. It counts to 55. That is the HCL companies and corporate selling and feed of HCL in comparison between other IT sectors.

DATA ANALYSIS & GRAPHICAL DATA INTERPRETATIOIN

SAMPLE SIZE : 55 1. What type of computers do you use?

a.)Branded b.)Assembled

Branded Assembled

37 18

hospitals using branded Using branded computers computers Using assembled hospitals using computers assembled computers

It was observed that almost 67% of the people use branded computers or other gadgets for their business purpose. Hence can be concluded that more people want branded products as they are not ready to compromise with the quality and services being provided.

2.

What brand computers do you use? a.) HP b.) HCL c.) ACER d.)Others

Brand used HP HCL Acer Others

Total Nos. 7 14 13 21

HP HCL acer others

This observation showed that HCL is among the top used brands. Major part under the pie-chart goes to HCL. So HCL should continue making efforts to attract new market and sustain the existing market. 3. What is the number of installed desktops?

a.) <15 b.) 15-50 c.) 50-75 d.) 75-200 e.) 200-500

Installed desktops < 15 15-50 50-75 75-200 200-500

Total Nos. 19 21 11 3 1

<15 15-50 50-75 75-200 200-500

Most of the surveyed and found the use of computers within the 15-55 range. So it can be inferred that the main target market is which lies in the middle range. Thus we targeted mainly on SME (small and medium enterprise). 4. What is the number of used servers? a. 1

b. 2 c. 3-5 d. 5

Servers used 1 2 3-5 >5

Total Nos. 10 11 21 13

1 2 3 to 5 >5

From this observation, it was concluded that number of servers were directly proportional to the number of desktops used.

5. What is the number of installed laptops? a.) 1-5 b.) 5-15

c.) 15-30 d.) >30

Number of laptops 1-5 5-15 15-30 >30

Total Nos. 20 22 8 5

1 to 5 5 to 15 15 to 30 >30

It was observed that maximum computers and laptop users ranging between 5-25. This area can be focused.

6. What is the brand used for laptops? a.) HCL b.) Toshiba c.) Lennovo

d.) Others Laptops brand HCL Toshiba Lennovo Others Total Nos. 11 19 13 12

Observation showed that Toshiba was the major brand used in laptops. Various other brands like HP and Samsung etc. are also used. HCL has also a good market share.

7. Do you have AMC? a.) Yes b.) No

Total Nos. Hospitals place having AMC Hospitals place not having AMC 30 25

hospitals having AMC hospitals not having AMC

According to above graphical data interpretation, that is the most important places where computer has been used and it has been observation and showed that less than 60% hospitals have their AMCs. This area can also be considered.

9. What type of company is having the AMC? a.)Regional office of the company b.) Any other local player

Type of AMC company Authorized regional office Local players

Total Nos. 24 6

regional office of the company any local player

That the above graph shows that the use of AMCs in regional office and local players prefers authorized regional offices to select for the service rather than going for a local player.

10.Are you facing any problem with current used product line?

a.)Yes b.)No c.)Not yet

Total Nos. Facing problem Not facing problem Not faced problems yet 15 18 22

hospitals facing problem Facing problems

Not facing problems hospitals not facing problem Not yet encountered not yet encountered

That the above graph shows that the above observation showed that major number of users are either not facing any problem or they have not being encountered with any.

Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed other wise it will remain as unsold stock, which will be of no value. I have realized this fact after completion of my summer training project. Despite of various difficulties and limitations faced during my summer training project on the topic Corporate Selling and Feedback . I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. After completion of my summer training project I have gained several experiences in the field or sales marketing. I have got the opportunity to meet various people, which fluctuate in different situation and time. This summer training project has given me the opportunity to have first experience in the corporate world. Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. I have completed my summer training project in which are involved in its successful completion. In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. It gives enough knowledge about the computers market and the distribution process undertaken by an organization. This summer training project has enabled my capability in order to manage business effectively and in my career in future.

STRENGTHS:
HCLs strengths are many, to mention a few :

a)

b) c) d) e) f) g) h) i)

Global Presence: Its collaborations and joint ventures with international companies such as Perot System, and partnership with world leaders like Ericsson, Toshiba, Nokia, Oracle and Microsoft, enable it to bring the best technology available world wide to its consumers. 24 locations in 16 countries. Fast paced and flexible work culture which provides its employees autonomy to accomplish the task without much pressure from the higher authorities. Thus, employees are motivated to give their best to the organization. The core strength of HCL is the talent and innovativeness of its people which enables it to provide the right solution at the right time. The mass markets handled through a chain of dealers, resellers and retailers which helps bring technology usage closer to the individual. It has very strong distribution network. Its pool of competencies : Hardware, Software, Training, Networking, Telecom and System Integration. Ability to understand customer's business and offer right technology. Long standing relationship with customers. Pan India support & service infrastructure. Best-value-for-money offerings.

WEAKNESSES:
a) b)
After sales service. Less promotional campaigns.

OPPORTUNITIES:
a) b) c) d) e)
IT industry booming at a rate of 45% every year. Increasing consumer awareness about IT and its use. Tremendous untapped potential of IT products in India. Increasing competition. Tie ups with various MNCs enable to extract their core competencies.

THREATS:
a) b) c) d)
Local assemblers are biggest menace for the company. Entry of MNCs i.e. IBM, Compaq giving direct competition. Govt. instability has a long term repercussions affecting companys policies & its growth. Technological shift as a result of research & development. Daily new technologies are emerging.

Concluding the S.W.O.T. analysis in words that prosperity lies ahead for HCL. In order to retain its position as Indias No. 1 IT conglomerate, it has to come out with the state of art as well as futuristic technologies to its consumers well before time.

HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. Company should take some positive action against it. Company executive should visit dealers on regular basis. They Should pay proper attention towards checking of various components of PC before end user delivery. Otherwise it tends towards defame of brand name in comparison to rivals. Need to expend customer care center as the consumer base of HCL Infosystem is increasing with tremendously fast pace. Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company. Company should tie up with some event management company to organize various promotional activities like canopy, Carnival. Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin.