Vignette Social Media Solution
Vignette combines enterprise expertise
with the most innovative Web 2.0
elements.
Vignette is one of the only enterprise-class providers that offers a
comprehensive suite of integrated social media products that give
customers the tools to build communities, enable participation and
encourage online interaction.
As an integral part of Vignette’s Web Experience Platform, the
Vignette Social Media Solution enables customers to:
• Create vibrant online communities
• Build engaging Web 2.0 sites
• Design powerful social microsites
• Launch compelling campaigns, communities and product sites
Our breadth and depth of offerings reflects more than a decade
of developing innovative tools to make Websites more dynamic,
influential and successful. Vignette’s comprehensive product
portfolio is unmatched by niche providers with point products or
companies that offer limited Web 2.0 functionality. It’s no wonder
some of the largest global brands choose Vignette to power their
online initiatives.
But First: Why Social Media?
The old adage is still true: It takes the right connections to
succeed. But these days those connections are online—among
peers, between businesses and customers, and among employees
behind the firewall. Organizations must create an engaging Web
experience to win.
WHY VIGNETTE?
Vignette’s comprehensive offering reflects more than a decade of developing tools to make
Websites compelling and successful. Our integrated, enterprise solution helps companies build
powerful social microsites and launch compelling campaigns, communities and product sites.
Taking the power of online interactions to the next level
Vignette Social Media tools enable participation
and collaboration.
Vignette Social Media gives your customers, partners, suppliers,
employees and peers a powerful way to communicate. That can
translate to a number of key benefits, such as:
• Increased Customer Loyalty – Giving visitors a voice through
wikis, forums, reviews and other Web 2.0 tools for online
interaction can have a profoundly-positive effect on your Web
efforts. This engaging experience can actually increase time
spent on your site, draw users back to your site again and
again, and can lead to increased revenue.
• Enhanced Brand Awareness – When your customers feel like
you’re listening to them, they feel empowered. Give them a
forum to express themselves and share opinions and you come
out the hero. Positive word of mouth is contagious and
powerful.
• Lower Customer Care Costs – Allow your customers to be your
best advocate. Online communities can provide two-way
interaction that can increase customer satisfaction and also
lower help desk costs.
• Enhanced Collaboration and Knowledge Sharing – Creating
online communities is essential for increased productivity and
efficiency. In today’s digital age, teams must have the ability to
collaborate anytime, anywhere. Evolve your Web and portal
properties into a place where all users can contribute,
exchange ideas and share opinions.
Now get ready to change your definition Now add the flexibility of rapid social microsite
of social media. We’re shaking things up. creation: Imagine the possibilities.
The Vignette Social Media Solution enables you to quickly and
We’ve challenged the notion that social media is just blogs, wikis,
easily create unique and compelling social microsites. Adaptable
forums, ratings, tagging, reviews and common Web 2.0
templates give you flexibility to combine features to meet your
functionality. It can be so much more. And Vignette is the only
specific goals, such as creating an online community or launching
vendor that can offer a truly comprehensive, integrated solution.
a brand, product or campaign. In addition to common Web 2.0
tools, the social microsite features include:
We’ve added video, personalization and
analytics to the mix. • Events/calendar management

Vignette has created a complete social media solution that can • Idea management
reach far across your online presence and beyond the social • Social networking
networking capabilities offered by our competitors.
• Video, photo and podcast sharing
Adding the excitement of video, the targeting of personalization,
and the intelligence of analytics, our tightly integrated solution
can generate new levels of interaction, loyalty and efficiency. The Vignette Social Media Solution:
• Vignette Video Services provides advanced video capabilities • Blogs
via a hosted solution. With Vignette Video Services you can
drive higher advertising revenue, increase direct transactional • Comments
revenue or increase conversion rates in advertising campaigns • Events/Calendar
or product sales.
• Forums
• Vignette Recommendations delivers real-time personalization.
• Idea Management
Our software observes the behavior of visitors to your site,
associates it with prior behavior and delivers recommendations • Microsite Builder
and other content that the collective wisdom of the crowd • Omniture SiteCatalyst Analytics
suggests is the best fit. This behavior-based personalization is a
powerful enhancement to e-commerce, search and similar • Podcast Sharing
online activities. • Photo Sharing
• Omniture SiteCatalyst for analytics enables organizations to • Ratings & Reviews
gain greater insight into their Web investments by analyzing
• Tagging & Tag Clouds
their constituents’ behavior in real time and providing in-depth
reporting. Detailed analytics can help improve the online • Wikis
experience and help maximize an organization’s return on its
• Vignette Recommendations
Web investment.
• Vignette Video

To learn more about this solution and about Vignette’s Web

Experience Platform, please visit www.vignette.com or call
+1.888.608.9900.

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XX1208_Social Media Solution Publication Date: December 2008 Copyright 2008 Vignette Corporation. All rights reserved. Vignette, and the V Logo are trademarks or registered trademarks of Vignette
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