Vignette Video Services 7.
0 ®
Driving Traffic, Revenue and
Engagement with Video
Smart organizations are using online video to build the most
engaging web experiences, improve traffic and increase time
spent on site. Many are also realizing higher advertising revenue
(CPM), direct transactional revenue or using video as a means to
increase conversion rates in advertising campaigns or product
sales. And because of this, the consumption and use of video
across all industries, inside and outside the firewall, continues to
see phenomenal growth. The video-centric web is here and
Vignette Video Services is ready to help you deliver.
Vignette wants you to capitalize on this shift to the video-centric
Web where content and video are seamlessly combined across
multiple channels, creating the most engaging experiences. The
inclusion of video in any Web experience is fast becoming a part
of every organization’s Web strategy. Companies that don’t
include video today are likely already evaluating how to include
it. Vignette Video Services video solution is a part of Vignette’s
Administrative Web Console
Video the way you want it
Web Experience Platform, which provides a solid foundation that
helps organizations manage and deliver their video assets.
Vignette Video Services is a set of video management APIs that
can be integrated into virtually any framework, such as Enterprise
Content Management and Web Content Management systems, to
provide advanced video capabilities offered via a hosted
solution. Vignette’s extensive library of APIs for all aspects of
video management, including video uploading, management,
transcoding and delivery, allow organizations to customize and
use video management functionality that suits the needs of their
business.
Increase Revenue and Visitor
Engagement Through the Use of Video
Vignette Video Services can increase user interaction and
engagement by providing the ability for users to select, specific
video segments and share these with others, helping popular
shared segments go viral. Shared segments contain an embedded
link driving users back to your web site for further marketing
opportunities on the link landing page, which can contain
advertising or promotions surrounding the video.
Vignette Video Services reporting API provides valuable insights
and details on the popularity of videos, how often these videos
are shared, and details around how users are interacting with the
videos. The shift to create video-centric sites creates additional
locations within a site to place advertising thus potentially
increasing the amount of advertising inventory. The intelligence
provided from these reports allows organizations to make smarter
decisions about the types of advertising to include at relevant
points within a video segment. Vignette Video Services can help
organizations increase revenues through the strategic placement
of popular video segments and inclusion of relevant advertising
placement.
Vignette Video Services is ideally suited for enabling User
Generated Content (UGC). Vignette’s APIs include capabilities to
ingest and convert to multiple formats and store and manage
galleries. The rise in the amount and popularity of UGC provides
additional opportunities for organizations to interact,
communicate and engage with their visitors.
Embeddable Flash Player
Helping Reduce the Cost and Complexity
of Implementing Video
The increase in demand for video often forces companies to
reassess their Web strategy. Many companies struggle with how to
quickly implement a relevant video solution augmenting their
existing Web infrastructure. Vignette Video Services offers
organizations the opportunity to reduce the cost, complexity and
time to deploy video to Web, mobile, podcast and IPTV end points.
Vignette Video Services provides APIs for all aspects of video
management and delivery that integrates into virtually any existing
Web or enterprise framework. Many other video management
solutions require 3rd party integrations into transcoding
technologies to create a complete solution increasing the time, cost
and complexity of implementation. Vignette Video Services has
native transcoding capabilities included and thereby removes any
potential integration complexity. In addition to a robust set of
standard features, Vignette Video Services APIs can also be
customized to meet the specific needs or requirements for each
organization.
Vignette Video Services is a hosted solution. This means that the
need to purchase additional hardware for infrastructure build out to
get the solution up and running is not required, and all future
upgraded are managed by Vignette. Video can be integrated onto
your web site with very little IT involvement. This removes many of
the potential barriers to entry and allows organizations to quickly
begin creating video-centric Web experiences.

Handling Simple to Complex Video

Requirements
Vignette Video Services can handle the spectrum of simple to
complex video management requirements. Vignette provides a
rich set of web APIs to handle all aspects of video ingest,
management, transcoding and delivery. The granular and rich
web API enables distinctive flexibility in the implementation and
allows for deep integration into web applications based on any
language.
Video formats continue to proliferate with no universal standard
for video formats today. Vignette Video Services understands this
complexity and allows customers to create “recipes” for video Video Sharing (vTags)
transcoding that meet the needs of their business. Vignette Video
Services can ingest a wide range of origin formats and transcode
those video assets to most popular online web, mobile and More advanced options include taking ownership of the Player
portable device formats that are compatible with Media Players through the source code or potential integrations into an existing
used by that organization. Customers can choose from a range of Player of the customer’s choosing.
pre-existing recipes for common output formats or customize
recipes for specific encoding options to control quality and
compression. Summary
Vignette Video Services has a flexible approach to Players. Vignette Video Services is a key element of the scalable
While many video management solutions offer limited enterprise foundation at the heart of Vignette’s Web Experience
customization of the Player, Vignette Video Services allows Platform. Vignette’s platform helps some of the world’s premier
customers to have full control. Vignette provides Flash libraries Web sites manage and bring digital content to life. With Vignette
that allow video play out functionality to be integrated into. Video Services customers can improve their content-driven
Vignette Video Services provides a robust Flash Player that business processes and deliver any content, to both internal and
includes features such as sharing video segments and obtaining external audiences, anytime, anywhere and to any device driving
the embed code. Some additional custom options include revenue, traffic and visitor engagement. For more information
creating customized Flash Players with a branded look and feel to about Vignette’s products and solutions and their demonstrated
enable design consistency within the rest of the Web experience. value to organizations in virtually every industry visit
www.vignette.com or call +1 888 608 9900.

Features & Benefits of Vignette Video Services 7.0

Vignette Video Services provides a comprehensive REST API which means that this web API is easily usable by any
web application, running on virtually any platform or language. There are in excess of 30 API interfaces available
Web API for virtually all aspects of video management including ingest, query operations, management operations and
transcoding operations.

Vignette Video Services provides 12 standard reports Out of the Box. These include reports on the segments viewers
Reporting are sharing (vTags) and the reports can be provided in various formats including .pdf, html, and .xls. The reporting
capabilities can also be customized to include additional reports when necessary.
 Vignette Video Services vTag capabilities allow viewers to cut to the action and share specific video segments with
anyone. Upon viewing videos, users can select segments of video that they find relevant to them such as a sports
highlight or a humorous segment within a video clip. Upon selecting, or vTagging, the segment users can then share
that video with others via email. A unique texture strip provides a visual representation of the video which helps
Video Tagging and
facilitate seeking and segment selection within the video for commenting and sharing. By allowing a user to interact
Sharing (vTags) with and share videos, vTags make a web site users experience more engaging which can in turn lead to:
• Increase impressions
• Increase visitors
• Increase time spent on site

Vignette Video Services includes a Flash player that provides seamless integration into existing web sites. The player
provides standard play out functionality with seek ahead and behind functionality and also includes the ability to
share video segments with others through the use of vTags, utilize the texture strip to find the relevant parts of the
Video Player video and provides an embed code for easy reuse and replay on any web site. The robust Flash player can also
be customized to create a branded player look, feel and design. The player can also be customized to present pre/
mid/post and overlay advertising.

Vignette Video Services allows for the conversion of a wide array of digital formats into many popular video formats
including:
• Web video formats (Flash, Mpeg 4, Windows Media)
Transcode • Mobile formats (downloaded or streamed to mobile devices)
• Podcast formats
• IPTV formats

Vignette Video Services includes an administrative web console that provides a basic administrative interface a
customer can use to:
• Upload and ingest assets
• Manage assets and metadata
Administrative
• Preview and play assets
Console • Review reports and metrics

Through the media console, users are able to edit video metadata, change thumbnail images and transcode video
to various formats.

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DS0908_VideoServices Publication Date: July 2008 Copyright 2008 Vignette Corporation. All rights reserved. Vignette, and the V Logo are trademarks or registered trademarks of Vignette Corporation in the
United States and other countries. All other company, product and service names, and brands are the trademarks or registered trademarks of their respective owners. Vignette does not warrant, guarantee, or make
representations concerning the contents of this document. All information is provided “AS-IS,” without express or implied warranties of any kind including, without limitation, the warranties of merchantability, fitness
for a particular purpose, quality and title. Any information provided by Vignette customers or partners was obtained after the implementation of Vignette software and may have changed as of the Publication
Date. You may not achieve the same results or benefits from using Vignette as described in this document. Nothing in this document is considered to be part of any product documentation or specification for any
purpose. Features and functionalities of Vignette software may be licensed in one or more separately priced software programs or modules. Vignette reserves the right to change the contents of this document and
the features or functionalities of its products and services at any time without obligation to notify anyone of such changes.