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  • (Drake) Phase 2

    Uploaded by

    Patrick Drake
    498 views53 pages
    land locked brand development

    Original Title

    [drake] phase 2

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    © Attribution Non-Commercial (BY-NC)

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    land locked brand development

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    498 views53 pages

    (Drake) Phase 2

    Uploaded by

    Patrick Drake
    land locked brand development

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 53

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    brand essence

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    Wednesday, October 10, 12

    BRAND ATTRIBUTES
    Independent Free from profit driven commercialism Evocative high emotional with a dash of nostalgia Stoked consistent euphoria Charming consistent pleasurable aesthetic Natural organic and biological embrace Radical diverging away from the expected, unconventional Eccentric slightly strange and unorthodox

    Wednesday, October 10, 12

    OPTION 1

    Wednesday, October 10, 12

    logotype

    Wednesday, October 10, 12

    brand mark

    Wednesday, October 10, 12

    pattern

    Wednesday, October 10, 12

    typography

    FreeHand 575

    BEAUTIFUL WAVES Beautiful Women


    Wednesday, October 10, 12

    image treatment

    Wednesday, October 10, 12

    color palette

    Natural & Evocative

    Wednesday, October 10, 12

    environmental

    Wednesday, October 10, 12

    website

    Wednesday, October 10, 12

    apparel

    Wednesday, October 10, 12

    expressions

    Beautiful Waves

    Beautiful Women
    Wednesday, October 10, 12

    OPTION 2

    Wednesday, October 10, 12

    brand mark

    Wednesday, October 10, 12

    logotype

    SURF SUPPLY CO.

    Wednesday, October 10, 12

    logotype

    Wednesday, October 10, 12

    pattern

    Wednesday, October 10, 12

    typography

    Turnpike

    Respect the surf

    Wednesday, October 10, 12

    image treatment

    Wednesday, October 10, 12

    color palette

    Leisurely and Oceanic

    Wednesday, October 10, 12

    environmental

    Wednesday, October 10, 12

    website

    Wednesday, October 10, 12

    apparel

    Wednesday, October 10, 12

    expressions
    RESPECT THE SAND

    S U R F S U P P LY C O.

    RESPECT THE SURF

    Wednesday, October 10, 12

    OPTION 3
    RECOMMENDED DIRECTION

    Wednesday, October 10, 12

    logo type

    Wednesday, October 10, 12

    logo type

    KC

    MO

    Wednesday, October 10, 12

    logo mark

    Wednesday, October 10, 12

    pattern

    Wednesday, October 10, 12

    typography

    Remain Genuine
    NEUTRAFACE

    Wednesday, October 10, 12

    image treatment

    Wednesday, October 10, 12

    color palette

    RADICAL YET SERENE

    Wednesday, October 10, 12

    environmental

    Wednesday, October 10, 12

    website

    Wednesday, October 10, 12

    apparel

    Wednesday, October 10, 12

    expressions

    FOREVER STOKED
    Wednesday, October 10, 12

    Wednesday, October 10, 12

    WEST

    EAST

    Wednesday, October 10, 12

    WEST

    EAST
    SURF SUPPLY CO.

    Wednesday, October 10, 12

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