KARMA INTERNATIONAL The constant complexity and split emotive energies of the way we engage with networking, the

indoctrinated natures that we cannot shake off in terms of how to behave or the hunger to participate, to gain attention. We flow through these patterns IRL then become interlocked with our split personalities on the net, or projected selves, real selves, selves that your work or family sees. There is always something to hide (or delete), something to bury in the layers of the internet projected to another likeminded few through the guise of an avatar or pseudonym. The source of the word avatar comes from hinduism, meaning deity descending to earth. The idea of Contemporary Art Daily as an avatar, moving beyond a singularity or self in the term aligns us more with the force of the network . Understanding CAD as an avatar connects it more closely to the pre-digital use, CAD could be seen as a kind of deity to the contemporary art world. A mini mecca to inject yourself with the most 'on trend' work. Make Your Own Life as a catchphrase resonates strongly through this universe of networks, avatars and digital deities. Transplanted to today. 'Make Your Own Life' sounds like the by-line of a samsung or mac commercial, the guise that in order to fulfill your leisure time a piece of technology is needed. Currently that is very true, I keep getting this feeling that I will spend the rest of my life staring into the cool white glow of an iMac. As Pablos Larios aptly puts it: "Today, were expected to eat gluten-free in the morning, wear a corporate smile to get through the day, Skype in the evening, tweet in the shower, go to the studio at night, enjoy a quasi-intimacy with our products and be lulled to sleep by our smartphones and computers while these close companions are feeding our every digital gesture into a black cloud of marketable information. In short, we are wandering just like images with little purchase on our brands and faces." CAD fits neatly into this loop of screens and consumption, neatly organized, streamlined and direct. I remember when contemporary art daily became an adjective. These micro glimpses into unfamiliar places that are oh-so familiar, cause us to be soothed and astonished..everything is a crisp cool journey through the now. Curating sped up. Importance/sterilisation/relief in the clean. CAD releases the kind of breath of fresh air that concurs in many realms of capitalism today, it is the smile at the end of a commercial, where the product has done its job. The sparkling clean ergonomic Ikea display. The pace of it, is at the cruise of a happy few, coasting in a new car on a well made road on a sunny day. The context and environment created by CAD release the complete energy of the contemporary which seems more aestheticised than ever into this hyper-contemporary space, where all is possible and all is comforting, clean and safe. Still this white zen zone is nourishing, like diving into a pool of L'oreal Timecode. It is difficult to not revel in self aware seduction, or to play along with the game of it all. Go to the gym, take vitamins, make art, Twitter/Tumblr, read Frieze, read Kaleidoscope, peruse CAD, do a face mask, go to sleep listening to a mix from Dummy Magazine. Set up your Android to monitor your sleeping patterns and wake you up. Drink some Kiwi Blue lightly sparkling water cause it is easier on the stomach. ASHLIN RAYMOND, JULY 2012 Larios, Pablo "Pure Products Go Crazy" Frieze Magazine. Issue 5 (Summer 2012) http://friezemagazin.de/archiv/features/warenwahn/?lang=en. July 14, 2012