TRADE ASSOCIATIONS: INDUSTRY MATTERS

BUILDING RELEVANCE AND DRIVING RESULTS FOR TRADE ASSOCIATIONS

AN MWW WHITE PAPER SPRING 2012

2012 MWW GROUP, ALL RIGHTS RESERVED | WHITEPAPER | SPRING 2012

TRADE ASSOCIATIONS: INDUSTRY MATTERS

Trade associations serve the dual role of uniting an industry under one umbrella and representing its interests to stakeholders in government, media, the wider business community, and the general public.

2012 MWW GROUP, ALL RIGHTS RESERVED | WHITEPAPER | SPRING 2012

TRADE ASSOCIATIONS: INDUSTRY MATTERS

INDUSTRY MATTERS With nearly 8,000 trade associations competing for attention, its increasingly important for trade associations to build relevance not just for their industry but for the complex issues they advocate.

For more than 20 years, MWW has helped trade associations from a range of industries devise and execute successful campaigns that help them matter more to their stakeholders and influencers in media, government, the wider business community, and society. These strategies include federal and state advocacy, general awareness and public policy campaigns which employ a variety of messaging platforms, including state and federal government relations, public affairs, coalition building, marketing, advertising, media relations, constituent outreach and crisis communications. Specifically, MWWs leading experts in public affairs, media relations, and digital strategies offer the following services for trade associations: MANAGEMENT Often business members will look to their trade association to represent them in the media regarding particularly controversial, industry-wide issues. MWW helps in this strategic execution by developing well researched message points, preparing and placing bylined articles, op-eds, and other media opportunities, setting up media tours, editorial board meetings, and reporter interviews, and providing spokesperson training. We also can and do serve as the association spokesperson. CONFERENCE PLANNING MWW currently works with a number of associations to plan their annual conferences. This includes: general session and workshop planning, securing special guest keynote speakers, conference marketing and promotion, on-site logistics and AV coordination, presentation development and speaker training. We also handle all related on-site media relations activities. GRASSROOTS ADVOCACY Trade associations frequently support federal and/or state legislation that will positively impact their membership. On their behalf, MWW implements grassroots advocacy programs to advance their public policy agendas. Activities include outreach to member companies and their supply networks to solicit active support for the issue and rallying the support of employees and customers. We then use these grassroots and grasstops advocates in a number of ways, including media relations, rallies, petition and letter drives and legislator meetings. MWW has also created and managed coalitions comprised of trade association member companies and their employees, customers and family members.

2012 MWW GROUP, ALL RIGHTS RESERVED | WHITEPAPER | SPRING 2012

TRADE ASSOCIATIONS: INDUSTRY MATTERS

PREPRESENTATIVE CLIENT LIST

Alliance for Consumer Education American Arbitration Association American Society for Tropical Medicine and Hygiene American Chemistry Council American Teleservices Association American Trucking Association Coalition for Asbestos Resolution Coalition for Financial Choice Coalition for Tobacco Free Kids Consumer Specialty Products Association Cuban American National Foundation Direct Marketing Association Financial Services Centers of America Financial Services Centers of New York Financial Services Roundtable Immune Deficiency Foundation Independant Insurance Agents and Brokers of America National Association of Homebuilders National Association of Wholesalers National Hemophilia Foundation National Rifle Association New Jersey League of Municipalities Northeast Physicians Coalition Planned Parenthood Federation of America Property Casualty Insurers Association of America Puerto Ricans for Civil Action US Wheat Association Water Research Foundation

2012 MWW GROUP, ALL RIGHTS RESERVED | WHITEPAPER | SPRING 2012

FOR MORE INFORMATION, PLEASE CONTACT: Bill Murray MWW

Executive Vice President 201.460.2835 | wmurray@mww.com

304 Park Avenue South, 8th Floor New York, NY 10010 212.704.9727 MWW.COM

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