Paid Parking Demonstration

Six Month Status Report

Todd Plesko Vice President Planning & Development

October 23, 2012

Purpose of Demonstration
Manage park and ride lot capacity through pricing. Address the equity issue of providing transit capacity for non-service area users. Increase net transit revenue from paid parking.
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Other Purposes for the Demonstration

What are the unintended consequences of nonresident paid parking?

Impact on adjacent free lots Impact on adjacent commercial lots Impact on transit ridership

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Park & Ride Lot Usage in 2008 At the Peak of Gasoline Price Spike
Location

Total Spaces 710 339 1,566 778 693

Parked Vehicles at peak hour 866 403 1,608 797 563

Percent Occupied in Sept. 2008 122% 119% 103% 102% 81%

Downtown Garland Station Glenn Heights Park & Ride Parker Road Station PGBT Station Westmoreland Station Total
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4,086

4,237

104%

Initial DART Response to Demand Spike

Capital investment to expand parking:
Parker Road Station added 510 spaces George Bush Station added 415 spaces N. Carrollton Station added 700 spaces Glenn Heights Station added 204 spaces

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Implementation of Non Resident Paid Parking Demonstration in 2012

Parker Road Station April 2012 N. Carrollton-Frankford Station April 2012 NW Plano Park & Ride July 30, 2012 Belt Line Station Scheduled for Dec. 3, 2012

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How did non-resident paid parking impact volume of service area resident registration?
3000 1200

Parker Road Resident Registration

2500

N. Carrollton Frankford Resident Registration

1000

4133 -- Residents registered 6198 -- Resident vehicles registered

1400 -- Residents registered 2187 -- Resident vehicles registered

2000 1754 1500 Vehicles Registered Residents Registered 1000 990

800

600

597

Vehicles Registered Residents Registered

400 310

500

432

374 273 310 291

200

133

106 93

81

80

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Impact of Paid Parking at Parker Road Station

2,000 1,840 1,800 1,600 1,400 1,200 1,012 1,000 800 600 400 200 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 738 574 Total in Use Paid Non Residents Residents 828 1,564 1,457 1,358 1,288 1,239 1312

Paid parking Began at Parker Rd

Parker Road Station

Decline of 448 Non Resident Vehicles between March and September.

Impact of Paid Parking at Parker Road Upon Availability of Parking at George Bush Station
Paid parking Began at Parker Rd
1200 1,031 1000 1,004 947 1,044 990 1,138

George Bush Station

Increase in 383 Vehicles between March and September

800

755

600 438

Parking Spaces in Use Vacant Spaces

400

200

246 162 189

203 150 55

0 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12

Impact of Paid Parking at N. Carrollton-Frankford Station

600 529 500

Non Resident Paid Parking Began

412 400 366 366 365

407 352

300

317

Total In Use Residents Non Residents

200 165 128

Decline of 152 Non Resident Vehicles

100

Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12

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Impact of Paid Parking at N. Carrollton-Frankford upon Parking Availability at Trinity Mills

600 Paid Parking Began at North Carrollton 537 500 494 494 Increase in 168 vehicles between March & September

400

369

300

In Use Parking Available

200

100

Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12

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Net Financial Impact of Non-Resident Parking After 6 Months of the Demonstration

Parker, Carrollton, NWPlano Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Total

Revenue ($)

38,875 74,355 3,800 78,155 (39,280)

35,120 47,776 3,800 51,576 (16,456)

35,268 41,114 3,800 44,914 9,646)

30,099 34,369 3,800 38,169 (8,070)

34,353 43,194 4,800 47,994 (13,641)

39,033 35,742 4,800 40,542 (1,509)

212,748 276,550 24,800 301,350 (88,602)

Expenses ($) Management Fee($) Total Expenses ($)

Net Revenue

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Net Financial Impact of Non-Resident Parking

Without Shift of Non-Residents to George Bush and Trinity Mills
Parker, Carrollton, NWPlano

Apr-12

May-12

Jun-12

Jul-12

Aug-12

Sep-12

Total

Revenue ($)

56,715
74,355 3,800 78,155 (21,440)

52,960
47,776 3,800 51,576 1,384

53,108
41,114 3,800 44,914 8,194

47,939
39,901 3,800 43,701 4,238

52,193
46,957 4,801 51,758 435

56,873
39,653 4,802 44,455 12,417

319,788
289,756 24,803 314,559 5,229

Expenses ($) Management Fee ($) Total Expenses ($) Net Revenue

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Summary Points after 6 Months

Non-residents shifting to free lots has reduced approximately $100,000 in revenue during the first six months.
Platinum has reduced costs by approximately 27% in an attempt to adjust to lower revenue. Despite reductions, it is unlikely that the program will be able to break even without changes in the program.
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What are the cost percentages for the paid parking demonstration?
% Telephone Expenses 2% % Insurance Costs 7% % Credit Card Costs 6% % Labor Related Costs 63% % other 1% % Fixed Fee 12%

% Equipment Costs 9%

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Potential changes based upon lessons learned

Expand to nearby lots to capture more non-resident customers who have shifted. Reduce costs further by spreading labor over more stations.
Reduce costs by using existing DART staff at Parker Road and Arapaho to register residents for Plano and Richardson.
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Revenue Cost Analysis if Program is expanded and Part of Registration taken over by DART
Lots
Carry over Losses Dec. 12
23,000

Jan 13
19,937

Feb 13
19,937

Mar 13 April 13
18,940 18,940

May 13
18,940

June 13
18,940

July 13
18,940

Total

Parker

158,572

Carrollton NW Plano Trinity Mills

G. Bush Belt Line Arapaho Total Expenses Revenue Net
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12,000
2,800

7,979
2,800 5,669 13,608

7,979
2,800 5,669 13,608 14,078 3,500 67,571

7,580
2,800 5,386 12,928 14,078 3,500 67,571

7,580
2,800 5,386 12,928 14,078 3,500 65,211

7,580
2,800 5,386 12,928 14,078 3,500 65,211

7,580
2,800 5,386 12,928 14,078 3,500 65,211

7,580
2,800 5,386 12,928 14,078 3,500 65,211

66,257
22,400 38,549 95,534 115,546 26,025 522,883

17,000

14,078 5,025

54,800

72,096

48,000 -100,000 $ (106,800)

81,000 (97,896)

84,000

84,000 (65,038)

86,000 (44,249)

86,000 (23,460)

86,000 (671)

86,000 22,118

645,000 22,117

(81,467) $

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Impact of Paid Parking on Average Weekday Ridership on Red Line

2011 Stations Parker Road

2012

Before Paid Parking After Paid Parking % Change 2,995 2,941 -1.8%

Downtown Plano
Bush Turnpike Total

599
1,122 6,727

601
1,228 6,782

0.3%
9.4% 0.8%

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Impact of Paid Parking on Average Weekday Ridership on Green Line

2011 Stations N. Carrollton Trinity Mills Downtown Carrollton Total

2012

Before Paid Parking After Paid Parking % Change 1,317 649 466 4,443 909 978 531 4,430 -31.0% 50.7% 13.9% -0.3%

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Lessons Learned After Six Months

Paid Parking is effective at shifting terminal station demand to next stations as an alternative to building more supply. Parking revenue has not exceeded expenses after six months of operation even with substantial cost reductions. Without changes, it may not exceed costs. Platinums method of registering resident vehicles is an effective method for residents to obtain free parking at a paid lot.
Paid parking does not appear to have caused a reduction in transit ridership during the demonstration.
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Unintended Consequences
Residents reacted positively to paid parking for nonresidents at Parker Road and N. Carrollton Stations. Residents at next station in reacted negatively to the increased usage at George Bush and Trinity Mills.
Pricing at terminal stations caused disabled parking to exceed supply at George Bush and Trinity Mills.

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Questions

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