BUSINESS PLAN

COIR PRODUCT MANUFACTURING UNIT

Karthikeyan,BCom,MBA (ex-Deputy Commandant, Former UN Police Observer),SO. IIIT-AP,Nuzvid,Krishna Distt,AP 520201 pochayilkarthik@yahoo.com
M/No 8179920476

Description of My Business
1.Coir production, Coir mat,Coir Matres and Coir show case items 2.Whole sale and Retail sales in Business location.

Targeted Market and Customers

1.Government offices, 2.Private Company office 3 Tourists 4.House owners (public)

Growth Trends In This Business

Due to rapid changes in the life changes and taste of people and interior decoration in office /house Require for modern office, House decoration Trend of using coir mat in walls also increased modern age to cool the room and decoration etc.

Pricing Power
Product durable and good quality. To maintain profitable pricing, Pricing and Revenue Optimization Process (PRO) will introduce. PRO involves four steps 1.Segmenting the Market.2. Calculating Customer Demand. 3. Optimizing Prices. And 4. Recalibrating. PRO system not requires to the companys asset base, the cost of implementation is minimized and the majority of saving become profit.

COMPETITION TRENDS & COUNTER MEASURES The coir industry is competitive, having many players, both from the organized and unorganized sectors (like small scale industry and cottage industry as it is a traditional village industry in some part of the country). Substitute of coir product also available in the market. To counter the situation identified following key success factors. that could help it to increase market share and active targeted growth; 1. Product Features Variety in new designs Types of finish and the look of the finished product. Sample distribution. 2. Retail Net work 3. 4. Sales force strength Number of dealers/retailers. Logistics network. Efficiency and effectiveness of logistic. Speed in reaching the market.

Product Focus. Operational Focus Working capital management. Capacity utilization Production flexibility Process rejection controls 5.Cost Structure;- Fright cost (both inbound and out bound) and Fixed cost reduction. Brand Awareness. Through low cost options.

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Personal Background and Education Credential Coir industry Is my village small scale industry business. My skills; Technical knowledge of coir product From the childhood I was watching the factory Knowledge of Quality of coir product Knowledge of Demand in market Requirement of coir product known Knowledge about availability of raw material Knowledge about availability of cheap labor

Working in university after my graduation (BCom) and.MBA 1. Factors in Selecting the Business, and its location 1. My experience in the business Techinical knowledge of coir product From the childhood I was watching the factory Quality of coir product Demand in market Requirement of coir product Availability of raw material Knowledge about availability of cheap labor

2. Why appropriate for home based Is a traditional village industry, Selected business location site for plant, warehouse is cheap and near to rail link, water facility, good communication network, hospital and transport facility available to everywhere. 3. Your utilization of Internet and communications tools Knowledge of consumer demand Growing complexity of marketing Changing economic parameters
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Changing competitive conditions Strides in science and technology Fast growing consumerism Market intelligence Market research. 4. Home based zoning and licensing required; Business Registration in local government Lease agreement Pollution free certificate from authority Labor act required licenses Safety certificate for Factory building/workers Insurance Basic amenity for workers and staff available certificate. And other local government licensee

5. Competition. The coir industry is competitive, having many players, both from the organized and unorganized sectors (like small scale industry and cottage industry as it is a traditional village industry in some part of the country). Substitute of coir product also available in the market. Operating personnel 1. Chief executive (my brother);- He will supervise works manager, purchase manager ,personnel manager, Marketing Manager, Finance manager, legal advices and company secretary. 2. Works manager/production manager; In charge of plant and he will responsible for all production activities in the factory. 3. Purchase manager;- He will responsible for all logistic and supply management

4. Personnel Manager;- He will responsible for appointing staff, ,pay roll maintenance of staff,, to workers and staff, office administration etc. 5. Marketing Manager:- He is responsible to carry out all marketing activities within the firm and co coordinating entire marketing function with production, finance and personnel. He is the executive in charge of planning, implementation, evaluation and control of all marketing plans. 6. Finance Manager;- He will responsible all finance transaction of the company. And carryout all departments account auditing frequently. Control expenditure. Timely submission of finance statement. Close relation with finance agency/Government/Bank for any emergency requirements of finance, Budget submission and other finance activities in the company. 7.Company Secretary; He will responsible timly submission of company financial statement other required report to government and local authority on behalf of company 8. Legal Advicer;- He will monitor all legal formality of the company,timly give legal advice to management and involve all legal activities. 9.Branch superintendent;- Responsible to all activities in their branch 10. Foreman, office staff workers etc Responsible to their task given by supervisor. OUT SOURCEING 1. Security, 2. House keeping 3. Scrape disposal 4. Canteen service to staff and workers. 5. Raw material requirement arranger through agencies. Responsibility should be fixed on each supervisor for completing the job in time.
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In order to make community attitude favourable, local people should be given priority in employment and the company should contribute to promote overall welfare of the community. Financing Strategy Own and share from my family members and loan from Banks and Government financial assistance for promoting cottage industry.

Computer and Communications Tools

Resource Requirements: The logical information system collects and analyses information and generates the following reports for the depots, branches, head office and factory; Daily order acknowledgement, Order acknowledgement Daily depot sales, Depot sales Daily payment collection, Payment collection (cumulative up to particular date), Repots regarding customer rejections, wrong dispatches, damages, short suppliers, wrong invoices etc, Transit time for lorry from factory to depot. Communications Internet connection, Internal telephone link MIS Computers Providing computer all branches as per requirement. Internet land line connection and broadband for all managers

Marketing Plan
1. Assessing opportunities and threats; track in marketing opportunities to find out what is its present competitative position, what is the present business of the firm,, what opportunity it has within its reach. Development of consumer profile, development of corporate profile/market profile, measuring potential demand and sales forecasting 2. Advertisising and sales promotion plan 3. Marketing research plan sales force plan. Advertising and Promotion Plans For sales promotion following methods will apply 1. Consumer promotion; free samples of product,Coupons for price reduction to consumers for specified items, premium and free gifts price off offers, money refund offers, consumer contest trade fair exhibition, demonstration etc. 2. Middleman or trade tromotions; Buy in allowance,by back allowance free gifts , Dealers contest, advertisement etc. 3. Sales force promotion; Bonus to sales-force, sales contest, sales meetings, conventions. More budget will be allotted for advertisement and product publicity and demonstration etc Purchasing and Inventory Control 1. Integrated flow from raw material supply, product manufacturing,product distribution, to the end users. 2. Integration of suppliers, manufacturers, distributors, retailers, customers.

3. Process integration of information flow, logistics, capital flow and management. 4. Comprehensive integration of supply chain management, organization management technology, and management approach

Training Policies Rotational training to be conducted frequently to workers and sales associated for improving their workmanship, behavioral pattern and performance for the company production and sales promotion and for moral boost. Classes for Interpersonal relation with customers for creating mutual trust and confidence for better marketing./////

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