Professional Documents
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Smart Media: Working To Make The World A Better Place
Smart Media: Working To Make The World A Better Place
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Smart Media
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Smart Media Embraces Cause-
based Marketing
Adopting cause-based marketing to
do well and do good for charitable and
not-for-profit causes Page 19 Page 27
Embracing Critical Causes The Quiet Explosion
Pages 8-9 How Smart Media’s new social network The behind-the-scenes evolving
is committed to critical causes infrastructure of Smart Media
Introducing Home Page Pays 2.0
A preview of the incredible next stage
in the development of HPP Pages 20-23 Page 28
Smart Media Advertising & Will People Think Less of Me?
Page 10 Branding Secrets to making the right decisions
The perfect Smart Media advertising
1 – to – 1001+
The new definition of Viral Marketing and branding solutions
Page 11 Page 24
The Money is in the List A Revolution in
Many marketing gurus have claimed Advertising
that a good list equals success. But Getting the Top-of-Mind
what is the best way to build your list? Awareness you desire
Page 18
Smart Points Rewards Store
The first and only online rewards
store where everything is FREE
page
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Smart Media
Working to Make the World a Better Place
Welcome
H
i, my name is Derek Weller and I want to welcome you to the first ever
issue of Smart Media Magazine. This issue will answer the question, “What is
Smart Media?”
There are articles on the “Edutainment Revolution”, Secrets of Ultimate List Building,
Smart Points and my personal favourite, Never Give Up!
You will see what we are doing to be a positive force for change today and the vision
for tomorrow. If anyone ever wants to understand more about Smart Media, you
should just hand them a copy of this magazine.
As you read on, you will gain a sense of what a true milestone this issue heralds.
The team that created this magazine is stretched across four continents and has
overcome immense obstacles to leave you with this request:
Join with us and make a positive difference by helping us make the world a better
place, using a system with the most
powerful tools on the planet…
Smart Media
Working to Make the World a Better Place
Put a copy of this magazine in the hands
of everyone who cares about
Derek Weller
helping themselves and helping others. dwellerbda
E: dweller@transact.bm
http://dwellerbda.gosmartmedia.com
S m ar t M e dia’s
Vision of the Future
Smart Media’s Vision of the Future is to have hundreds of millions
of people around the world participating in our Fun, Educational,
Collaborative social community that is designed to generate
numerous streams of profits automatically for its members.
Smart Media will also revolutionise the way that people can give back
to the world and make the world a better place.
Several things Smart Media will change
B
y doing so, we believe that Smart Media
will become one of the great Fortune 500 over the next decade:
companies in the technology marketplace
and a company whose members are able Social Community: A Home Page social community
to make a real, profound difference, both in of hundreds of millions
their own lives and in the lives of others.
Education & Entertainment: Millions participating
Many companies try to do some of what we are in a unique synthesis of education and
doing, but most of them fail within the first 6 months entertainment
to a year.
Causes: There will be millions more in the Smart
Smart Media was founded in 2008 and is expanding Media community helping those who cannot help
more rapidly than ever before. themselves
Few companies can consistently deliver on their Branding: There will be incredible new ways to help
promises, but Smart Media has a track record small businesses succeed and brand themselves
of under promising and over delivering in both
technology and value. Mobile: The Smart Media App will be on millions of
smartphones & tablets
In a volatile world where change is the only
constant, we all know that the really important Middle Class: A thriving global middle class that has
things stay the same and the rest constantly need been strengthened by Smart Media’s efforts to help
innovation to improve. those who will help themselves
Sharing: Smart Media is the only technology Social Community: The Smart Media Social
company that freely shares its revenues and it is Community is all about two things; personalisation
currently developing new ways to increase the and sharing. The hub for all of this activity is Home
revenue streams to its membership. Imagine if you Page Pays. HPP 2.0 (complete article elsewhere in this
had been able to earn revenue from one of the great magazine) is where your personalised avatar “lives”
Fortune 500 technology companies when it was just in its virtual home; a place where you safely share
starting. Where would you be today, financially? through Smart Mail, Smart Chats, Smart Chirps and
more; a place where your friends
Automated Profit: A are easy to identify and connect
unique system that puts with; a place where you can share
profit into the pocket of its your concern for world causes
paid members, when they together, play games together,
are awake and when they learn together and spend your
are sleeping, is undergoing Smart Points together.
constant upgrades.
Social Awareness: In the
Middle Class: The Smart hectic, on-the-go world we live
Media system is already in, it is easy to zoom through
improving the opportunities every day without really knowing
available to the middle class what is happening around you
to support them in securing and where you can make a
the lifestyle they desire. difference. Smart Media’s current
commitment to making the world
Innovation: From Home a better place includes elements
Page Pays to unique that are designed to capture
proprietary games to new attention and encourage the
educational paradigms, Smart members of our community to take a deeper look at
Media is committed to constant innovation. the good they can do and then show them actions
they can take. Members of the community will notice
Education & Entertainment: Beginning with
the pervasiveness of social responsibility and social
great educational and training videos and now
awareness in everything we do.
breaking ground in the edutainment arena, Smart
Media is demonstrating leadership in every way. Smart Points: A unique reward
Unique, custom Smart Media games that define system for all members of the
healthy edutainment for all ages, driving true global Smart Media Community. These
sustainability. points not only have both real-
world value in the Smart Media
Causes: Beginning with direct donations as a % of
Store and supporting charities,
revenue and then partnering with charities and Not-
but in the virtual worlds where
for-Profit organisations, Smart Media is taking action
they can be exchanged for
to make the world a better place. More than that, we
advantages in your virtual lifestyle.
are using technology to directly impact the global
education crisis and the middle class that is declining Friendly Competition: Finding that fine line
in many parts of the world.
that allows competition without anyone feeling
like a loser has been the challenge for decades. It
Branding: With the highest impact at the lowest
is recognized that games would be able to create a
prices, Smart Media is bringing the latest advertising
greater sense of community when this is achieved.
and marketing technologies to support business
Smart Media is closing the gap on this elusive goal
persons (especially small business) everywhere. This
in its proprietary, exclusive games. Not only will
program is being expanded even as this issue is
mastering the concept of “Friendly Competition” page
published. Look for great innovations in this area.
increase the attractiveness and replay value of a 5
Smart Media
Working to Make the World a Better Place
2nd Quarter, 2012, Volume 1 Issue 1
game, but it will provide the perfect vehicle for a personalised launch pad (Home Page Pays) that is
delivering educational content. absolutely free and can be given away free
indefinitely. Following the practice of giving away
Free Trial Culture: Our usage of the Internet has massive value in the hopes of conversion to a higher
created a “free culture”. This is a culture that does level of membership is a numbers game and the
not buy until they try. Almost every technology Smart Media numbers will provide the vehicle to
product allows the prospective client to either try achieve all the goals in this article.
for a time period or to use a “lite” version of their
product free. At the same time, the free version must HPP 2.0: The hub and centrepiece that all of these
deliver great value or the prospect will not convert activities revolve around is in a constant state of
to make a purchase. Examples of this range from intense innovation. If you carefully look through the
Yahoo, Facebook, Twitter, Google, Skype, Dropbox features in the article on Home Page Pays 2.0, you
and millions of others. Following the example of will be amazed at the value this free product delivers.
other technology giants, Smart Media has created
Why does Smart Media invest this level of effort and expense into their products?
It all revolves around creating a better life for you, Envision this massive community united in
your family and friends. Help us to create a better contributing to a better world through our new
world and to make a difference that will continue on paradigm in education, entertainment and causes.
after each of us has left this life. Over the next decade, millions will have been served
and given a chance at a better future including:
The exact models that Smart Media will adopt have not
yet been finalised, but here are some examples that
other corporations have used:
These are just a tiny sampling of the group of companies Smart Media has already committed to donating 1%
that Smart Media is joining that demonstrates of its revenue from banner ads to charity and the new
commitment to global social responsibility. These HPP 2.0 overview page highlights charities and not-for-
relationships have raised billions of dollars to help profit causes as well as offering the opportunity for paid
mankind create a “kinder, gentler” world. members to highlight the brand of their favourite charity.
It lets everyone know that you are one of the “good The Smart Media team is discussing a multitude of ways to
guys” because you are part of Smart Media. This makes raise awareness of important causes. Whatever methods
it attractive for family and friends to participate without and models Smart Media chooses to implement in Cause-
reservation. It is another way for you to “Do Good”. based marketing, you can be assured that it will help our
page
members “Do Well by Doing Good”.
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Smart Media
Working to Make the World a Better Place
1-to-1001+
2nd Quarter, 2012, Volume 1 Issue 1
I
t is very simple for our Paid Members to build a list by
giving away unlimited value-packed Home Page Pays From the local corner shop to multi-national companies
systems for free and develop a continually expanding
database through the power of leverage. Many businesses give away product samples or
promotional gifts that are branded with their company
Imagine it… when any of your Free Members give away logo. This can be extremely costly.
HPP, then those people give it away, and so on, everyone
rolls up into YOUR database! And why wouldn’t they What if they were able to give away an unlimited number
want to give it away when everyone can receive lifetime of HPP systems and whenever those people use the
membership of the unique HPP system that has an Internet, they see the business owner’s branding. Even
amazing FREE source of Entertainment, Education, Games, better, the people they give it to for free can give it away
Social Networking and so much more, including the to others!
chance to Earn Smart Points and Win Prizes.
Not only does the business receive top-of-mind
However, what if there was a whole new meaning to the awareness, they are also able to earn an income whenever
saying, “The Money is in the List”? What if you were those Free Members use the Internet.
actually PAID on all your Free Members who access the
Internet though our HPP system without even changing Non-Profit Organisations (NPOs) and Fundraisers
their web browser?! What if you were actually PAID Charities, Religious Organisations, Schools, Sporting
commissions when any of those Free Members make Clubs, Non-Profit (Health and Other Organisations)
purchases of Smart Media’s in-games and virtual goods?
And this is just the very tip of the iceberg! Smart Media offers a dynamic and unique way to raise
funds where the organisation WINS and their members
If you fit into any of the following categories, it is likely you and supporters WIN!
are looking to expand your client or member base in order
to make or raise money. NPOs, charities, schools, sporting clubs, religious
organisations, etc., can earn money simply by giving away
Direct Sales the amazing HPP system to their members and supporters.
verturn the
again, putting the
excitement of adventure back into education!
O stagnation and
tyranny of the status quo. No amount of “patching”
will fix the current system.
ncourage Collaboration, Social Sharing and
E Social Learning over individual effort.
A llow students (of all ages) to learn as fast as
they are able and not to relegate them with
e free on a global basis.
B artificial rules, such as age groups, or holding their
learning back in order to stay in sync with the rest
B e available on numerous platforms, such as
Windows, Mac and many mobile devices.
of the class.
http://www.youtube.com/watch?v=zDZFcDGpL4U
page
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Smart Media
Working to Make the World a Better Place
2nd Quarter, 2012, Volume 1 Issue 1
FREE!
SMART POINTS
An exciting channel for member recognition, awards, prizes, as well as member purchasing power
The incredible and unique Smart Points system environment. More and more they will share with others all the
allows individual Home Page Pays members to different ways in which to earn, win or even give away Smart
accumulate Smart Points and then spend them in Points. They will talk about the great products they have been
a variety of exciting ways. able to purchase, highlighting their favourites, as well
as the ones they are saving for.
From low priced items such as music
downloads, to higher priced items They will, of course, want to share the fun by inviting
like watches, computers, cameras others to join the wonderful world of “Smart Points”
and much more; the choice and possibilities; driving the ongoing expansion of
value is tremendous. There will opportunities and benefits which the system can
even be items exclusive to Smart provide.
Media, as well as gift vouchers from
merchandisers around the world.
Hitesh from UK, said, “What a great way to start my day, I woke up to find out I had won $500
page in the Monthly prize draw. I couldn’t believe it until I checked my account and there was the
16 $500. What a great company!
Smart Media
Working to Make the World a Better Place
2. As a Free Member
• Receive 25 Smart Points whenever you refer another Free
Member. We give Free Members their own personal “Home Page
Pays” website that can be shared with their family, friends and
associates. The more Free Members they refer, the more Smart
Points they receive.
SmaRrtewPaoridnstS
s tore
The world’s first and only online rewards store where everything is FREE!
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Smart Media
Working to Make the World a Better Place
This mission is the driving force to function as a great organisations that help people to feed themselves; a
company as well as presenting Smart Media as a major step towards a solution to world hunger. We will
community of members doing great things in the name also contribute to organisations that focus on education.
of social responsibility and for the betterment of people
around us. We want members to see, and others to know, A co-operative effort will be taken between Smart
that Smart Media’s Cause-Based Marketing is working as a Media and various important causes that goes beyond
result of the company’s efforts and members’ involvement. just making a donation. Our goal is to create a formal
We will have global impact. relationship with charitable organisations in which our
contributions and involvement make a positive, rewarding
Smart Media Games and heart-felt difference. Members will see a formalised
marketing campaign on Home Page Pays and elsewhere,
We are currently creating exclusive Smart Media games
promoting our Cause-Based Marketing efforts.
that can help people improve the quality of their
education. At the same time, by incorporating Cause-
Benefits to Members
Based Marketing into these educational games, we will
raise awareness of important causes, including game The result of building these Cause-Based Marketing
action suggestions for members to help support those features into our community interface will allow members
causes. This is a huge Smart Media opportunity to spread to be part of something meaningful that is larger than
our social responsibility message through the integration themselves; something that can proudly be shared
of education, games and causes. with family and friends, attracting more people to each
member’s HPP website...
Donations to Critical Causes in the World “A Cause to Action!”
Smart Media
Advertising & Brandin
g Direct Sales
Network Marketers, Affiliate Marketers,
Internet Marketers
Non-Profits
Charities, Religious Organisations, Schools, Sporting
Clubs, Non-Profit (Health and other organisations)
• Brand and promote globally, 24/7, at only $30 per • 24/7 exposure that no other advertising medium
month! can offer
• Change your branding at the touch of a button • Easy to monitor ROI due to PPC & PPI real-time
with no additional cost tracking, reporting and statistics on ad performance
Revision is simple and updates are almost real-time
• Your Free Members are rewarded for using your
promotional medium; providing maximum • Highest security protection against Internet fraud
exposure and top-of-mind awareness for possibly and Pay Per Click fraud
hours each day to the same person. What other • Specific market targeting – local, regional, national
form of advertising can do this? and global
• Incentives for Free Members to introduce others to • Total control over ad campaigns and associated
your branded system costs - specific budgets for specific banners and no
• New customers become repeat customers cost to change banner instantly
• Does traditional marketing media allow you to • Ads can be changed to promote new lines, adjust to
interact with your customers? Imagine what you market conditions, etc.
could do with the built-in Smart Chat, Smart Chirp Versus Traditional Advertising:
and Smart Mail features!
• Radio & TV Advertising - Very expensive and a
• Blast out special deals regularly by using the competitive market
branding, chat or mail features
• Billboards/Business signs - Do you really remember
• Constantly drive traffic to sales pages using these them?
features
• Business cards, flyers, brochures - Do you keep them
ADVERTISING SYSTEM all?
4 Our Paid Members can also advertise to all our Smart
Media members by purchasing an advertising package for
• Yellow Pages - A massive cost to the advertiser
• Newspaper or magazine advertising – You pay for it
as little as $100. The bigger the package, the bigger the
regardless of whether or not it is seen
discount advertisers receive when a member views their
page
ad or clicks on their advertising banner.
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Working to Make the World a Better Place
2nd Quarter, 2012, Volume 1 Issue 1
Advertising with Smart Media gives you 24/7 exposure With Smart Media, you get the best of all worlds. Your
and top-of-mind awareness that no other advertising branding or super branding is available 24/7 to your
medium can offer and is much more cost effective. You whole Internet database of Free Members whenever they
only pay when a member views or clicks on your ad! are using the HPP system. At the same time, you can also
advertise to Smart Media’s global members by purchasing
Even when you advertise on Google, Yahoo, Facebook,
one of our advertising packages. What Smart Media offers
MSN or any other big online company, the only people
outweighs what other companies can offer!
who see your ad are people who go to those websites.
Marketing/Sales 101
When you want to build your
business revenue, you need to focus
on four steps:
2. Top-of-Mind Awareness
If your prospects are not aware
of you or your company, then it
would be pure chance that they
would ever become clients of
yours.
3. Relationship Building
Every salesperson who has ever had success will tell you that the quality and quantity of your sales depend on your
ability to create positive relationships.
Once they have decided to make the purchase, you need to have a method of closing the sale and acknowledging
the purchase. This could be as simple as a handshake or verbal confirmation, clicking a “yes” link or signing a contract/
agreement.
Smart Media offers a unique, leading edge, Advertising and Branding System (SMABS), that dynamically positions you
and your brand as no other system can.
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Smart Media
Working to Make the World a Better Place
Smart Media Member’s Video Branding System: Select your favourite thumbnail from any video that you
upload, then put your videos into your category of choice. The Super Value Package gives you the ability to
create as many categories and sub-categories for your videos as you desire, unlike most other online video
systems. Your viewers only see your videos, so they are never distracted by another person’s or company’s video
message. This Package also includes the ability to have an unlimited number of categories and sub-categories
for your websites.
Here is an example of how visitors will see your videos. In the image above there are three folders and four
video thumbnails. Clicking on a thumbnail plays the video at its full size. The Smart Media system does all the
work for you, instantly creating a beautiful page for your videos. page
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Smart Media
Working to Make the World a Better Place
2nd Quarter, 2012, Volume 1 Issue 1
A RevIon Alduvetrtisingn
Would you rather pay $40,000 for 20 minutes per month
or a one-time purchase of $400 for 81.5 hours per month?
* 81.5 hours is an estimate based upon average monthly Internet usage
Research shows that the cost of traditional advertising can be A research comparison of the length of Impression shows that
100 times that of digital advertising* can easily be over 200 times more effective for digital online
advertising*
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Smart Media
Working to Make the World a Better Place
Radio
20 - 30 second radio ads - 600 seconds - 20 minutes in a group of local
stations will typically run as much as $16,000.
Newspaper
Assuming that a newspaper reader spends a full 5 minutes per page
and assuming that you are advertising in a fairly well read newspaper in
California - 4 days at $400/column inch for a 4 x 4 inch ad would cost $3200
per ad or $12,800 over 4 days.
Billboards
Let’s say you purchase an ad on a large billboard. Assuming the average
motorist has about 5 seconds to notice and absorb some of your content
and assuming this motorist passes the same billboard 4 times per day, they
would get about 20 seconds of exposure each day, which would take about
60 days to get a full 20 minutes of impression. Depending on location,
large billboards can range as high as $30,000 per ad for a 4 week run. We
assumed that you get a bargain and get 60 days for $10,000.
And have you given yourself (and your family) any of the following reasons
for your failure to achieve financial security?
I don’t have the time.
My boss won’t pay me enough.
I don’t have the knowledge or education.
I don’t have the skills.
Nobody wants to hire me. (I’m not marketable, too young, too old, too short, etc)
I can’t see how I could do it other than win the lottery.
I don’t have wealthy relatives who will leave me an inheritance.
But, if you were really honest wouldn’t the real reasons be more like...
I’m unwilling to try.
I’m unwilling to approach my personal and professional network.
I’m unwilling to work hard.
I tried and gave up after setbacks.
I’m unwilling to change my beliefs about the way money is accumulated.
We value financial security! For most of us this is very important and yet not achieved. We do not have
enough financial security to ensure the lifestyle and Quality of Life that we want now and into the
foreseeable future.
Basically, our governments, educational institutions and other such organisations have conditioned us to
work towards only one source of income, namely “the job”. There is nothing wrong with this, however, it is
limited income and it engenders a limited thinking mentality. We need to actively look at creating other or
additional sources of income that will provide options and encourage unlimited thinking and an unlimited
belief in what can be done in life.
What are the steps you could take today to start moving towards financial security?
page If you answered “yes” to the above and act now, you have taken a huge step towards being financially secure.
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Hype vs. Smart Media It is often very difficult for us to massively expanding its worldwide
Many companies continually throw remain low-key because we are server infrastructure to support
marketing hype at their members. excited about the changes we create growth well into the future. The
They make big promises about new and want to share them with our expandability of our systems ensures
innovations, even though, as so often Members. For example, in 2012, we Smart Media a rock-solid technology
is the case, the company does not focused on a new era and delivered foundation.
have the resources to deliver on those major innovations within the Home
promises. In the world of technology, Page Pays system that Members never Programming Team
inexperienced leaders will typically expected and were never promised. Fifteen new Programmers are working
find themselves over-promising and Creation of a mobile-friendly diligently on a “secret” Smart Media
under-delivering. The challenges of environment is on the horizon, project. This will result in a much
consistently delivering high quality but while we have yet to reveal more powerful Home Page Pays. Free
results are insurmountable to them. our biggest updates, we can share Members will dramatically increase
some very important operational their number of hours on Home Page
Smart Media takes the opposite improvements. Pays due to this innovation and Paid
approach by committing huge Members will reap the benefits. We
resources to major projects, Member Support will strategically unveil this and other
developing them in silence until Smart Media has strengthened its secret projects when they are ready to
just the right moment to release an ability to respond expeditiously to be released.
announcement. Members’ support questions. The
Smart Media programming team Administrative Assistants
Many of the largest and best run enhanced the support interface We have added Administrative
companies in the world, such and improved the entire support Assistants to our support team who
as Apple and many top Internet system. Additionally, we are training are working on many aspects of Smart
companies, tend to keep very additional support personnel. The net Media with certain Leaders and our
quiet about their progress until the result of these changes is shortened Creative Design and Programming
moment they release a major update. response times and improved Teams. They have become a very
solution effectiveness. Support valuable asset to our team.
Why do they do this? Because they Administrators have improved
are realistic. This is a proven formula tools, technologies and systems to In Summary
for top technology companies. expedite the needs of our Members. Smart Media is a technology company
Leading technology companies This includes an evolved priority and with an opportunity for the masses.
realise the damaging effects of complexity evaluation system that We will never stop expanding and
prematurely marketing themselves. will shorten the speed to solution by getting better.
as much as 1,000%.
Distinction
The distinction may seem small at Server Expansion
first, but it Is incredibly important and Due to the rapid growth of our
foundational to our success. The value Member database, Smart Media is page
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Less of Me?
1
Issue
The Direct Sales industry is a 38 Billion dollar industry with over 900,000 businesses. So why does such a
successful industry struggle so hard at keeping new participants? What scares so many people away who
could benefit from participating? With most companies, people have paralysing fears that are at the root of the
problem. Of course, everyone wants to be liked and loved, but some people think that the direct sales model
will make others think badly of them. Many people are afraid to approach family and friends because they fear
that it will make them uncomfortable and that those people will avoid them and think less of them.
Individuals who are currently frozen with these fears can overcome them
by finding a company with attributes and benefits that instead create:
1. The ability to give away high value products to anyone, with no cost to them or me.
2. Products that would provide continuing excitement and value every day, still at no cost.
3. No pressure on the people I have shared these gifts with to join the business.
4. The ability for me not to have to personally sell to people who ask about an income opportunity.
5. The ability for the people who get these free gifts to share them with others, just like they can on
Facebook, Twitter and some of the other most popular sites in the world.
6. The excitment of knowing that when these people share your gift with others it will automatically
expand your network of happy prospects.
People who are frozen by“What will everyone think of me?”, but who still want to enjoy the huge benefits
page (income, fellowship, lifestyle) of Direct Sales, can use the guidelines above to find the companies that will
28 bring them revenue as well as fun, happiness and respect.
Smart Media
Working to Make the World a Better Place
and I would like to share a story with you. W hen everyone started using the Internet and
business opportunities sprung up online,
we all went through another apprenticeship and a
page
W smile to myself and am so blessed that giving
up never even entered my mind!
that… and the timing could not be better before we
become a household name!
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Smart Media
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Smart Media
Working to Make the World a Better Place
Derek Weller
dwellerbda
E: dweller@transact.bm
http://dwellerbda.gosmartmedia.com