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  • Are You Paying Attention-1

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    moncam
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    Barnes and Noble is the Largest book retailer in the u.s. With 689 stores in all 50 states and 667 college bookstores. There is no area for conferences and interesting conversations Bring interesting people to the store more often to talk about their stories. In order to survive B&N will need to reinvent the concept of the book Make people walk the stores (as Ikea does) telling a story along the way.

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    Barnes and Noble is the Largest book retailer in the u.s. With 689 stores in all 50 states and 667 college bookstores. There is no area for conferences and interesting conversations Bring interesting people to the store more often to talk about their stories. In order to survive B&N will need to reinvent the concept of the book Make people walk the stores (as Ikea does) telling a story along the way.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    132 views1 page

    Are You Paying Attention-1

    Uploaded by

    moncam
    Barnes and Noble is the Largest book retailer in the u.s. With 689 stores in all 50 states and 667 college bookstores. There is no area for conferences and interesting conversations Bring interesting people to the store more often to talk about their stories. In order to survive B&N will need to reinvent the concept of the book Make people walk the stores (as Ikea does) telling a story along the way.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    The world is full of 2 inch high messages

    Are you paying attention?

    Acute Observation

    Use observation Lab

    Half Price Books Barnes & Noble

    Ikea

    Apple Best Buy

    Lowes

    Insights and hidden opportunities

    Focus on 1 store

    Use the information acquired from all stores to see opportunities for Barnes & Noble

    Barnes & Noble: Largest book retailer in USA. Operates 689 stores in all 50 states and 667 college bookstores. Source: Wikipedia. Barnes & Noble

    There are many things I don't understand about Book industry and in particular Barnes and Noble Business Model

    Textbooks, newsstand, toys & games, home & gifts, DVDs, music, gift cards
    Books - many types

    Nook kiosk

    Nook ebooks

    Nook HD Education

    Nook Touch

    The first thing you see when you enter the store is an Electronic Book Reader!

    Bargain Priced

    My experience during one of the visits I made at B&N.

    3 ways to buy a book from Barnes and Noble


    Apple Books - (iPad - Nook Rival)

    Buy at the store or buy on-line and pick at store $25.00 Buy on-line at www.bn.com $15.60

    24 hours bookstore penumbra

    Buy E-book for Nook $11.99

    Why Barnes and Noble does charge 38% more for a Book at the store vs the price on-line?

    I wanted to buy the book in that moment but after checking price on-line I left without it.

    Now outside the store I can buy it online at B&N or Amazon (for my Kindle)

    I found this quote on a book (The mind and the brain) during my visits at B&N "The task is ... not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees." - Erwin Schrdinger

    As I said, I don't understand the Book industry and B&N business model but there's is something wrong here

    There is no area for conferences and interesting conversations Bring interesting people to the store more often to talk about their stories
    Organize some kind of TED (www.ted.com) at the store In order to survive B&N will need to reinvent the concept of the book Make people walk the stores (as Ikea does) telling a story along the way Try to put at the same level book prices for in store and on-line purchases
    Ideas & Questions

    Why there are no celebrities at the stores selling their biographies? Apple & Amazon are very strong rivals, how B&N will take the lead?

    Why books are being treated as commodities?


    Customer services kiosk: Make it more conversational. Needs to be like a hotel lobby not the Genius Bar from Apple The employees need to read books and knew about books
    B&N strategy of focusing on E-Books over physical books could open a great opportunity to Half Price Books and other physical book sellers

    Half Price Books

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