FUNNY GUYS

Mediakit 2013

Mission Vibe is a leading youth-oriented Music brand proViding entertainMent and lifestyle content to the culturally diVerse Music fans around the world.

celebrating our 20th anniVersary in 2013, Vibe continues to

chronicle the celebrities,

sounds, fashion and culturally-releVant eVents steMMing froM Music landscape.

our hip-hop roots to the Modern day conVerging

why Vibe?

The traditional definitions of general market and multicultural have blended. Today, the general market is multicultural: a diverse mix of individuals and groups connected by shared interests, but also defined by specific traits that make them unique. As a legacy Hip Hop culture, lifestyle and music-centric brand, Vibe is uniquely qualified in connecting and engaging with todays diverse and dynamic landscape comprised of the traditionally defined general market and a rapidly evolving multicultural consumer population.

Vibe interactiVe
Music. lifestyle. entertainMent .
VIBE.com SoulTrain.com CarltonJordan.com GoodMusicAllDay.com XClusiveZone.net Ebongregory.comom HipHop-N-More.com CurrentHipHop.com BarStoolSports.com FistInTheAir.com TheBurningEar.com FreshNewTracks.com FratMusic.com TheKollection.com ThisSongisSick.com TotalFratMove.com GottaDanceDirty.com ClubDanceMixes.com EclecticRadio.nl TheMixer.com ThisIsFanatical.com WhiteRaverRafting.com HerCampus.com TheMusicNinja.com

the urban professional

UptownMagazine.com AMightyRiver.com Ihispano.com

young aa woMen
VibeVixen.com Clutchmagonline.com CocoandCreme.com FearlessMag.com SingersRoom.com TheRundown.tv

12 Million Monthly uniques 250 Million ad iMpressions

Vibe Media tV

Full service video capabilities led by experienced broadcast team One stop shop for creation, distribution, and strategic planning Develops original video episodic web content displayed across portfolio Providers advertisers custom advertising solutions Original Unscripted celebrity interviews, stories and features in key programming areas Trusted source and first to market on breaking stories in the entertainment field

and Vibe Media

Strategic partnership with AOL On and Vibe Media | Access Network 61 million unique monthly viewers The multi-faceted partnership gives the AOL On Network, access to Vibe Medias catalogue of over 1,800 high-quality video library AOL On will power the back-end technology for Vibe Medias video player and content management system Pre-roll video avails across AOL On

digital capabilties

standard
Ad units: 728x90, 300x250, 300x100 Rich media units accepted Roadblocks Pre-roll Video

custoM
Interactive and Animated Skins Expandable Headers Video Walls Interactive Overlays Videoplayer Integration Vibe Interactive Footerbar Custom Micro-sites & Landing Pages

Mobile & tablet The Vibe App The Vibe DJ Music Mixer App
(sponsorship) Vibe Magazine, Digital Edition

access interactiVe platforMs & distribution

articles sMartphone

Videos

photos tablet iOS | html5

locations

adVertising desktop Web Browser | html5

iPhone | Android | html5

native applications for iPhone & android devices smartphone-optimize htMl5 mobile websites
Banner (300 x 50) InterstItIal (300 x 250) InterstItIal (300 x 450)

native applications for iPads a high-impact experience for iPad, kindle, & nook tablet-optimized htMl5 websites
Banner (300 x 250) Banner (728 x 90) Banner (125 x 125) Full Page (screen sIze) slIder (screen sIze) Banner (300 x 250) Banner (728 x 90) Banner (160 x 600) Pushdown (970 x90) PortraIt (330 x 1050) VIdeo wall | skIns | Footer Bar

print

audience
adults
Men Women 55% 45%

education
Any College Currently in College 55% 20%

age
18-24 18-34 21+ 35+ Median Age 35% 67% 82% 29% 30yrs

race
Black/African American White Spanish/Hispanic/Latino Asian Other Race 75% 15.9% 12.4% 1% 11.3%

eMployMent
Employed 65%

annual subscription
$14.95

rate base
300,000

single copy
$4.95

readership
2.4 Million

Magazine

editorial calendar
Issue space cLosIng Date
1 2 .4 . 2 0 1 3

on saLe Date
2 . 1 9. 2 0 1 3

february | March
Fashion/Style Issue

april | May
The List Issue

2.21.2013

4 . 1 6. 2 0 1 3

June | July
Battle of the Sexes Summer Music Preview

4.25.2013

6. 1 1 . 2 0 1 3

august | septeMber
Annual Juice Issue

6 . 2 0. 2 0 1 3

8 . 1 3. 2 0 1 3

october | noVeMber
The Comedy Issue

8 . 1 5. 2 0 1 3

1 0. 8 . 2 0 1 3

deceMber | January
Person of the Year

1 0. 1 7. 2 0 1 3

1 2 . 1 0. 2 0 1 3

production

rates
4-coLor Full page 1/2 page 1/3 page 1/4 page cover 2 cover 3 cover 4 1x 30,000 18,000 12,000 9,000 36,000 34,500 37,500 3x 29,400 17,640 11,760 8,820 6x 28,800 17,280 11,520 8,640 12x 28,200 16,980 11,280 8,460

specs
4-coLor spread Full page 2/3 Vertical 1/2 Horizontal spread 1/2 Horizontal 1/2 Vertical 1/3 Vertical BLeeD 16 1/4 x 10 3/4 8 1/8 x 10 3/4 5 3/8 x 10 3/4 16 1/4 x 5 3/8 8 1/8 x 5 3/8 4 x 10 3/4 2 7/8 x 10 3/4 trIM 15 3/4 x 10 1/2 7 7/8 x 10 1/2 5 1/8 x 10 1/2 15 3/4 x 5 1/8 7 7/8 x 5 1/8 3 3/4 x 10 1/2 2 5/8 x 10 1/2 LIVe area 15 1/4 x 10 7 3/8 x 10 4 5/8 x 10 15 1/4 x 4 5/8 7 7/8 x 5 1/8 3 1/4 x 10 2 1/8 x 10

B/W Full page 1/2 page 1/3 page 1/4 page

1x 24,000 14,000 9,600 7,200

3x 23,520 14,112 9,408 7,056

6x 23,040 13,824 9,216 6,912

12x 22,560 13,536 9,024 6,768

These sizes are in inches, width by height, and allow for 1/8 trim on all four sides. Keep live matter 1/4 from trim. Allow 3/16 safety at gutter of each page for type running across gutter. Perfect alignment of type or design across gutter of two facing pages cannot be guaranteed. a ruled proof should be supplied for positioning purposes.

fractions
1/8 1/4 1/2 5/8 7/8 .125 .25 .50 .625 .875

cover

spread

Full Page

1/2 page

1/3 page

1/4 page

Printing Process: web offset [swoP] Binding: Perfect Bound line screen: 150 Publication trim size: 9 x 10 7/8

Vibe distribution
print
With targeted newsstand placement and direct to publisher subscriptions, Vibe Magazine has effective distribution to core consumers. Strategic distribution at music festivals, fashion conventions and industry events has ensured that VIBE content and advertiser messaging reach the core music and entertainment enthusiast while they are actively engaged.

digital editions and apps On your OAS device Get the entire monthly
magazine, plus bonus pictures and video.

On your Android Google Newstand A year

subscription to Vibe for $14.97 on your Android.

On Your Devices Zinio. Read it on your iPad,

iPhone, Android, Mac & PC.

On your Devices Magzter Get the Digital Edition

on your iPad, iPhone, Android, Tablet, Mac or PC.

On your Nook and on your Kindle devices.

360 prograMs and eVents and experiential Marketing

Vibe has always had a rich history of developing relationships with new, breaking and iconic artists. It has always been dedicated to youth culture and lifestyle responsible for the music. As an important part of the marketing mix for the 20th anniversary in 2013, a calendar of multi-platform programs and brand relevant events have been identified for advertisers and brands to uniquely tap into the Vibe brand in a collaborative way. Whether you are looking to build customer relationships, increase brand awareness and loyalty, encourage interaction and product trial, create memories or increase return on marketing investment, Vibe 360 programs and events offer a focused and cost-effective vehicle.