1

What is strategic?

Strategy is defined as a course of action aimed at

ensuring that the organization will achieve its
objective. (Creto and Peter)

What is strategic management?



Strategy

Harvard Graduate School of Business

Administration (2455)

Why?

Why?

(against whom)
(how)

(when)
(where)

(for what purposes)

Why?
(strategic management)

(create value)

(competitive capacity)

1.
2.
3.
4.
5.

(What business are you in?)

(Where do you want to go?)

(Environment)

(Resources Allocation)

(Objective Achievement)

(SWOT analysis)

(strategic formulation)

(strategic implementation)

(strategic control)

(SWOT analysis)

(strategic formulation)

(strategic implementation)

(strategic control)

(SWOT analysis)

(strategic formulation)

(strategic implementation)

(strategic control)

(SWOT analysis)

()

(strategic formulation)

(strategic implementation)

(strategic control)

(SWOT analysis)

(strategic formulation)

(strategic implementation)

(strategic control)

Strategy
Formulation

S
W
O
T

Strategy
Implementation

Action Plan

Vision
Mission
Goal
(KPI/Target)
Strategies

Structure

Process

Alignment

IT

People