The Objectives &

The
&

Components
p
ofMICE

P ki Wi h k i
PakinWitchayakawin

Sunday,November25,2012

Outline
The

Obj ti
Objectives

Movementof

Components

MICEindustry

Review: History
Review:History
MICEwasestablishedabout30yearsago
bli h d b

MICEbring manyQUALITYTOURISTS
MICE t
MICEtravelerspayhigher36foldofleisure
l pa higher 3 6 fold f l i
MICEaffectsto countrys economygrowth
HumanisSocialAnimal
MICEinEU&US
FutureMICEingeneral
FutureMICEinThailand

Review: Importance
Review:Importance
RevenuefromMICEishighrevenuefrom
y
servicesindustry
RevenuefromMICEaffectstobalancesheet
ManycountriesuseMICEbusinessas
strategiceconomy

Objectives of MICE
ObjectivesofMICE.
Tomakerevenuefromforeigncurrency
g
y
Indirectrevenueformanycareers
p
y
Topushtherevenuefromtourisminwholeyear
Tostimulateservicestandardadjustment
To support good image to international
Tosupportgoodimagetointernational

Objectives of MICE
ObjectivesofMICE
Tomotivatebusinesstouristsforreturning
g
Tobringnewknowledge&technointocountry
g
p
g
Totrendongoodenvironmentalpreserving
TodevelopThailandascenterofinvestment
g
inregion&international

Components of MICE
ComponentsofMICE
**BaseonWorkingProcess
MICEBosiness: MICE
MICEcustomer/buyer: MICE
MICESupplier:
RelatedOrganization:. TICA.....

Work Flow: base on Working Process

WorkFlow:baseonWorkingProcess

Business
B
i
Component
Sponsor/

Customer/

B i
Bosiness

B
Buyer

Supplier

Related
Organization

Components of MICE
ComponentsofMICE
**BaseonRelatedBusiness
Organizer
Accommodation&FoodBusiness
Contractor
Tour&Entertainment
p
TransportBusiness
TradingBusiness
Ot e e ated us ess
OtherRelatedBusiness

Organizer

4
ProfessionalConventionOrganizerPCO/EventManagement

P f i
ProfessionalExhibitionsOrganizerPEO
l E hibiti
O
i
PEO
DestinationManagementCompanyDMC
Venue-

Accommodation & Food

Accommodation&Food

MICE
Accommodation
A
d i
Food&Beverage
g

Contractor

Transportation Business
TransportationBusiness

MICE
PassengerTransportation
P
T
i
FreightTransportation
g
p

Trading Business
TradingBusiness


SouvenirBusiness
DutyFreeBusiness

Other Related Organization

OtherRelatedOrganization

Work Flow: Base on Related Business

WorkFlow:BaseonRelatedBusiness
MICEBusiness

Organizer

Accommodation
&FoodBusiness

Transportation
B i
Business

Contractor

OtherRelated
Business

Tour&
Entertainment

Trading
Business

Movement of MICE
MovementofMICE

Discussion Question & Posttest

Discussion,Question&Posttest
ObjectivesofMICE:9items?
Component of MICE: base on working process?
ComponentofMICE:baseonworkingprocess?
ComponentofMICE:baseonrelatedorganization?

ThankYouforyourattention!