UKEC Annual Report 2011/2012

TABLE OF CONTENTS
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HISTORY OF UKEC ANNUAL GENERAL MEETING ORDINARY GENERAL MEETING
EXECUTIVE COUNCIL MISSION 01 : COMMUNITY DEVELOPMENT MISSION 02 : TACKLING BRAIN DRAIN MISSION 03 : DEVELOPING EMPLOYABILITY
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MISSION 04 : STRENGTHTENING UNITY MISSION 05 : PROVIDING PLATFORMS FOR NON-PARTISAN INTELLECTUAL DISCOURSE OUR TWO CENTS VOTER REGISTRATION DRIVE
CEKU CONNECTWORK
SOCIAL MEDIA
PATRONS
FOREWORD
Assalamualaikum Warahmatullahi Wabarakatuh and Salam Sejahtera.
It is with great pleasure I present to you The United Kingdom and Eire Council's (UKEC) publication of its Annual Report for the term 2011/2012. This annual report provides the summary of the wide array of events hosted by the UKEC committee over the past year, spanning from October 2011 up until August 2012. I am pleased with UKEC's accomplishments in organising various nation-building initiatives throughout the past year. 2012 kicked off with Projek Amanat Negara (PAN) in January encompassing a series of talks aimed to promote active dialogue between Malaysian students and frontrunners in their respective fields. March and April saw CV workshops in various parts of the UK, culminating in the inaugural Corporate Luncheon and our Annual Career Fair in London, in efforts to tackle the brain drain problem. UKEC also organised the Amazing Race in cities up Far North such as Durham and Newcastle, as we believe unity can likewise be fostered via wholesome recreational activities enjoyed by all. This July and August will be the second year for UKEC's community service initiatives UKECharisma, a student volunteerism summer program. Another brainchild of the UKEC is Projek Pelita, a book donation drive that aims through break the poverty cycle by cultivating the habit of reading. In addition, UKEC recently also launched [i]mpact, a movement to showcase the many different forms of positive action. Throughout the year UKEC has been active on the social media platform with our magazine, CEKU, alongside our production house, Connectwork, to provide avenues for the younger generation to express their views and opinions. Last but not least, the Malaysian Students Leaders Summit (MSLS) which was held on the 14th and 15th of July, UKEC's flagship event right here in Malaysia, continues to grow with each passing year. The growing reputation on MSLS has given credence to the desire within the youths of our nation to be actively involved in intellectual discourse, one of the basic foundations of nation building. Since its inception, UKEC has garnered a reputation of being an inspiring and remarkably successful youth movement by spearheading its own nation-building agenda through its core foundations. Having supported UKEC as its patron since its formation in 1995, I am confident that UKEC together with other youth organisations will continue their noble efforts in contributing towards nation building by inspiring young people to take on larger responsibilities and take bolder actions.
"Good habits formed at youth make all the difference". Aristotle's words couldn't be more true regarding the intricate process of nation building. UKEC has kept these words close to heart as the promotion of nation building through various activities will provide a solid foundation for Malaysia's leaders of tomorrow. As such, I hope that the youths currently abroad in the United Kingdom and Ireland should seize the opportunity presented to you - to maintain an open and inquisitive mind, learn as much as you can, speak up and let your voice be heard. It is the injection of the fervour from the youth that will propel Malaysia to the unparalleled heights of the future. Thank you to the sponsors for your generous support investing in Malaysia's promising young minds, enabling for the success of the myriad of events hosted by UKEC. Without your continuous support, UKEC's brand of student youth movement wouldn't have been the success that it is today. May UKEC continue to be the beacon of light for the continued progression of student activism. Terima Kasih.
Tun Daim Zainuddin Patron, United Kingdom and Eire Council of Malaysian Students (UKEC) 2011/2012
CHAIRMANS
FOREWORD
Assalamualaikum Warahmatullahi Wabarakatuh and Salam Sejahtera. On behalf of the United Kingdom and Eire Council of Malaysian Students (UKEC), it is with great honour that I present to you the Annual Report of the UKEC for the session 2011/2012. Over the past year, we have managed to host a plethora of events centred around UKEC's brand of student activism. Already in its 17th year, UKEC continues to go from strength to strength and this is evident with the expansion of existing projects and the introduction of new projects under our various portfolios. Firstly, allow me to take this opportunity to express our heartfelt gratitude to UKEC's Corporate Sponsors as well as our sponsors for our flagship events, without whom none of our achievements would be possible. I would also like to thank the members of the Executive Council for all their hard work and effort in realizing our myriad of events over the past year. We deeply appreciate the astounding enthusiasm and fervour shown by our student population - both studying locally and abroad whose unwavering commitment to nation building has been the driving force behind the success we have seen over our one-year mandate. We at the UKEC truly value the support we have received as we endeavour to scale greater heights together for our beloved nation. Over the years, the role of the youth in nation building has taken a more central role than we have ever envisaged. Youths, particularly the young scholars of Malaysia have realised the need for an injection of fresh, new ideas that are needed for a revitalized approach towards nation-building. Malaysia is indeed moving out of its adolescent-stage of nationhood. From being an agrariancentred country, we have moved forward and embraced the impending wave of globalization. Our insatiable desire for progress has propelled us towards becoming one of the most competitive economies in the world and achieving the elusive status of a developed nation. Being the next in line to lead our great nation, we as youths must take note of the challenges and hurdles that we must face in the not too distant future. Race and religion will soon be blurry lines amongst Malaysians as unity and identity take precedence. We have to realise that it is our differences that will propel us forward, and not act as a hindrance. Now is no more the time to accept and understand. If we are to truly grow as a country, we have to assimilate as a society to forge ahead and write a better future for Malaysia.
Mistakes of the past will duly serve as a lesson to us all, the future generation, who will one day take helm of this country. As such, this has been the central pillar of this year's UKEC Executive Council to ensure the student activism movement continues to flourish over our time presiding in office. UKEC has continued to provide platforms across all disciplines for intellectual discourse amongst the movers and shakers of our country, which will then spur on a myriad of productive debates amongst the youths of our nation. We sincerely hope that the Malaysian youths would make full use of this glorious opportunity to discuss these issues pertaining to the goal of nation building and hopefully reaching a desired conclusion at the end of it all. Truly, it has been a great and enriching year for both myself and as well as the UKEC Executive Council. We have grown and developed by leaps and bounds with the successes of our flagship events in the United Kingdom, namely Projek Amanat Negara, which was held in January as well as our Career Fair in early April. The success of MSLS added another feather to our cap, rounding off an excellent year for the committee. These events have shown the great enthusiasm that lies within our generation to continue seeking for improvements within our own capabilities. It has truly been an honour to be able to serve the UKEC and the country. Thank you. Yang Berkhidmat untuk Negara dan UKEC BUILDING OUR UKEC FOR A SUSTAINABLE TOMORROW
Ahmad Syawal Hafriz bin Abdullah UKEC Chairman 2011/2012 2nd year, BSc Government and Economics London School of Economics and Political Science
PLATINUM CORPORATE SPONSORS :
STRATEGIC PARTNER :
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HISTORY
The United Kingdom and Eire Council of Malaysian Students, better known by its acronym UKEC, is an umbrella body for Malaysian student societies across Great Britain and the Republic of Ireland. UKEC'S mission is to contribute towards nation building by championing our brand of student activism, which focuses on the following :
OF UKEC
Officially founded in 1995, the council serves as a common platform of interaction for Malaysian students across the region, at both undergraduate and post-graduate levels. UKEC traces its humble origins as far back as the pre-war years when a group of hopeful students initiated an unofficial student movement in London. This movement was instrumental in creating a socio-political network among the educated Malayans back then. Camaraderie created through this network pioneered the fight for independence and later helped establish Malaya's post-Merdeka governments. The country's first two premiers, Tunku Abdul Rahman Putra Al-Haj and Tun Abdul Razak were among the prominent members of the network. It has been widely said that the nation first two premiers started discussing the road to independence in the 1940s. However, this united movement disintegrated in the 1960s, when more Malaysian students attended British universities outside London. Malaysian societies in these universities were then founded and hence the need for a centralized organization was muted. As time progressed and the Malaysian student population burgeoned, the need for a common platform for Malaysian students across the country resurfaced. To address this need, a group of pioneering undergraduates formed an organization which brought together the leaders of Malaysian student societies in universities nationwide.
01 Community Development 02 Tackling Brain Drain 03 Developing Employability 04 Strengthening Unity 05 Providing Platforms for
Non-Partisan Intellectual Discourse
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This new council tapped into new technology; most importantly the internet in connecting with the student population at large. The union of Malaysian students then spearheaded many beneficial activities with emphasis on raising awareness of national issues among the bright young minds. In 2006, the council unanimously voted to include Malaysian societies in the Republic of Ireland under its wings and embarked on a re-orientation program to make itself relevant to the changing demographics of the Malaysian student population. From then onwards, UKEC, a politically neutral student movement has grown by leaps and bounds in becoming a mature student movement with the assistance of the Malaysian Students Department (MSD) and financial aid from generous corporate sponsors as well as government agencies. UKEC today consists of the Executive Council and the Supreme Council. The Supreme Council is made up of all the Presidents and Vice Presidents of all the Malaysian Student Societies in universities across the UK and the Republic of Ireland. They are voted in by members of their respective societies. Then, every year at the Annual General Meeting (AGM), the Supreme Council votes the members of the Executive Council into office. This system ensures UKEC's role as a representative of Malaysian students in the UK and Republic of Ireland.
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Prepared by: Nazurah Aziz and Chua Sher Hann UKEC Junior Executives in the Secretariats Office 2010/2011 Approved by: Melissa Kong UKEC General Secretary 2010/2011 Prepared by: Adeline Lee and Mok Shen Yang UKEC Executives in the Secretariats Office 2011/2012 Approved by: Ahmad Syawal Hafriz UKEC Chairman 2011/2012
In the 2008/2009 Annual General Meeting, the Supreme Council mandated the National Executive Council to lead a re-branding and restructuring program to improve the student movement's delivery and ensuring sustainability of the organization in the future. The council headquarters is currently located at Queensborough Terrace, Bayswater, London- a site hosted by the MSD (now known as Education Malaysia London).
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THE 18th UKEC ANNUAL GENERAL MEETING (AGM) AND ELECTIONS2011/2012

Date: 29th and 30th October 2011 Venue: Education Malaysia London, 30 - 34 Queensborough Terrace, London W2 3ST The 18th UKEC AGM saw the election of the new UKEC Executive Council1 for the year 2011/2012. The candidates were voted in by members of UKEC's Supreme Council 2. The Public Motions debate at this AGM brought forward the motion that the Constitution should be amended to create another Vice Chairman position to take charge of the UKECareers portfolio. This was suggested in order to give the Deputy Chairman more time and flexibility in aiding the Chairman in managing and running the Executive Council as a whole. The motion was passed with the required two-thirds majority.
UKEC ORDINARY GENERAL MEETING (OGM) 2012

Date: 28th January 2012 Venue: Malaysian High Commission, 45-46 Belgrave Square, London SW1X 8QT The Ordinary General Meeting is held annually by UKEC as a platform for: The Executive Council to present their 100 days report of UKEC The Regional Chairmen and Supreme Council members to discuss regional issues and activities Representatives of Malaysian societies across the UK to promote their activities Members of the Supreme Council to present motions that will then be voted on Both UKEC's AGM and OGM are the largest gathering of Malaysian student leaders in the UK and Republic of Ireland.
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EXECUTIVECOUNCIL
CHAIRMAN
Ahmad Syawal Hafriz bin Abdullah 2nd year, Government and Economics London School of Economics and Political Science
VICE CHAIRMAN
UKECareers
Farah Deena Azmi 2nd year, Law University of Leeds
VICE CHAIRMAN
UKECares
Ezlan Mohsen Lokman 3rd year, Medicine Queen Mary University of London
DIRECTOR OF STRATEGIES
Azeem Abu Bakar 2nd year, Accounting and Finance London School of Economics and Political Science
REGIONAL CHAIRMAN
WALES
Muhammad Hanif 2nd year, Law Cardiff University
REGIONAL CHAIRMAN
SOUTH EAST
Mohammad Aqil Borhanuddin 3rd year, Financial Economics University of Kent
EXECUTIVECOUNCIL
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DEPUTY CHAIRMAN
Anand Shiva Kulendran 3rd year, ACCA London School of Business and Finance
GENERAL SECRETARY
Nazurah Mohd Aziz 3rd year, Law University of Nottingham
NATIONAL TREASURER
Nor Liyana Farzana Helmy Had 3rd year, Actuarial Science City University London
VICE CHAIRMAN
UKECatalyst
VICE CHAIRMAN
UKEConnect
Suhaib Ibrahim 2nd year, Law University of Manchester
Mohammad Izzat Abdul Aziz Alhadjri 2nd year, Law King's College London
REGIONAL CHAIRMAN
SOUTH WEST
Aimi Nadhira Nordin 2nd year, Economics University of Exeter
REGIONAL CHAIRMAN
LONDON
Nishyodhan Balasundram 2nd year, Economics University College London
REGIONAL CHAIRMAN
EAST ENGLAND
Kenny Kang Chin Yang 3rd year, Economics University of East Anglia
REGIONAL CHAIRMAN
WEST MIDLANDS
Thomas Lim 2nd year, Philosophy, Politics and Economics University of Warwick
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EXECUTIVECOUNCIL
REGIONAL CHAIRMAN
EAST MIDLANDS
Nur Shahidah Deen 3rd year, Finance, Accounting and Management University of Nottingham
REGIONAL CHAIRMAN
SCOTLAND
Tun Mohd Zarul b. Mohd Zaabah 2nd year, Actuarial Science Herriot-Watt University
REGIONAL CHAIRMAN
IRELAND
Logeswaran Selvarajah 3rd year, Medicine Royal College of Surgeons in Ireland
CHAIRMAN'S OFFICE
Sara Ruzanna Yatim binti Salim 1st year, Economics University College London
EXECUTIVE
CHAIRMAN'S OFFICE
How Tze Feng 3rd year, ACCA London School of Business and Finance
SENIOR EXEC. DEP.
SECRETARIAT
Mok Shen Yang 1st year, International Relations University of Nottingham
EXECUTIVE
EXECUTIVECOUNCIL
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REGIONAL CHAIRMAN
NORTH WEST
Shahnon Lau Chen-Yuen 3rd year, Law University of Liverpool
REGIONAL CHAIRMAN
YORKSHIRE
Ahmad Burhanuddin AlHilmi Ahmad Faris 2nd year, Accounting and Finance University of Hull
REGIONAL CHAIRMAN
NORTHEAST
Mohamad Azeem Mohamad 2nd year, Chemical Engineering University of Newcastle
CHAIRMAN'S OFFICE
Aira Nur Ariana Azhari 1st year, Law University of Liverpool
EXECUTIVE
CHAIRMAN'S OFFICE
Mohamad Faiz Ab Rahman 1st year, Philosophy Politics and Economics Durham University
EXECUTIVE
CHAIRMAN'S OFFICE
Abdul Rahman bin Mustafa Kamal 1st year, Electrical and Electronics Engineering University College London
EXEC. DEP.
CHAIRMAN'S OFFICE
Muhammad Izzat bin Mushtaq Hussin 1st year, Accounting and Finance University of Exeter
EXEC. DEP.
TREASURER'S OFFICE
Nur'ain Farhanah Badioezaman 2nd year, Accounting and Finance University of Warwick
EXECUTIVE
SENIOR EXECUTIVE
UKECatalyst
Amirah Amir 2nd year, War Studies, Theology and Religious Studies King's College London
EXECUTIVE
UKECatalyst
Louis Liong Wei Wei 1st year, Philosophy, Politics and Economics University of Manchester
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EXECUTIVECOUNCIL
EXECUTIVE
UKECatalyst
Mohammad Farid Al Azim Noruzi 2nd year, Law University of Bristol
EXECUTIVE
UKECareers
EXECUTIVE
UKEConnect
Tan E Yang 1st year, Civil and Environmental Engineering University College London
Nik Fikri Nik Fauzi 1st year, Medicine Imperial College London
EXECUTIVE UKECares PROJECT DIRECTOR [i]mpact

Nur Ayne Faeza Abu Zaharoff 1st year, Medicine University College London
UKECares UKECares
EXECUTIVE
UKECares
Syazwani Pauzi 3rd year, Law Nottingham Trent University
Muhammad Razin Rozman 1st year, Business Management King's College London
EXECUTIVE STRATEGIES OFFICE DIRECTOR projek pelita
EXECUTIVECOUNCIL
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EXECUTIVE
UKECatalyst
Nik Madihah Mohammad Al Faisal 2nd year, Economics and Econometrics University of Bristol
EXECUTIVE
UKECareers
Azelli bin Aris 1st year, Economics and Finance Herriot-Watt University
EXECUTIVE
UKECareers
Natasha Ahmad Zaini 2nd year, Accounting and Finance City University London
EXECUTIVE
UKEConnect
Faizal Nafis bin Masrol 2nd year, Mathematics with Actuarial Science University of Southampton
EXECUTIVE
UKEConnect
Racene Ratnaswamy 3rd year, Law Cardiff University
EXECUTIVE
UKECares
Arvind Raj Rajendren 1st year, Accounting and Finance London School of Economics and Political Science
DIRECTOR Connectwork
Lisa Amani Abdul Rahim 2nd year, Economics and Finance University of Exeter
EDITOR-IN CHIEF CEKU

Melissa Kong Chern Mei 3rd year, Chemistry University of Oxford
PROJECT DIRECTOR UKECharisma

Sharifah Shahirah Idid 3rd year, Politics University of Leicester
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NATIONS INTEREST A
THE FIVE MISSIONS OF UKEC
01 02 03 04 05
Azeem Abu Bakar UKEC Director of Strategies 2011/2012 2nd year, Accounting and Finance London School of Economics and Political Science
Siti Khairina Khalid 1st year, Interior Architecture Universiti Teknologi MARA, Shah Alam
Mohamad Faiz Ab Rahman UKEC Executive in the Chairman's Office 2011/2012 1st year, Philosophy, Politics and Economics Durham University
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AT HEART COMMUNITY DEVELOPMENT TACKLING BRAIN DRAIN DEVELOPING EMPLOYABILITY STRENGTHTENING UNITY PROVIDING PLATFORMS FOR NON-PARTISAN INTELLECTUAL DISCOURSE
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MISSION 01:
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COMMUNITY DEVELOPMENT
UKECharisma Projek Pelita, [i]mpact, Blurb, Projek Kalsom
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MISSION 1 : COMMUNITY D E V E LO P M E N T
INTRODUCTION
UKECharisma is an organization created to encourage student volunteerism by providing a reliable and sustainable framework for community service and leadership projects to be carried out in Malaysia. After a successful debut year in 2011, which saw two projects held simultaneously involving foreigners and locals as volunteers, the initiative has successfully expanded this year. Under the new directorship of Sharifah Shahirah Idid, UKECharisma organized three projects in July and August this year in Kuala Lumpur, Kelantan, and Sabah.
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Prepared by: Sharifah Shahirah Idid UKECharisma Project Director E-mail: shahirahidid@gmail.com
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KL EDUCATION PROJECT
Date: 14th - 27th July 2012 Venue: SK Seri Setia Participants: 200 students from schools in Kuala Lumpur Volunteers: 18 volunteers from local and UK universities.
INTERESTING ELEMENTS
The bonds created between volunteers were very strong towards the end of the 14 days project, although almost all of them met for the first time. This is because of the shared accommodation and intense scheduling which increased the chance for these young, bright volunteers to become closer with each other. It is hoped that this group can create greater impact in the future. Diversity of volunteers who came from countries like Poland, Kazakhstan, Ireland, Scotland and England and not forgetting Malaysia. For the Malaysian volunteers, they all came from different states, from Penang to Johor to Kuala Lumpur.
SIGNIFICANT QUOTES
Two weeks of pure amazing and inspiring teaching (and shouting 'competition with the kids') with the most enthusiastic people on earth. Two weeks passed in a blink of an eye but made us felt like we've known each other for ages. When we work, we get things done and workshops run so smoothly in a team but we turn into kids no older than those we teach in school when we play, -Kiew Khai Cheng (volunteer) Joining UKECharisma 2012 was definitely one of the best decisions I've made in my life. I met the most amazing people to be around and to work with. The reason we were brought together was with the aim to teach English but what we received was much much more rewarding than expected. Two weeks passed by way too fast, but I'll be looking back at our voluntary work with big smiles and fond memories, -Farah Raihanah (volunteer)
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EDUCATION PROJECT KELANTAN

Date: 16th - 19th July 2012 Venue: PondokModen, Jeli Participants: 120 top science stream form five students from 6 different schools across Jeli. Volunteers: 10 volunteers from local and UK universities. Aims: To increase English proficiency and to develop team building skills among the students.
First UKECharisma project outside Kuala Lumpur First UKECharisma project which is a full day camp. Before this, the projects were mainly after-class help and activities, alongside weekend seminar and workshops. As both volunteers and participants stayed at the same accommodation, there were more interactions between them. Volunteers conducted an essay writing competition where participants write a letter to the facilitators telling them their hope and dreams. We successfully generated an influx of highly ambitious letters which showed the enthusiasm of these students towards the end of the camp. Volunteers and Participants got in touch with each other after the event through Facebook due to a closer relationship between them, as it was a camp where more time was spent with each other.
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PROJECT INSPIRE TERINGAI, SABAH

We seek to provide platforms for the villagers to be INSPIRED from our efforts through this project, and start taking initiative to INSPIRE more of their fellow friends to rise against poverty. Areas which we focused on: Education Facilitate the process of English teaching at Sekolah Kebangsaan Temuno Teringai Darat Motivate the Standard 6 students who are going to sit for UPSR exam Nurture creativity through arts and craft Health Hand cleanliness - 8 steps to clean hands Dental hygiene Deworming ABCD campaign with Rotary Club Kota Kinabalu Eco-enzyme
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....joining UKECharisma was one of the best decisions Ive made in my life
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INTRODUCTION
ProjekPelita was founded in 2011 as one of the social development initiatives under UKEC (United Kingdom and EIRE Council of Malaysian Students), with the objective of providing assistance for educational purposes for those living in rural Sarawak, irrespective of race, religion or creed. This year, Projek Pelita hosted the biggest book drive in Malaysia's history. The books were then used to restock schools in rural areas or public libraries in Sarawak. In its second year, Projek Pelita expanded exponentially under the directorship of Razin Rozman, with prominent social media presence, increased media coverage, and the recruitment of a large number of enthusiastic volunteers from all over Malaysia. The highlight of the achievements is the inclusion into Malaysia's Book of Records, being certified as the biggest number of old books collected at 58 100 books, almost double of the previous record which stood at 30 000.
Prepared by: Arvind Raj Rajendren UKECares Executive 2011/2012 E-mail: arvind@ukeconline.com Approved by: Ezlan Mohsen Lokman UKECares Vice Chairman 2011/2012
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PROJECT OUTLINE
Launch Date: 15th July 2012 Book Drive: 16th-22nd July 2012 Dates in Sarawak: 31st July-5th August 2012 Book drive locations: 50 places nationwide, including Kuala Lumpur, Selangor, Putrajaya, Johor, Kelantan and Sarawak Number of volunteers: 267 Number of books collected: 58 576 books Numbers of libraries and orphanages helped: 36 rural areas libraries and orphanages in Sarawak and in Semenanjung Malaysia Special Achievement: Malaysia's Book of Records for Highest Number of Old Books Collected, beating the previous record of 30 000 books.
This year, Projek Pelita grew exponentially. Some highlights of this year's project include making it into Malaysia's Book of Records for the biggest book donation drive conducted in Malaysia and the founding of Projek Pelita Pustaka, our first resource centre in Yayasan Kemajuan Insan (YAKIN) Sarawak. The use of social media platforms also helped us to increase awareness about the book donation drive, through support from various prominent personalities such as YB Senator Raja Nong Chik, Rafizi Ramli and Adibah Noor. Even after the book drive segment of Projek Pelita ended, we still received book donations from the public.
FEATURES IN MEDIA
1.INITIATIVES: For students by students in New Straits Times3 2.Group holds book drop week in Borneo Post 4 3.Pelita Project 2012 to benefit five village libraries in The Star5
FEEDBACK & COMMENTS

Noble Star is d proud Logistics Sponsor of #ProjekPelita & proud of d @UKEC boys and girls for the efforts. -Noble Star Services, strategic partner. A million thanks to ProjekPelita for providing books for KampungTeringai! #ProjekPelita #UKECharisma[Sabah] -UKECharisma Sabah Project.
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New Straits Times, 5th August 20123
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58,576 books 36orphanages libraries and
benefited
The Star, 17th July 20125
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OBJECTIVE
[i]MPACT is not just an event, it is a movement - a movement of positive action. Through every initiative, we aim to encourage youth to take action to add value to their local community. We want to cultivate a culture of giving and a culture of action encouraging ideas to be made into reality.
Prepared by: Nur Ayne Faeza Abu Zaharoff UKECares Executive 2011/2012 [i]mpact Project Director E-mail: ayne.zarof@ukeconline.com Approved by: Ezlan Mohsen Lokman UKECares Vice Chairman 2011/2012
GOALS
To organise impact:THINK on the 4th of August To organise impact:LEARN on the 5th of August To encourage the impact:ACT initiative by publishing 2 action toolkits online as well as giving out mini-grants of RM200500 to support student-led projects Reducing the event's carbon footprint through initiatives centred around the concept of, "Reduce Reuse Recycle" (under the guidance of EcoKnights)
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IMPACT : THINK
OBJECTIVE
To gather enthusiastic youths together and expose them to the many different ways to making an impact. This was achieved by having a lineup of speakers representing different backgrounds of action (e.g. advocation, design, gaming, spoken word poetry, etc). This event was also meant to encourage participants to embrace their ideas, or to encourage them to come up with better ideas after being inspired by the speakers.
SPEAKERS
Yasmin Rasyid, Founder of EcoKnights (Where do we go from here?) Nurfarini Daing, CEO of myHarapan (Youth Development and Impact) Dina Zaman, Writer (Creative Non Fiction: Why We Need It) Usamah Zaid, Co-Founder of Upin and Ipin (Why Upin Has only 1 hair) Effendy Norzaman, Founder of FnD Mindspot (Power of Games for Change) Muid Latif, Behance Ambassador and Designer (Creative Empowerment & Creative Collaboration) Zain HD, Wago and Random Alphabets (The Shock and Awe Method of Capturing People's Attention) Elaine Foster, Spoken Word Poet (Poetry Manifesto) Aiman Azlan (How the Heck Did I Get Here?)
NETWORKING ACTIVITIES
To encourage participants to engage better with each other as well as with the event, four different networking activities were held: a) Photobooth on Most Treasured Value b) Twitter tree - tweet #ukecIMPACT and their picture is hung on tree c) Life-size Jenga d) What if? Wall
on measuring impact - can you measure the degree of happiness by a smile?
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IMPACT : LEARN
OBJECTIVE
This segment consisted of a series of workshops aimed to give the opportunity to participants to gain essential skills needed to help make their ideas happen. We also hope that participants would use this rare opportunity to gain tips and insights from the workshop organisers as well as use this time to discuss their ideas with them. The workshops were conducted by some of the speakers from impact:THINK.
WORKSHOPS CONDUCTED
Project Management 101 - myHarapan team Ideas that Get Made - Zain HD & Hassan Alsagoff Poetry Jamming - Elaine Foster
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IMPACT : ACT
OBJECTIVE
This final segment of [i]mpact was aimed at galvanizing young people into action so that they could realize their ideas.
METHODS
We published 2 action toolkits online free for anyone to download. Toolkits include suggestions of projects, tips on how to conduct them as well as methods of measuring its impact on the target group. We have published the toolkits on www.issuu. com/ukecIMPACT. As of 12 August 2012, the toolkits have received about 100 views. We gave out mini-grants of RM200-500 for projects to take off. As of 12 August 2012, we have given RM500 to 2 projects; one a charity concert for Mercy Malaysia and the other, an motivation camp in Perak. We are setting up a website to publish projects as references and also for others to emulate. Project details and project websites will be attached with pictures and videos of the projects to also encourage collaboration and volunteerism. The website will also feature videos of talks from impact:THINK. This website is still under development.
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ENVIRONMENTAL INITIATIVES
OBJECTIVE
To keep our event as eco-conscious as possible, steps were taken to both make our event greener as well as raise awareness on the environment. All steps were under the guidance of EcoKnights.
ONLINE PRESENCE
As of 12 August 2012: Facebook page: 346 likes, Top weekly reach: 48,072 people Twitter page: 95 followers, 225 tweets Tumblr page: 26 followers YouTube: Videos received 2504 views
METHODS
Encouraged participants to bring at least one recyclable item to offset their carbon footprint Goodie bags were made up of recyclable material To encourage carpooling, a van was hired to pick up participants from Bangsar LRT station Used material were used to decorate the interior of the venue Only 100% recycled A4 paper was used throughout the event 5 Teak trees were planted to offset the event's carbon footprint at SK Seri Setia on 8th August 2012 Leftover material from the event was recycled after the conclusion of the event
SUPPORTED BY :
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UKEC BLURB!
Prepared by: Nazurah Aziz, UKEC General Secretary 2011/2012 E-mail: nazuaziz@ukeconline.com
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INTRODUCTION
Blurb! is UKEC's very own pre-departure guide for students who are about to embark on their maiden journey to the United Kingdom and Eire. It was first published in 2009 and the first three Blurbs were produced in booklet form. This year, several changes had been introduced. We tried to make Blurb! more user- friendly and accessible to students by turning it into a blog, as an electronic platform allows for flexibility in updates and also is far more accessible to students and parents alike. The website URL is www.blurbbyukec. tumblr.com. The blog was officially made public on 12 August 2012 and has been visited over 850 times after two weeks of its launching. While staying true to the aim of Blurb!, i.e. to be a one-stop centre for students to obtain information in preparation for their new life abroad, UKEC has taken the initiative to make it easy for students to navigate their way through the blog. This was done by introducing a timeline where visitors can clearly see which post they should read in a chronological order. In the mean time, we are currently working on making the website more mobile device friendly as well, to make it even more accessible.
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Projek Kalsom is a collaborative project between Kelab Kalsom and the United Kingdom and Eire Council of Malaysian Students (UKEC). It is a motivational programme for Form 4 students who have excelled in their studies but come from less fortunate backgrounds. It is run by Malaysian students enrolled in universities worldwide. Facilitators have comprised of Malaysian students studying in the United Kingdom, Ireland, the United States, Malaysia, Canada, Egypt and Indonesia. Projek Kalsom has been held annually, growing from strength to strength, and is now run with the full support of the Malaysian High Commission in London, Ministry of Education, and the Ministry of Youth & Sports. UKEC's partnership with Projek Kalsom has been going on for sixteen years. Projek Kalsom runs for approximately one week. The year 2012 saw Projek Kalsom hit another milestone with its first ever venture into East Malaysia. Projek Kalsom 18 was held at Kampung Sukan Petronas in Miri, Sarawak, and saw the participation of students from 8 secondary schools.
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Prepared by: Aira Nur Ariana Azhari UKEC Executive in the Chairmans Office 2011/2012 E-mail: aira.azhari@ukeconline.com Approved by: Ahmad Syawal Hafriz UKEC Chairman 2011/2012
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OBJECTIVES
1. To inspire and encourage participants to want to achieve more in studies and life by Helping them develop a positive self-image and sense of confidence through activities organised Providing positive role models in the facilitators for the participants to look up to and aspire to be like 2. To equip participants with the means to achieve the first objective by: Helping them develop and use practical study skills Developing an interest in English Language and debunking the fear of the language 3. To stress that moral and religious values are as important as academic and career success, AND to instil leadership qualities and independence by: Emphasising the essential qualities of a successful person Equipping them with the necessary tools to succeed Sharing real-life examples of the application of the concepts shown
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4. To expose them to the wealth of career and education opportunities available to them after secondary school by: Exposing them to the wealth of career and education opportunities available to them after secondary school Providing information on higher education funding opportunities (scholarships and loans) available to participants. 5. To develop a greater awareness and empathy towards the struggles of the less fortunate amongst Malaysian students
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MISSION 02:
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TACKLINGBRAIN DRAIN
UKEC Graduan Career & Education Fair
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MISSION 2 : T A C K L I N G BRAINDRAIN
UKEC
SUMMARY
GRADUAN, for the eighth time, jointly organised the UKEC-GRADUAN Career & Education Fair 2012 at University College London from 28th March to 2nd April. UKEC-GRADUAN 2012 included the following engaging activities: Northern Career Fair (Newcastle) Corporate Luncheon (London) UKEC-GRADUAN Career Fair (Central London). Representatives from nearly 40 companies and institutions from Malaysia and the UK participated in this fair. Over 150 professionals from both the government and corporate sectors attended the fair. Some of the participating companies started their own programmes a few days before the actual fair, conducting interviews, seminars and networking sessions. Participating companies also attended a briefing session on 31st March, a day before the London Career Fair, hosted by GRADUAN and UKEC. Participating companies were then led to set up their booths right after to prepare for the next day. Other than booth spaces, companies were also allocated with interview rooms, to ensure candidates would maximise their opportunities and time at the fair. Based on the statistics compiled by Education Malaysia (MSD) in London, there are more than 12,000 Malaysians currently studying in the United Kingdom and Eire, enrolled in at least 68 colleges and universities throughout the UK and Eire.
GRADUAN
CAREER & EDUCATIO
The event was another tremendous success and proved to be an important platform for the private sector as well as Government Linked Companies (GLCs) to promote their organisations to a pool of potential employees, namely Malaysian UK graduates. More companies this year offered positions in their organisations to a number of candidates from various academic backgrounds and universities. In the past years, this strategy proved to be effective in ensuring that candidates return to Malaysia for the jobs they had been offered.
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ON FAIR
PARTICIPATING COMPANIES
ACCA Accenture Astro Axiata Group Berhad CIMB Group CitiBank Chemical Company of Malaysia CPA Australia Deloitte DRB-Hicom EPF Ernst & Young ExxonMobil Felda Global Group Gamuda ICAEW Khazanah Nasional KPMG Malakoff Maxis Maybank MMC Corporation PwC PROTON Securities Commission Silterra Sime Darby Sunway TES Sunway Group SapuraCrest Petroleum Standard Chartered TalentCorp Malaysia Teach for Malaysia Telekom Malaysia ZICO Law With Special Support From: Education Malaysia Malaysian High Commission in the UK and Eire Ministry of Higher Education TalentCorp Malaysia University College London Malaysian Society University College London Union
Prepared by: GRADUAN
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ABOUT THE FAIR

The UKEC-GRADUAN Career & Education Fair was initially created based on the demands of Malaysians studying in the UK and Eire. Many of these students are seeking for information and opportunities back home. Through the fair, they are able to receive the knowledge they seek as well as the assurance of securing jobs when they return after their studies. This year, the fair has attracted participation from nearly 40 organisations from Malaysia. Not only that, the fair also witnessed a substantial increase in the number of student attendance.
OBJECTIVES
The main objective of the fair was to formally introduce and promote Malaysian UK undergraduates to the Malaysian job market and the opportunities that are available to them. Through the fair, graduates had the opportunity of meeting with representatives from nearly 40 Malaysian-based companies from various industries. The fair also provided graduates with a strong platform to enter the Malaysian workforce, with its many opportunities and resources. As for the participating companies, the fair was a great opportunity for them to promote their organisations as potential employers. This was a great branding exercise for the companies, as the fair gave them the chance to reach out to prospective candidates. Also, as most graduates lacked sufficient information on the career prospects in Malaysia, the fair gave participating companies and institutions the opportunity to profile themselves effectively.
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THE NORTHERN CAREER FAIR (NEWCASTLE) - 28th March 2012

Based on overwhelming response from graduates in universities in Northern England, UKEC & GRADUAN extended the United Kingdom Career Fair to include Newcastle. This way, talents from universities in Scotland, Durham, Edinburgh, Aberdeen, etc were give an opportunity to meet with employers participating in the UKEC-GRADUAN Career Fair. As a pilot programme the Northern Career fair was held in Newcastle due to the immense potential of quality students that exist in the North-East and the surrounding regions. Opening Ceremony CastleGate, Turbine Hall - 28 March 2012 We received the great honour of welcoming VIP, The Honourable Malaysian High Commissioner to the UK & Eire, Dato' Sri Zakaria Sulong, to the opening ceremony of the first Northern Career Fair in Newcastle. The welcoming address was given by Syawal Hafriz, Chairman of UKEC. Next, Pn Elia Talib, Managing Director of GRADUAN, delivered her speech. The Northern Career Fair welcomed a total of 350 talents. Opening Ceremony University College London, 1 April 2012 We received the great honour of welcoming VIP, The Honourable Malaysian High Commissioner to the UK & Eire, Dato' Sri Zakaria Sulong, to the opening ceremony of this year's fair. The welcoming address was given by Anand Shiva, Deputy Chairman of UKEC and Director of the UKECGRADUAN Career & Education Fair 2012. Next, Pn Elia Talib, Managing Director of GRADUAN, delivered her speech. This was followed by a speech from the Honourable Malaysian High Commissioner to the UK & Eire, Dato' Sri Zakaria Sulong, who gave a very inspiring speech, especially to the students who attended the fair. The opening ceremony was attended by representatives from participating companies, Education Malaysia and High Commission officers, and students attending the fair. Company Presentations University College London, 1 April 2012 Aside from the booth exhibitions, a few of the participating companies were given the chance to conduct a 45-minute presentation and company briefing each.
UKEC - Graduan Career Fair on Buletin Utama Tv 3, 5th April 2012
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MISSION 03:
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DEVELOPING EMPLOYABILITY
Inside the Corporate Mind, CV Workshops, Corporate Luncheon
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MISSION 3 : DEVELOPING E M P LOYA B I L I T Y
INSIDE THE
CORPORATE MIND
The Speaker Series is a three hour event serving as a platform for intellectual and scholarly discourse between influential corporate figures and Malaysian student leaders. The purpose of this conference is for young Malaysian students to gain indispensable knowledge from prominent business players who come from diverse backgrounds and fields. It is a golden opportunity for like-minded students to understand and analyse what is needed to achieve a better economically successful Malaysia. This year, UKEC was proud to host the former Managing Director of PROTON, Dato' Sri Haji Syed Zainal Abidin on the 10th of December 2011 and the Executive Chairman of PwC Malaysia Dato' Seri Johan Raslan on the 18th of February 2012.
MISSION 3 : DEVELOPING E M P LOYA B I L I T Y
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Prepared by: Nik Fikri, Natasha Zaini, Azelli Aris UKECareers Executives 2011/2012 Approved by: Farah Deena Azmi UKECareers Vice Chairman 2011/2012 E-mail: deena.azmi@ukeconline.com
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CV WORKSHOPS
As a build-up to this year's Career Fair, UKECareers hosted a series of CV and interview workshops, which served as an interactive platform for CV reviews and mock interviews. These acted as a platform to students aiming for constructed and impressive Curriculum Vitae, conducted by different representatives from different Malaysian companies, such as PNB, Maybank and PETRONAS. The workshops were held at University of Southampton, University of Manchester, the London School of Economics, the University of Newcastle and the University of Sheffield in collaboration with respective Malaysian Student Associations to strengthen the bond between UKEC and the Supreme Council. We managed to tap into new markets. On average, we saw more than 60 students for each workshop.
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Prepared by: Nik Fikri, Natasha Zaini, Azelli Aris UKECareers Executives 2011/2012 Approved by: Farah Deena Azmi UKECareers Vice Chairman 2011/2012 E-mail: deena.azmi@ukeconline.com
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CORPORATE LUNCHEON
INTRODUCTION
For the first time, UKEC-GRADUAN Careers Fair organized the Corporate Luncheon 2012 to add value to the Careers Fair Week. Corporate Luncheon 2012 is a one-day event where students with top Curriculum Vitae were given the chance to listen and meet with top Malaysian corporate leaders. It was a hybrid between a talk and networking events, where there were two forums in the beginning and a networking lunch to end the event. The event was held in Thistle Hotel, Marble Arch London in between the Northern Career Fair and the main Career Fair in University College London. The inaugural Corporate Luncheon hosted more than 10 top corporate leaders and attracted more than 2000 applications, in which 150 top students where invited.
OBJECTIVES
As a learning platform for future corporate leaders. Through this event, it is hoped that Malaysian students in the UK and Eire can learn from the intellectual discourse by the current corporate leaders in Malaysia. Help address the brain drain problem.
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N
The Corporate Luncheon was initiated to connect top Malaysian students in the UK and Eire with the top corporate organizations in Malaysia. The annual career fair has managed to connect Malaysian students in general with companies in Malaysia. However, the Corporate Luncheon aimed to advance this further by accommodating to the top cohort of Malaysian students. The exclusivity of the event made it more attractive. Where most Malaysian networking events are open to public, the Corporate Luncheon was exclusive to selected final year students. The selection was done by our partner, Graduan, as they have vast experience in dealing with corporate bodies in Malaysia. This element of exclusivity aims to cater to the demands of top corporate organization in Malaysia to find suitable graduates for potential recruitment.
Prepared by: Ezlan Mohsen Lokman UKECares Vice Chairman 2011/2012 Director of the Corporate Luncheon 2012 E-mail: ezlan@ukeconline.com
The Corporate Luncheon also aimed to be balanced in terms of its input, as to capture the attention of the participants as well as to inspire them. The choice of topics for the forums were neither too niche nor too basic. Networking sized upon, to students teract and in particular was emphaand ample time was given and corporate leaders to inconnect with one another.
There is no shortcut to things. There is no substitute for hard work
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MISSION 04:
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STRENGTHENING UNITY
UKEC Amazing Race
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MISSION 4 : STRENGTHENING U N I T Y
THE
AMAZING RACE
LEARNING OUTCOMES
Prepared by: Suhaib Ibrahim UKEConnect Vice Chairman 2011/2012 E-mail: suhaib@ukeconline.com
INTRODUCTION
The North-East Region of England has been a rather quiet and somewhat neglected zone with regards to student activity in recent years. It is still very unfortunate that there are many Malaysians in this particular region who were completely unaware of the benefits that UKEC and RakanMuda has to offer. Besides getting to know Malaysian society members from neighbouring universities, this annual event gave our fellow Malaysian students from other parts of the UK and Ireland a chance to visit the historic North-East of England. This year the UKEC- RakanMuda Amazing Race was particularly special as it offered many modern and exhilarating activities. These activities include paintball, go-kart racing, zorbing, football, rock climbing and shooting. Coming into its third year, the event has garnered strong support, especially from our partners RakanMuda and Tourism Malaysia.
To act as a platform for students to develop and improve their leadership and communication skills. To promote healthy competition and sportsmanship amongst students. To provide opportunities for Malaysian students to meet and exchange ideas. To unite and strengthen friendship among Malaysians from all over the UK. To foster greater interaction and collaboration with students of other nationalities. To help promote Malaysian culture and tourism in the UK amongst the various local students and community members abroad.
EVALUATION
Given the location of the North-East region, the event was a big success with over 150- 200 participating students, many of them being international.
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MISSION 05:
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PROVIDING PLATFORMS FOR NON-PARTISAN INTELLECTUAL DISCOURSE

UKEC Buzz, Speaker Series in Ireland, Ministerial Series, Projek Amanat Negara, Malaysian Student Leaders Summit
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MISSION 5 : N O N - PA R T I S A N INTELLECTUALD I S C O U R S E
UKEC BUZZ
BACKGROUND
BUZZ is a new initiative by the UKEC to empower students with a voice to express their opinions on national issues. In line with our vision to promote non-partisan intellectual discourse, this project provides a platform for students to bring forward their opinions and engage with each other constructively. The concept involves a round-table dialogue between students, without involving any outside speakers. In anticipation of the 13th General Election, a Parliamentary Select Committee (PSC) on electoral reform, consisting representatives from government and opposition, has been set up to improve our electoral system. The underlying question is, how are these reforms being perceived by us, the younger generation? The first edition of BUZZ was on the Electoral Reform. Views were exchanged on issues such as the recommendations by Parliamentary Select Committee (PSC) on electoral reform, demands by BERSIH and case studies in other countries. Factsheets were prepared for participants in order to facilitate discussion.
Prepared by: Mohamad Faiz Ab Rahman UKEC Executive in the Chairmans Office 2011/2012 E-mail: fez.rahman@ukeconline.com Approved by: Ahmad Syawal Hafriz UKEC Chairman 2011/2012
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the underlying question is how are these reforms being perceived by us, the younger generation ?
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THE SPEAKER SERIES YB KHAIRY JAMALUDDIN IN IRELAND

INTRODUCTION
The United Kingdom & Eire Council of Malaysian Students (UKEC) welcomed its first event in the Republic of Ireland on the 27th of January 2012 at Malaysia Hall Dublin. It was a successful evening with a forum on the topic 'Vision 2020: Is Malaysia in the Right Direction?' with YB Khairy Jamaluddin, UMNO Youth Chief and Member of Parliament for Rembau. This event was solely organized by UKEC without any collaboration with other political organisations. The audience consisted of 125 people, and were mainly medical students from the Royal College of Surgeons (RCSI), University College Dublin (UCD), Trinity College Dublin (TCD) and Dublin Business School (DBS). Some professionals who were currently residing in Ireland and presidents from different societies also attended the event to show their support. Overall it was a great event that received positive feedbacks not only from the audience, but also from YB Khairy and his delegation.
Yes, we are in the right direction.. but we need to work harder
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OBJECTIVES
This forum aimed to achieve several objectives ; Allowing students to participate and voice out their opinions on current issues and developments in and about Malaysia. Enabling students to evaluate for themselves how much we have achieved as a nation and the challenges towards the goal of becoming a developed country. Creating awareness among students regarding the country's state in terms of politic, economic and social aspects.
OTHER HIGHLIGHTS
Christina Nobel Children's Foundation (CNCF) was the charitable foundation of this event. Donation boxes and t-shirts were provided on the day and a short fund raiser took place after the event.
CONCLUSION
This was a great event that was very informative to the participants. The ultimate answer from YB Khairy in this forumVision 2020: Is Malaysia at the Right Direction? was "YES, we are in the right direction..but we need to work harder...."
Prepared by: Logeswaran Selvarajah UKEC Regional Chairman - Ireland E-mail: logesselva@ukeconline.com
It is hoped that participants were aware of the nation's current situation and realise their roles in working towards the goals of Vision 2020. We hope the participants benefited from this event and looked forward to organise more exciting and beneficial programmes such as this in the near future.
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MINISTERIAL SERIES
Prepared by: Nik Madihah Mohammad Al Faisal UKECatalyst Executive 2011/2012 E-mail: nik.madihah@ukeconline.com Approved by: Izzat Alhadjri UKECatalyst Vice Chairman 2011/2012
DATO SERI NAZRI AZIZ

Date: 26th February 2012 Venue: Education Malaysia London Number of Participants: 50 students from all over the UK Outline: A 'No Holds Barred' session that effectively succeeded in laying down a medium for student leaders to have a frank face-to-face discussion with one of the most controversial figures in Malaysia.
ISSUES RAISED
The government's decision to grant citizenship status to those who live in the country's borders. The interference of the executive in the other arms of government and the separation of powers. Matters relating to the General Election.
Dato' Seri pointed out that despite all the criticisms towards the Government, the only thing Barisan Nasional needs is the support from 51% of the Malaysian population. Dato' Seri regarded himself as a 'loose cannon of the Government who never missed its target everytime it shoots.'
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DATO RAJA NONG CHIK ZAINAL ABIDIN

Date: 24th March 2012 Venue: Education Malaysia London Number of Participants: 60 students from all over the UK Outline: The theme was "Federal Territory: Blueprint Into the Future."
ISSUES RAISED
Dato' elaborated thoroughly the steps taken by the Government to solve the numerous issues faced by the citizens of Kuala Lumpur, particularly focusing on the 4Ps; "Pembangunan, Perumahan, Penyelenggaraan dan Penjaja" The potential of Kuala Lumpur to be among the 20 most livable cities in the world despite its inadequacies The controversial issue questioning the Government's suggestion to use the EPF money for a housing scheme
Dato' stressed that there will be a lot of initiatives on the Government's behalf which will focus on different target groups such as Bantuan Rakyat 1Malaysia (BR1M), Teksi Rakyat 1Malaysia (TR1Ma) and many more. Thse will provide various platforms for the development and betterment of Kuala Lumpur. Dato' mentioned - "Whatever we implement, the human touch has to be there."
whatever we implement, the human touch has to be there
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TAN SRI KHALID IBRAHIM

Date: 16th March 2012 Venue: London School of Economics Number of Participants: 60 students from all over the UK Outline: This 'Insights into Selangor's Administration' session served UKEC's aim as a nonpartisan student body to provide an intellectual discourse between the country's leaders and students.
ISSUES RAISED
Tan Sri Khalid highlighted the efforts made by his team to improve the socio-economic state of Selangor, which he claimed to have been successful based on the state's economic performance. Matters pertaining to water treatment in Selangor. Prospects of Pakatan Rakyat retaining a hold on the state in the next General Elections. Tan Sri mentioned - "My role is to transfer the wealth of Selangor to the people. I'm not the tauke. I'm the manager."
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PROJEK AMANAT NEGA
68
ARA
INTRODUCTION
The 9th Projek Amanat Negara was successfully held at the Thistle Marble Arch Hotel, London on the 29th of January 2012. It was attended by over 400 students in the United Kingdom and Ireland. Its resounding success must be credited to the resurgence among Malaysian students to better understand events taking place in the country. Over the course of the summit, various prominent speakers were flown in from Malaysia to engage and share their respective views on various issues affecting the country. As Malaysia strives to become a high-income nation by the year 2020, it is becoming even more important to address pertinent issues which could become obstacles to our drive to achieve Vision 2020.
LAUNCHING CEREMONY
To commence the highly anticipated Projek Amanat Negara IX, UKEC invited Dato' Seri Mustapa Mohamad, Minister of International Trade and Industry to launch the event. The launching ceremony was held on the 28th of January 2012 at Education Malaysia London. The attendance of almost 100 guests including students, officials from Education Malaysia as well as speakers for PAN 2012 reflected the anticipation and support to this year's Projek Amanat Negara. In his speech, Dato' Seri Mustapa talked about the economic transformation program launched by the government. The audience was given an opportunity to listen to the insights from one of the country's best economists on the transformation program, as well as the issues and challenges faced by the government in propelling Malaysia's economy. His speech ended by him launching the Projek Amanat Negara IX and congratulating the UKEC Committee for organising such an event.
Prepared by: Farid Al Azim UKECatalyst Executive 2011/2012 E-mail: faridalazim@ukeconline.com Approved by: Izzat Alhadjri UKECatalyst Vice Chairman 2011/2012
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SESSIONS
Keynote Address - Tan Sri Rafidah Aziz, Chairman of AirAsia X Moderator - Roshan Mark Singh Sidhu, 3rd year Law, University of Nottingham, former UKEC Vice Chairman Human Rights - Civil Liberties in Malaysia Speakers: Datuk Yunus Rais, former magistrate Datin Paduka Marina Mahathir, human rights activist Pang Khee Teik, founder of Seksualiti Merdeka Moderator: Melissa Kong Chern Mei, 3rd year Chemistry, University of Oxford, former UKEC General Secretary Religion - Islam in Malaysia: Genuine Religiosity or Political Exploitation Speakers: Dr. Carool Kersten, Lecturer in the Study of Islam and the Muslim World, King's College London Zainah Anwar, co-founder of Sisters in Islam Karim Raslan, Writer Dr. Dzulkefly Ahmad, MP of Kuala Selangor, PAS Director of Research and Development Moderator - Abdul Haq Mohaideen, President of the Nottingham Malaysian Society
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Intellectual arrogance can destroy your potential in the ever-challenging corporate world
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THE DEBATE
YB Khairy Jamaluddin
VS (MP of Rembau, UMNO and Barisan Nasional Youth Leader)
VISION 2020: IS MALA TOWARDS THE RIGH
(Director of Strategies, Parti Keadilan Rakyat)
Rafizi Ramli
Moderator: Sachin Bhanot, University of Oxford, former UKEC Vice Chairman YouTube video has been viewed to date
times
251,002
Recipient of The Nut Graph's 2012 Merdeka Award - awarded to Malaysians who
uphold constitutional freedoms and civil rights, empower citizens, care for the environment, and who contribute towards making Malaysia a better democracy and place to live
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AYSIA MOVING HT DIRECTION?
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Connectwork, UKEC's production house, recorded the entire debate and uploaded the video on to UKEC's YouTube channel, UKECtv.6 The debate generated a lot of publicity for UKEC, and helped to further cement our commitment towards promoting healthy discourse for a better Malaysia.
TRAILER VIDEO
In anticipation of PAN, Connectwork, UKEC's production house, produced a trailer video that can be found on UKEC's YouTube channel, UKECtv.7
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FEEDBACK
These comments were compiled from Twitter. The hashtag #ukecPAN was used throughout the weeks leading to PAN, as well as on the day itself. @UKEC Thank you UKEC. Inspired for my A-Levels, fight for those grades and fly to the UK, to bear in mind the need to serve the nation back. Muhammad Siraj/@siraj_aziz Thanks @UKEC for hosting debate between @rafiziramli and myself. Great atmosphere, smart questions & top class event. Msian students FTW. Khairy Jamaluddin/@Khairykj Somehow, Zainah Anwar stuck in my head hours after #ukecPAN. Her response to a question challenging her academic background stuck with me. Yeoh Ee Ping/@eepings Great event. Awesome speakers. Energetic crowd. Intelligent approach. Brilliant input. Credits go 2 @IzzatAlhadjri @UKEC Reaching Vision 2020 Ikmal Hazlan/@IkmalHazlan @UKEC thx guys! Hope u guys continue on rocking the country from abroad! (Positively of course) :P #cantwait to be there. Mohd Fahrulradzi/@Fahrulradz Great! Tukang cerita feels as if he's seen the future of Msia. Karim Raslan/@KarimRaslan Architecture is my life, but finally this weekend was an escapade and @UKEC PAN 9th edition was the sweet cherry on top. Classic. Wan Emir Astar/@emirastar
APPEARANCES IN THE NEWS

PAN 2012 appeared in the following newspaper publications Bernama8, The Edge9 , New Straits 15 Times10 The Star11 Sinar Harian12 The Sun13 Malaysiakini14 The Choice and The Nut Graph16 , , , , , .
you make a difference to society
The worse tragedy that this country can have is having so many bright people like all of you going all over the place and learning from the best universities, only to go back and withdraw into your own little world, not knowing what really happens outside. Go back, make a difference, no matter what you choose to do, make sure
informed choice for the future.

Thats Vision 2020, you are Vision 2020
This is the future of Malaysia. When you do decide to vote, make an informed decision. As a Malaysian, the best thing we can do for our country is to make an
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EVENT SPONSORS SUPPORTED BY :
PLATINUM :
GOLD :
SILVER :
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THE MALAYSIAN METAMORPHOSIS
Prepared by: Aira Nur Ariana Azhari UKEC Executive in the Chairmans Office 2011/2012 E-mail: aira.azhari@ukeconline.com Approved by: Ahmad Syawal Hafriz UKEC Chairman 2011/2012
BRONZE :
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INTRODUCTION
The 6th MSLS 2012 was held on the 14th and 15th of July at the InterContinental Hotel, Jalan Ampang, Kuala Lumpur. This year's theme, 'The Malaysian Metamorphosis', was meant to be a continuation of last year's 'Piecing Together the Malaysian Puzzle.' The theme explored the nuances of the journey Malaysia has been through so far, and the factors affecting the paradigm shift Malaysia has to experience in order to emerge as a developed nation come 2020.
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SESSIONS
Session: Royal Officiating Address Speaker: YAM Tunku Zain Al'Abidin ibni Tuanku Muhriz, Prince of Yang Di-Pertuan Besar Negeri Sembilan, Founder of the Institute of Democracy and Economic Affairs (IDEAS) Moderator: Syawal Hafriz, 2nd year Government and Economics student at the London School of Economics and Political Science, Chairman of UKEC. Outline of Topic: Embracing The Future, Preserving The Past - The Role of Youth in Nation Building. Session: Human Rights - Understanding Civil Liberties in Malaysia Panellists: YB Senator Dato' Gan Ping Sieu, Deputy Minister of Youth and Sports, Haris Ibrahim, former President of the Malaysian Civil Liberties Movement, YBhg. Tan Sri Hasmy Agam, Chairman of SUHAKAM, Professor Dr Abdul Aziz Bari, Malaysian Constitutional Law expert Moderator: Gurpreet Khera, 2nd year Law student at the University College London Outline of Topic: The discussion centred around the Internal Security Act, the Security Offences Bill and the Peaceful Assembly Act 2012 Session: Malaysian Economy - The Rise of Asia and Its Impact on the Malaysian Economy. Panellists: Dato' Dr. Mahani Zainal Abidin, Chief Executive of the Institute of Strategic and International Studies (ISIS), Dr. Nungsari Ahmad Radhi, Executive Director, Khazanah Research and Investment Strategy (KRIS), YB Dato' Sri Mustapa Mohamed, Minister of International Trade and Industry. Moderator: Ridhwan Effendy, 3rd Year Business and Commerce student at Monash University Outline of Topic: A discussion on the various issues that affects the competitiveness of the Malaysian economy
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SESSIONS
Session: Public Policy - The Road Ahead for a Better Malaysia. Panellists: YB P. Kamalanathan , MP of Hulu Selangor, Datuk Ahmad Zaki Zahid, UMNO Putrajaya Youth Chief, YB Tony Pua, DAP Economic Advisor, MP of Petaling Jaya Utara, YB Yusmadi Yusoff, PKR Chairman of International Affairs, MP of Balik Pulau. Moderator: Ahmad Amir Azfar Shahidan, 1st year MA International Relations and Law student at the University of Aberdeen Outline of Topic: A discussion on the various policies implemented by the Government and Opposition in pursuit of a better Malaysia. Session: Corporate Address - Corporate Youth, Bridging the Gap between Youth and the Corporate World. Speaker: YM Dato'Tengku Zafrul Tengku Aziz, Chairman of KL Business Club Moderator: Anand Shiva Kulendran, 3rd year ACCA at the London School of Business and Finance, Deputy Chairman of UKEC. Outline of Topic: A valuable insight into the role that youths and corporate bodies can play in order to gain as much as possible from one another. Session: Religion - Islamic State in the Context of Contemporary Malaysia Panellists: Dato' Zaid Ibrahim, Founder of KITA, Wan Saiful Wan Jan, Founding CEO of IDEAS Malaysia, Chandra Muzaffar, political scientist and founder of Aliran Kesedaran Negara (ALIRAN). Moderator: Lim Sze Wei, 3rd year Mechanical Engineering student at the University of Nottingham Malaysia Campus. Outline of Topic: A discussion on the definition, implementation and perception of an Islamic state in Malaysia. Session: Nation Building - Shaping National Identity through Arts and Literature Panellists: Datuk Mohammad Nor Khalid (Lat), Malaysian Cartoonist, Dina Zaman, Projects Editor of The Malaysian Insider, author and blogger, Datin Seri Tiara Jacquelina, Actress, Producer and Managing Director of Enfiniti Vision Media Moderator: Shafiqa Nabeera, 3rd year Law student at Universiti Teknologi MARA Outline of Topic: A discussion on the role of arts and literature in today's fast-paced, competitive Malaysia.
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Session: Special Address - The Rule of Law, Restoring Faith in the Judiciary Speaker: YABhg Tun Dato' Seri Zaki Tun Azmi, Former Chief Justice of the Federal Court of Malaysia Moderator: Farah Deena Azmi, 2nd year Law student at the University of Leeds, Vice Chairman of UKEC Outline of Topic: The role and reformation of the judiciary Session: Entrepreneurship - The Philosophy of Entrepreneurship, Mission-driven or Profit-driven? Panellists: Jason Lo, CEO of TuneTalk, Tuan Haji Burhanuddin Md Razi, Creator and Producer of Upin & Ipin Moderator: Azeem Abu Bakar, 2nd year Accounting and Finance student at the London School of Economics and Political Science, UKEC Director of Strategies Outline of Topic: Whether the purpose of a business is more important than the profits a business makes.
Session: Hard Talk - No Holds Barred Speaker: Dato' Seri Nazri Aziz, Minister in the Prime Minister's Department - Law and Parliamentary Affairs Moderator: Sachin Bhanot, former Vice Chairman of UKEC Outline of Topic: Dato' Seri answered questions on various issues ranging from LGBT rights to the Bersih rally. Session: Closing Address - The Malaysian Metamorphosis Speaker: YAB Tan Sri Muhyiddin Yassin, Deputy Prime Minister of Malaysia Moderator: Syawal Hafriz, 2nd year Government and Economics student at the London School of Economics and Political Science, Chairman of UKEC Outline of Topic: Tan Sri spoke on issues such as unity, education and the Government's transformation programmes.
83
NEW IN MSLS
1. Twitter Competition 2. Hard Talk with Dato' Seri Nazri Aziz - No Holds Barred 3. Resolutions Presented to the Deputy Prime Minister : As with previous years, MSLS this year featured a group discussion between participants. The discussion was more focused this year as the participants, in their respective groups, were asked to come up with 3 things they expected from the nation, and 3 things they would give back in return. These resolutions were then presented to Tan Sri Muhyiddin 17 Yassin by the UKEC Chairman at the end of the summit in the form of a video.
What we must do for our country, Uphold the Rukun Negara Strive to be globally competitive Vote rationally in the next General Elections
What Our Country Can Do For Us Consistent education system Racial integration from early age Neutral mainstream media
AUDIENCE DEMOGRAPHICS
84
The audience consisted of Malaysian students studying locally and abroad.The demographics can be categorized as follows:
FIELDS OF STUDY
LEVEL OF STUDY
85
MEDIA COVERAGE
NEWSPAPER APPEARANCES
MSLS 2012 was featured in 11 newspaper publications, namely: The New Straits Times18 Bernama19 Malaysia Chronicle20 Malaysia Today21 The Borneo Post22 Harian Metro 23 Utusan Malaysia24 Sin Chew
2526
Guang Ming27 See Hua28
86
TELEVISION APPEARANCES
INTERVIEW (Astro AWANI)

UKEC's Chairman, Syawal Hafriz, was interviewed on Agenda AWANI on the 18th of July 2012 from 10.00 pm - 10.30 pm regarding MSLS.
LIVE COVERAGE (Buletin AWANI)

MSLS was covered on Buletin AWANI 4 times a day on the 14th and 15th of July.
87
OUR TWO CENTS
OUR TWO CENTS
Approaching the 13th General Elections: The position of Malays & Islam forum at the Oxford University. From left - representative from Friends of Pakatan Rakyat, Representative from Kelab UMNO UK, Dato' Dr. Asri Zainal Abidin, Fellow at the Oxford Center of Islamic studies, Syawal Hafriz, UKEC Chairman, and Professor Ahmad, Historian.
Developing Employability - Graduan ASPIRE Career Fair 2012 at the KL Convention Centre. From left Johan Mahmood Merican, CEO of TalentCorp, representative from the IPTA/IPTS, Syawal Hafriz, UKEC Chairman, and Puan Elia Talib, Managing Director of Graduan.
OUR TWO CENTS
88
Policy vs Personality, What will decide your vote in GE13?" - London School of Economics Malaysia Club forum. From left - Yolanda Agustin, Bersih 2.0 Co-coordinator (not in picture), Dr. Teo Hoon Seong Trustee of MyOverseasVote, Mohd Afif, IDEAS, Ezlan Mohsen Lokman, UKEC Vice Chairman, Mohamad Hanis Hanisab, Malay-Muslim Community London and Dzariman Ibrahim, Club UMNO UK.
Youth Leadership & Nation Building - Spring Moment with iLuvIslam (SMILE) forum at the University of Warwick. From left - Hasan Suyat, representative from Friends of Pakatan Rakyat, Ikmal Hazlan, Representative from Kelab UMNO UK, Azeem Abu Bakar, UKEC Director of Strategies and Imran Koyube, iLuvIslam CEO.
British Council Pre-departure briefing at the Inter-Continental Hotel, KL. Suhaib Ibrahim, Vice Chairman and UKEC executives Nik Fikri, Azelli and Arvind giving tips on how to go about starting a life in the UK to students and introducing them to the UKEC.
89
V O T E R R E G I S T R AT I O N D R I V E
VOTER REGISTRATION
FOR STUDENTS STUDYING IN THE UNITED KINGDOM & REPUBLIC OF IRELAND
INTRODUCTION
Elections (Registration of Electors) Regulation 2002 regulates that any Malaysians engaged in full-time studies at any university, training college or any higher educational institution outside the boundaries of Peninsular Malaysia or Sabah or Sarawak can register as absent voters. In a recent discussion with the Deputy Chairman of the Election Commission, Datuk Wira Wan Ahmad Wan Omar has also further clarified that all students, sponsored or private are eligible to register as absent voters for their respective constituencies. The main aim of this activity is to encourage students currently based in the UK & Ireland to register to vote. Voting is a fundamental right of all citizens and the UKEC encourages students to exercise their right to vote. Aware of the various press releases by the Election Commission (EC) and the Ministry of Foreign Affairs regarding absent voters, UKEC was delighted to organize a voter registration drive to get as many students as possible in UK & Ireland to register to vote. The step-by-step procedure29 on how to register as a postal voter (absent voter) was 30 published on the UKEC website .
Prepared by: Logeswaran Selvarajah UKEC Regional Chairman Ireland 2011/2012 E-mail: logesselva@ukeconline.com
OBJECTIVES
To encourage students to exercise their right to vote - UKEC would like to further reiterate its stand on the importance of involving students in nation building. This also reflects the motion passed in the UKEC Annual General Meeting 2011 to encourage all Malaysian students overseas to vote. To reinforce the regional government UKEC believes that registering students will allow a more diverse vote bank for election candidates to approach and thus this would lead to a more mature democracy. To cultivate a sense of pride for one's nation amongst Malaysian students - By voting, students demonstrate a sense of belonging to their beloved country. Voting allows students to be connected to Malaysia despite being away from home. To combat the brain drain problem - In the long run, involving students in the electoral process would instil patriotism as they will have a direct say in electing their future leaders.
V O T E R R E G I S T R AT I O N D R I V E
90
DRIVE
OUTCOMES
Overall, approximately 200 students studying in the UK and Ireland registered as both normal voters and postal voters over the week after the event was publicised both through email and social media. In addition to that, the Elections Commissions is also mulling the possibility of electing student body leaders as Assistant Registars to enable direct registration through student societies.
SUGGESTIONS
The location of the venue was situated away from the city where most students live and as results of this was difficult to reach. A possible suggestion will be to organize the registration drive in colleges or institutions in the city which is readily accessible (ie; RCSI Hall/ UCD Student Centre). The confusion regarding voters status and possibility of registration arose from a communication breakdown between the Elections Commissions in Malaysia and the Foreign Ministry and its associated designates. A newsletter should be made available to all foreign consulates regarding the possibility for students to register as voters to avoid this confusion. More registration drives could be held to increase awareness regarding the possibility to register as voters for students studying overseas.
91
CEKU
INTRODUCTION
CEKU is UKEC's online publication, and markets itself as an online student magazine run by Malaysian students for Malaysian students. CEKU is run autonomously by a separate committee, with its director/editor-in-chief being appointed by the UKEC chairman. The website can be visited at http://www.ceku.org.
Melissa Kong, CEKU Editor In Chief 2011/2012 and Levina Lim, CEKU Marketing Director 2011/2012 E-mail: melissa@ukeconline.com
The increase in the number of committee members has enabled CEKU to work on and publish more articles, which in turn stimulated a growth in online readership. It should also be noted that involvement of members from the UKEC committee in the CEKU committee also helps to strengthen CEKU's position and impact through complementing UKEC events, both flagship or otherwise. CEKU can complement UKEC in two main ways: through the publishing of major CEKU issues in conjunction with flagship events (thus extending the effect of the event) and also through publicizing events both before and after they occur by publishing relevant articles and videos on CEKU. It is hoped that UKEC will make an effort to appoint future editors of CEKU who have experience in working with or within UKEC, and thus have an understanding of how UKEC functions, in order to optimize both the UKEC-CEKU relationship and CEKU's performance on a whole. CEKU also works closely with Connectwork by helping to conduct interviews (both individual and voxpop) and in transcribing video interviews that have poor sound or visual quality and thus are not suitable for video release.
COMMITTEE
This year, CEKU significantly expanded its committee. In the previous year, the team behind CEKU consisted of only 4 people. This year, the figure has expanded to 10. The members of the CEKU team are as follows: Editor-in-Chief : Melissa Kong Assistant Editor-in-Chief: Amirah Amir Creative Director: Stanley Liew Outreach Director: Syahirah Syed Jaafar Marketing Director: Levina Lim Editorial Writers: Aira Nur Ariana Azhari Nishyodhan Balasundram Sara Rijaluddin Vivegavalen Vadi Valu Yeoh Tze Ni
CEKU
92
PROJECTS & INITIATIVES

CEKU's first initiative was to change its website layout, to make it look more like an online magazine. CEKU also started accompanying each published article with at least one photo or video, to make the articles more visually stimulating. CEKU also started creating factsheets to accompany articles on certain issues, so as to give readers better insight into the basis of the article. The factsheets that have been published so far are about Walk4Freedom and Vision 2020. These factsheets have been saved under the Resources tab on the website, alongside factsheets UKEC has prepared for conferences and summits. The types of articles published on CEKU's website have been increased in their diversity. This year, the CEKU team began publishing written voxpop articles (in which CEKU writers interviewed respondents on various issues and published their responses) and photo essays. This year, CEKU chose to publish 4 major issues: December 2011, February 2012 (in conjunction with ProjekA manat Negara IX), April 2012 (in conjunction with the 8th UKEC-GRADUAN Career Fair) and July 2012 (in conjunction with the 6th Malaysian Student Leaders Summit). Of the four issues, only the July 2012 edition was printed - this was to reduce the cost of other events and also to stimulate our online readership base. The print edition of CEKU this year also endeavoured to have a more colourful and magazine-like appearance in order to attract more readers, as opposed to the journal-like appearance of editions of CEKU in previous years. Unlike last year, where 2 competitions were conducted, CEKU opted to hold only one photo essay competition this year in conjunction with the 6th Malaysian Student Leaders Summit.
Image: Cover of the July edition of CEKU in conjunction with the 6th Malaysian Student Leaders Summit
CEKU continued the initiative of last year's committee in its weekly column with The Malaysian Insider. Two writers decided to stop writing for The Malaysian Insider, and subsequently two new writers were engaged. Currently, the four students writing for CEKU in The Malaysian Insider on a weekly basis are Angeline Lee, Adelyn Yeoh, Ezlan Mohsen and Syazwan Zainal. CEKU chose to discontinue the UKECari research initiative given the lack of resources -no one on the current team has the experience and expertise to conduct such research. By using UKEC as a platform for his or her research, the student in question would stand to widen his or her sample size for his or her research, while UKEC would build a reputation for diversity in its initiatives in nation-building.
93
CEKU
STATISTICS
This section highlights the breakdown of statistics for CEKU's website and Facebook page. It should be noted that prior to the CEKU 2011/12 team taking over, the main focus of CEKU was on the print editions of the magazine (of which 2 were printed in 2011, in conjunction with Projek Amanat Negara and the Malaysian Student Leaders Summit) and NOT on the online content. Thus, prior to 2011/12, CEKU did not have much of an online presence except for its Facebook page.
1.CEKU FACEBOOK PAGE
NUMBER OF FACEBOOK LIKES PER MONTHS
CEKU
94
BREAKDOWN OF FACEBOOK LIKES BY COUNTRY
95
CEKU
BREAKDOWN OF FACEBOOK LIKES BY CITY
2.READERSHIP COMPOSITION ACCORDING TO COUNTRY (from Google Analytics, for July 2 2012 July 27 2012)
3. SOURCES OF REFERRALS (from Google Analytics, for June 27 2012 July 27 2012)
CEKU
96
4. MONTHLY READERSHIP (from Wordpress Statistics, up till July 28 2012)
97
CONNECTWORK
Prepared by: Lisa Amani Abdul Rahim Director of Connectwork 2011/2012 E-mail: lisaamani.a.r@ukeconline.com
SUMMARY
Connectwork acts as the media arm for UKEC. It is also the broadcasting production house for UKEC. Connectwork manages UKEC's Youtube Channel31 which is ukectv. Connectwork also produces audio podcasts. Over the past year, Connectwork made a lot of progress since it was first established in early 2011. Its content ranges from interviews, voice-of-the-people videos as well as event promotional videos. Connectwork has interviewed many notable public personalities such as YB Khairy Jamaluddin, YB Nurul Izzah, YB Tony Pua, Rafizi Ramli & Dato' Saifuddin Abdullah. In these interviews, various issues have been discussed but much revolved around what students can learn from their expertise and experiences. We also promote any form of student-led activities in the UK, like the biggest Malaysian student gathering in the UK, the Nottingham Malaysian Games. At the moment, Connectwork has produced 54 videos and 2 audio podcasts since our formation in February 2011. Connectwork consists of 12 people divided into 2 sub teams, editorial and broadcasting. The editorial team prepares the subject content for our videos whilst the broadcasting team prepares the creative content for our materials. ukectv, UKEC's Youtube channels has now 302,592 views with 264 subscribers. Our videos have been liked 1138 times and commented upon 675 times.
CONNECTWORK
98
As seen in the table above, most of our subscribers are from Malaysia followed by the UK. This can be explained by the fact that our targeted audience base in the UK are less than in Malaysia*.
*According to the Council for International Student Affairs (UKCISA) there are approximately 13900 Malaysian students studying in the UK.
MONTHLY STATISTICAL SUMMARY
On one hand, the rate at which new videos are added has been quite steady throughout the year. On the other hand, the increment in the number of views that Youtube is receiving has generally been increasing. This is reflected in the total number of views being 14170 in July 2012 from only 1474 in August 2011. Ukectv is becoming more established and popular amongst Youtube viewers(of which its demographics have been discussed earlier). Based on the data for our net change of subscribers per month and the number of likes that ukectv received, it also reflects that UKEC is not only reaching out to more people but is getting the viewers more engaged in our productions.
Despite not posting any videos in May due to examinations, ukectv continues to be watched by thousands.
99
SOCIAL MEDIA
SOCIAL MEDIA
Prepared by: Azeem Abu Bakar UKEC Director of Strategies 2011/2012 E-mail: azeem@ukeconline.com
Social Media is here to stay and grow. It has become the most important medium of communication for the UKEC both internally and externally. ATOM, a social media framework launched by the Strategies Department in December 2011 creates and monitors social media marketing campaigns for the UKEC. Strategic aims of ATOM: 1.Increase UKEC's reach (1 way interaction) 2.Increase engagements (2 way interaction)
ATOM
The ATOM framework synergizes the operations across all UKEC Project social media profiles;
ANALYTICS
Each project runs their own social media profiles. They are being overseen, advised and assisted by the Strategies Department. ATOM uses an integrated social media analytics tool called Sprout Social that consolidates reports across all of these profiles. The analytics are assessed by the Strategies Department on a weekly basis. Using the analytics we area able to know our demographic reach throughout the UK, Malaysia and the rest of the world and act accordingly.
Websites 32 CEKU MSLS 33 UKEC34 Charisma35 Pelita36 Impact37 YouTube Channels Connectwork38 [i]MPACT39 Facebook page(s) 40 CEKU Pelita41 UKEC42 Twitter UKEC @ukec Pelita @ProjekPelita Impact @ukecIMPACT
SOCIAL MEDIA
100
101
SOCIAL MEDIA
102
REFERENCES
1 The
Executive Council consists of Malaysian students studying in the UK and Ireland who are voted in by members of the Supreme Council. They are responsible for the day-to-day running of UKEC.
The Supreme Council is the collective name for all the Presidents and Vice Presidents of all the Malaysian Societies from universities across the UK and Ireland. There are 62 Supreme Council members for the year 2011/2012. http://www.nst.com.my/opinion/columnist/initiatives-for-students-by-students-1.120572 http://www.theborneopost.com/2012/07/17/group-holds-book-drop-week/ http://thestar.com.my/news/story.asp?file=/2012/7/17/sarawak/11672358&sec=sarawak
3 4 5
6 http://www.youtube.com/watch?v=fmP144ECssU&feature=g-user-u 7
http://www.youtube.com/watch?v=LoRQviuDEUo&feature=plcp
8 http://www.bernama.com/bernama/v6/newsindex.php?id=642870 9 http://www.theedgemalaysia.com/political-news/200166-rafidah-tells-msian-students-in-uk-to-avoid-intellectu-
al-arrogance.html
10 http://www.nst.com.my/latest/mustapa---change---in---foreign---and---domestic---investments---ra-
tio---1.38882
11http://thestar.com.my/columnists/story.asp?file=%2F2012%2F1%2F31%2Fcolumnists%2Fceritalah%2F10565951&s
ec=ceritalah
12 http://www.sinarharian.com.my/komentar/karim--raslan/mengintai--masa--depan--malaysia--
1.21051#TyfwpWiRAeo.facebook
13 http://www.thesundaily.my/news/280068 14
http://www.malaysiakini.com/letters/187989
15 http://www.thechoice.my/top--stories/17926--check--out--this--video--khairy--and--rafizi--rock--at--ukec--
debate
16 17 18 19
http://www.thenutgraph.com/malaysia---2---0-------a---case---study/ http://www.youtube.com/watch?v=SdbcQFJybs8&feature=plcp http://www.nst.com.my/nation/general/educational-review-over-1.108014 http://www.bernama.com/bernama/v6/newsgeneral.php?id=680736
20 http://bm.malaysia-chronicle.com/index.php?option=com_k2&view=item&id=27084:semua-kaum-miliki-pelu-
ang-sama-muhyiddin&Itemid=2
21
http://www.malaysia-today.net/mtcolumns/newscommentaries/50601-this-year-is-the-best-time-for-electionssays-muhyiddin http://www.theborneopost.com/2012/07/16/young-leaders-should-learn-how-to-preserve-political-stabilitymuhyiddin/
22
23 24
http://www.hmetro.com.my/myMetro/articles/2012071602061820120716020618/Article/index_html
http://www.utusan.com.my/utusan/info.asp?y=2012&dt=0716&pub=Utusan_Malaysia&sec=Dalam_ Negeri&pg=dn_02.htm http://sinchew.com.my/node/254395?tid=1&fb_source=message http://www.mysinchew.com/node/75498 http://www.guangming.com.my/node/140732?tid=14 http://www.seehua.com/node/41215
25 26
27 28
29 Source: The Election Commission Malaysia. Logeswaran was in direct correspondence with Datuk Wan Ah-
mad Wan Abdullah, Deputy Chairman of the Election Commission throughout the voting registration drive to ensure the most up to date and accurate information is being conveyed to students.
30 31 32 33 34 35 36 37
http://www.ukeconline.com/how-students-can-vote-from-overseas/ http://www.youtube.com/user/ukectv?feature=results_main www.ceku.org www.ukecmsls.com www.ukeconline.com http://ukecharisma.wordpress.com www.projekpelita.com www.letsimpact.tumblr.com
38 www.youtube.com/ukectv 39 40 41 42
http://www.youtube.com/user/ukecimpact?feature=results_main http://www.facebook.com/CEKU.org http://www.facebook.com/ProjekPelita http://www.facebook.com/ukeconline
THE
TEAM
Azeem Abu Bakar UKEC Director of Strategies 2011/2012 2nd year, Accounting and Finance London School of Economics and Political Science
Aira Nur Ariana Azhari UKEC Executive in the Chairman's Office 2011/2012 1st year, Law University of Liverpool
Siti Khairina Khalid 3rd year , Interior Architecture Universiti Teknologi MARA
CHIEF-EDITOR EDITOR DESIGNER PUBLICATIONS MANAGER

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TABLE OF CONTENTS

HISTORY OF UKEC ANNUAL GENERAL MEETING ORDINARY GENERAL MEETING

Assalamualaikum Warahmatullahi Wabarakatuh and Salam Sejahtera.

PLATINUM CORPORATE SPONSORS :

THE 18th UKEC ANNUAL GENERAL MEETING (AGM) AND ELECTIONS2011/2012

UKEC ORDINARY GENERAL MEETING (OGM) 2012

SENIOR EXEC. DEP.

EXECUTIVE UKECares PROJECT DIRECTOR [i]mpact

Syazwani Pauzi 3rd year, Law Nottingham Trent University

EXECUTIVE STRATEGIES OFFICE DIRECTOR projek pelita

Racene Ratnaswamy 3rd year, Law Cardiff University

EDITOR-IN CHIEF CEKU

PROJECT DIRECTOR UKECharisma

EDUCATION PROJECT KELANTAN

PROJECT INSPIRE TERINGAI, SABAH

FEEDBACK & COMMENTS

New Straits Times, 5th August 20123

58,576 books 36orphanages libraries and

The Star, 17th July 20125

on measuring impact - can you measure the degree of happiness by a smile?

CAREER & EDUCATIO

Prepared by: GRADUAN

ABOUT THE FAIR

THE NORTHERN CAREER FAIR (NEWCASTLE) - 28th March 2012

UKEC - Graduan Career Fair on Buletin Utama Tv 3, 5th April 2012

MISSION 3 : DEVELOPING E M P LOYA B I L I T Y

MISSION 3 : DEVELOPING E M P LOYA B I L I T Y

There is no shortcut to things. There is no substitute for hard work

PROVIDING PLATFORMS FOR NON-PARTISAN INTELLECTUAL DISCOURSE

THE SPEAKER SERIES YB KHAIRY JAMALUDDIN IN IRELAND

Yes, we are in the right direction.. but we need to work harder

DATO SERI NAZRI AZIZ

DATO RAJA NONG CHIK ZAINAL ABIDIN

whatever we implement, the human touch has to be there

TAN SRI KHALID IBRAHIM

PROJEK AMANAT NEGA

VISION 2020: IS MALA TOWARDS THE RIGH

(Director of Strategies, Parti Keadilan Rakyat)

AYSIA MOVING HT DIRECTION?

APPEARANCES IN THE NEWS

you make a difference to society

informed choice for the future.

EVENT SPONSORS SUPPORTED BY :

THE MALAYSIAN METAMORPHOSIS

Guang Ming27 See Hua28

INTERVIEW (Astro AWANI)

LIVE COVERAGE (Buletin AWANI)

OUR TWO CENTS

OUR TWO CENTS

OUR TWO CENTS

PROJECTS & INITIATIVES

1.CEKU FACEBOOK PAGE

NUMBER OF FACEBOOK LIKES PER MONTHS

BREAKDOWN OF FACEBOOK LIKES BY COUNTRY

BREAKDOWN OF FACEBOOK LIKES BY CITY

4. MONTHLY READERSHIP (from Wordpress Statistics, up till July 28 2012)

MONTHLY STATISTICAL SUMMARY

http://www.thenutgraph.com/malaysia---2---0-------a---case---study/ http://www.youtube.com/watch?v=SdbcQFJybs8&feature=plcp http://www.nst.com.my/nation/general/educational-review-over-1.108014 http://www.bernama.com/bernama/v6/newsgeneral.php?id=680736