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729 JedPaulson
729 JedPaulson
SMX East Conference 10/3/2012 Jed Paulson Director of eCommerce & Marketing
Womens specialty apparel retailer within URBN Boho, sexy, tomboy, festival, beach, vintage Wholesale, Retail, Online FY2012 Revenues at $250M (URBN @ $2.5B)
1,000,000
1,200,000
200,000
400,000
600,000
800,000
Social Growth
Apr-10
Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11
Aug-11
Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12
Howd we do it?
1. Early adopter 2. Get verified 3. Amazing content and daily updates
Hows it performing?
Sessions and sales via G+ are low, but
Organic Visits
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Organic Visits
We have seen very positive growth in Organic Search traffic, corresponding to our G+ growth
Personal Results
Thank You!!
www.freepeople.com