Gateway Casinos demolished an existing casino and started from scratch to build a new Grand Villa Casino complex totaling 290,000 square feet. The complex includes a 220-room hotel that is scheduled to open in mid-2009. Gateway drew on research from other casino markets to incorporate elements like a show bar open to the casino floor to bring live entertainment to players. The new Grand Villa Casino aims to have a modern Italian villa ambiance over high-concept themes, with a focus on texture and feel rather than emulating specific structures.
Gateway Casinos demolished an existing casino and started from scratch to build a new Grand Villa Casino complex totaling 290,000 square feet. The complex includes a 220-room hotel that is scheduled to open in mid-2009. Gateway drew on research from other casino markets to incorporate elements like a show bar open to the casino floor to bring live entertainment to players. The new Grand Villa Casino aims to have a modern Italian villa ambiance over high-concept themes, with a focus on texture and feel rather than emulating specific structures.
Gateway Casinos demolished an existing casino and started from scratch to build a new Grand Villa Casino complex totaling 290,000 square feet. The complex includes a 220-room hotel that is scheduled to open in mid-2009. Gateway drew on research from other casino markets to incorporate elements like a show bar open to the casino floor to bring live entertainment to players. The new Grand Villa Casino aims to have a modern Italian villa ambiance over high-concept themes, with a focus on texture and feel rather than emulating specific structures.
GATEWAY CASINOS & ENTERTAINMENT – GRAND VILLA CASINO
the existing casino, Gateway decided to
demolish it and start from scratch. A high- rise hotel structure, however, was saved. The 220-room hotel is scheduled to open in mid-2009, and Calvert says the building helped anchor Gateway Casinos’ plans for the Grand Villa. Originally, he says, the plan was to completely refinish the interiors of the hotel, but the company ended up stripping the top three floors “right down to the concrete” to be refur- bished into its Signature Club suites. In all, the new Grand Villa complex will total 290,000 square feet, 120,000 of which will be gaming. To help guide their development Calvert says, Gateway drew on the research it con- ducted in other markets. “Our research includes reviewing other casino projects, and identifying the specific elements we are focusing on, whether it’s a show bar or a poker room,” Calvert says. One such element incorporated into the casino was a show bar that is open to the casino floor. “This was the best way to bring the excitement of live shows onto the casino floor,” Calvert added. “A full second theatre wouldn’t be support- The newly refurbished Grand Villa Casino spans 290,000 square feet, including 120,000 square feet ed by the market.” of gaming space, which is anchored by a Las Vegas-inspired show bar. A 220-room hotel is also part of the expansion, along with a 35,000-square-foot convention center.
Ambiance, Not Themes
Although the gaming landscape was ruled for years by high-concept themed casinos such as New York New York and other Las Vegas properties including the Camelot- themed Excalibur and Egyptian-styled Luxor, Calvert says recent casino projects have skewed away from that trend. He says casino properties, including the Grand Villa Casino, are being built and remodeled with more of an eye to the texture and feel of a property rather than trying to emulate a castle or pyramid. Calvert says the texture and feel of the Grand Villa is meant to invoke modern Italian villa. “A lot of the architecture reflects that contemporary look,” Calvert says. “This one’s the flagship, so this one got a significant amount of finishing.” At 290,000 square feet for the entire complex, Grand Villa is twice the size of Gateway Casinos’ second-largest property. Contributing to the feel of the Grand Villa is a large amount of exterior glazing to allow more natural light into the build- ing, Calvert says. He cites trends in gam- ing construction that are moving away