Summary Questionnaire Results General points

Questions (Q) and instructions given are in black

Answers (A) are in red

I distributed 10 questionnaires to a sample of my target audience (10 males interested in Hip Hop /Rap, Social class mainly c1/c2-all were students A summary of the answers given are indicted in red Italics 1. Are you:
Male aged 16-18 and interested in Hip Hop/Rap music? (Circle yes/no) A: all (100%) respondents answered yes 2. What Hip/Rap/artist/bands do you currently listen to? A: The main (50 % OR ABOVE) bands/artists given were:

Kendrick Lamar Drake 2pac Jay-Z Big Sean

3. How much would you be willing to pay for a music magazine? (Please circle)

Nothing Less than 1 1-2 2-3 3-4 More than 4

A: The main (50% OR ABOVE) prices chosen were: 1-2 2-3 4. Do you currently buy/read music magazines? A: none of my respondents read music magazines 5. Specify which music magazines(s) you buy and/or read. What do you like about this magazine? A: None responded to question as a result of their answer to question 4 6. Why dont you buy and or read music magazines? (Tick the answers that apply) Why dont you buy and or read music magazines? (Tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive

I dont buy/read any magazines Other reasons (please specify)

A: The main (50% OR ABOVE) reasons chosen were: They dont interest me Theyre too expensive 7. What would encourage you to buy a music magazine? (Please Circle) Free Gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Other (please specify)

A: The main (50% OR ABOVE) reasons chosen were: Free Gifts Competitions Exclusive news and interviews 8. Which of the following magazines do you find the most eyecatching/appealing? (Circle response)

Please give reasons why?

A: The main (50% or above) image chosen was: D because the props used, like the crown, and the cover lines were eye catching. (Image A and image B also quite popular as many liked these artist)

9. What would you like to see on the cover of a music magazine? Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top very strong) or disagree(0 is no feeling at all) Preferred images /photographs for cover of magazine a) b) Several images one main image of key artist/band Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with Hip Hop/Rap 0 1 2 3 4 5

c)

d) e) f)

would you like to see on the front cover and would attract you to a music magazine

A: The majority of my respondents (70%) said they would like to see one main image of a key artist/band on the front cover of the magazine.

10. What contents would you like to see in this Hip Hop/Rap music
magazine? To what extent do you agree or disagree that the following would be good content for this music magazine (3-very strong) (0- no feeling at all) Examples of appropriate content Gig guides General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify) 0 1 2 3

A: Almost all my respondents (90%) said they felt very strongly about having the following content included in the magazine: Gig Guides Fashion Latest News

11. What would you like to see in a double page spread article that would feature in this magazine?

Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(o is bottom score) 0 Interview with a Hip Hop artist/band Article about the Hip Hop scene General article about main Hip Hop developments Musical instruments/props Bright colours Darker colours Other-please specify 1 2 3 4 5

What specific images/ photographs associated with Hip Hop would you like to see on the front cover and would attract you to a music magazine A: The majority of respondents (95%) said that in a double page spread in this magazine they would like to see: Bright colours Interview with a Hip Hop artist/band article about the Hip Hop scene

To conclude, my magazine really needs to be able to attract and appeal to my target audience to begin with as most of my readers do not find music magazines appealing. To do this I will have to include certain features in my magazine like famous artist that are popular with my target audience. Also, maybe one main CU/MCU of my model on the front cover with props that will appeal to my target audience. Content will need to include gig guides, fashion and latest news as these topics are what my audience are most interested in. The double page spread will most likely will have bright colours and an interview with a Hip Hop artist/band article about the Hip Hop scene as these options were quite popular. Price of the magazine will be 1.99