1 1.

Summary Questionnaire Results

(NB. THIS IS JUST AN EXAMPLE ONLY, SO ONLY SOME OF THE QUESTIONS ARE ANSWERED USING FICTIONAL BANDS- YOU MUST ADAPT THIS TO REFLECT YOUR FINDINGS) THEN YOU MUST PROVIDE AN OVERALL SUMMARY/CONCLUSION OF THESE RESULTS General points Questions (Q) and insructions given are in black Answers (A) are in red I distributed 10 questionnaires to a sample of my target audience (10 British males/females interested in indie/rock, Social class mainly c1/c2several all students A summary of the answers given are indicted in red Italics Q 1Are you : Male/female- aged 16-19 and interested in Indie/Rock music? (Circle Yes/No) A :3/10 = males aged 16-19, 7/10 = females aged 16-19
1

Q2. What Rock/indie music/artists/bands do you currently listen to?:

A: The main(50 % OR ABOVE) bands/artists given were:

1.

BLINK 182 FLORENCE AND THE MACHINE YOU ME AT SIX ALL TIME LOW ARTIC MONKEYS
What attracts you to Indie/Rock music? (circle as many that apply to you) The lyrics of the songs 3/10 people The instruments and vocals used 5/10 people The image of the Indie genre 3/10 people The artists/bands 6/10 people Other (specify below) 1/10 people

2. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than 1 1-1.90 2-2.90 7/10 people
2

3-3.90 3/10 people More than 4

3.

Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5.

A: 5 ANSWERED YES THEY REGULARY BUY MUSIC MAGAZINES NO (If No please go on to answer question 6)

4.

Specify which music magazine(s) you buy and /or read. 1/10 READS NME 4/10 READ KERRANG! . What do you like about this magazine? - THE BANDS BEING INTERVIEWED - EXCLUSIVE INFORMATION ON BANDS . 6. Why dont you buy and or read music magazines?(tick the answers that apply) I dont really know much about them They dont interest me 1 PERSON They dont seem to be aimed at people like me Theyre too expensive 1 PERSON I dont buy/read any magazines 2 PEOPLE
3

Other reasons (please specify)

7.

What would encourage you to buy a music magazine? (Please Circle more than one if it applies to you) Free gifts 6 PEOPLE Competitions (win CDs, tickets, etc.) 3 PEOPLE Exclusive news and interviews 4 PEOPLE Dates of oncoming gigs 2 PEOPLE Cheap price 2 PEOPLE other (please specify)

8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

A 2/10 PEOPLE D 3/10 PEOPLE

B 2/10 PEOPLE

C 3/10 PEOPLE

please give reasons Why?

9.

What would you like to see on the cover of a music magazine? Preferred images /photographs for cover of magazine Several images one main image of key artist/band Musical instruments/ props Bright colours Darker colours Other-please specify What specific images/

a ) b ) c ) d ) e ) f)

A: THE MAJORITY OF RESPONDENTS (75%) WANTED THIS

photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine 10. What contents would you like to see in this indie/rock music magazine? Examples of appropriate content Gig guides 80% General info 50% about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify)

11. What would you like to see in a double page spread article that would feature in this magazine: Interview A:100 % with a rock/indie artist/band Article about indie/rock scene General article about main indie rock developments Musical instruments/p rops Bright colours Darker colours A: A FEW PEOPLE Other-please specify SUGGESTED DOING INDEPTH
INTERVIEWS WITH BANDS/ARTISTS ABOUT THEIR HISTORY/PROGRESS IN THE MUSIC INDUSTRY

What specific images/ photographs associated

7

with Indie/Rock would you like to see on the front cover and would attract you to a music magazine

TO CONCLUDE THIS TASK YOU MUST PROVIDE AN OVERALL SUMMARY OF YOUR RESULTS EXAMPLE: OVERALL SUMMARY OF YOUR RESULTS ON THE BASIS OF MY QUESTIONNAIRE I HAVE FOUND THAT MY TARGET AUDIENCE WOULD LIKE:
1.

A MAGAZINE COVER SIMILAR TO THESE TWO COVERS OF KERRANG

THE MAIN BANDS I NEED TO REFER TO ON THE COVER SHOULD BE:

BLINK 182 FLORENCE AND THE MACHINE YOU ME AT SIX ALL TIME LOW ARTIC MONKEYS

3. AUDIENCE WOULD LIKE STYLE OF MAGAZINE TO BE: Exciting with lots of colour and exciting images Lots of variety lots happening on the page Mainly images with chunks of text Dramatic Interviews with the bands Information about upcoming gigs etc

4. IMAGES PREFERRED:

10

Mainly images of the band/stars with a focus on one main band/image

5. COST OF MAGAZINE Audience would pay between 2-2.90 Summary: From my research I have found out that males and females to buy and read Kerrang! Magazine. This is useful for me as I know that if I target my magazine at both males and females it will be a success. I also found that the readers would prefer an image of bands on the front cover with a focus on one main band, this shows that I need to have one main image on my front cover. From my research I can see that the bands I should focus on are blink 182, Florence and the machine, you me at six, all time low and the artic monkeys. I know this because from my research these are the common bands that people are listening to so they would be more likely to purchase the magazine. From my research I also got some information on
10

11

what the readers would like featured in the magazine, to attract the reader the magazine needs to be extremely colourful with lots of exciting images, also the reader would enjoy interviews with bands and information on upcoming gigs.

11