2.2.

Introduction To Balaji Wafers:The company has been engaged in production of delicious

and nourishing food products which have acclaimed warm response of people in Gujarat. It produces wafers and Namkeens and in its unparalleled and latest fully automatic plant and its products has become a byword of taste and trust among the food lovers of high taste.

2.2.2

Brief History Of Balaji Wafers:Most of the growing companies have a modest beginning. The infancy of this company began twenty years ago in 1982 with the efforts of Mr. Mr. Mr. Popatbhais sons, Mr. Meghjibhai, Bhikhubhai,

Chandubhai and Mr. Kanubhai the member of their family. The initial business was started in a canteen of Astron Talkies. Then it acquired a small place with very with limited investment frying was indigenous plant

method. Thereafter, a semiautomatic established with production capacity of 200 kg. Per hour.

Finally, a fully automated plant, the first of its kind in Gujarat, was established to offer excellent food products to food lovers of Gujarat.

The stalwarts behind the success of the company:If there is a will, there is a way. Mr. Bhikhubhai has proved this. His

foresight, firm determination, readiness to accept challenges and power of quick and correct decision have contributed to his leadership qualities. Mr. Chandubhai Virani entered

business at the age of 26 with his innate skill by his effort to extract the best from each worker at all levels, and amiable nature and soon found the pathway to success. His friendly approach has multiplied the zeal of the staff. His he tamed his luck with bubbling dreams and hard work to skill in marketing has added to
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the strength of the company achieve them. He won honour of all members of the staff. Mr. Kanubhai Virani had deep interest in electronics and mechanical field since his childhood. His accuracy, interest and understanding made him unique. He never compromise with quality of products. This is one of the major reasons for the uninterrupted progress of the company. Persistent research is an essential condition for the development of every industry. The company cannot ignore the change in the trends of customers. Mr. Keyur Virani, the son of Mr. Bhikhubhai Virani, (the Chairman of the Company) joined the company in 1999-2000 at the age of 23 after studying instrumentation and control. He brought a remarkable change during last two years in the concept of packing, quality control management and machinery. He developed contacts with multinational companies and ensured membership of the company in world level Snack Food Association, Virginia, U.S.A.

2.2.3

Best Quality, Affordable Price:It is the policy of the company to accept nothing less than

perfect. Besides, the company is determined to offer its products in attractive and weather-resistant packing at affordable prices to all classes of people in Gujarat. It is an encouraging fact that the share of the company in the Brand Loyalty has remained around 70% to 80% in Gujarat. The stalwarts behind the success story of the
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Company are Mr. Bhikhubhai Virani (Chairman), Mr. Chandubhai Virani (Managing Director) and Mr. Kanubhai Virani (Technical Director), who have also devised an ideal distribution channel to ensure the supply of fresh products in any corner of Gujarat within 48 hours. Effective distribution is as important as efficient production for the growth of the company.

2.2.4

Scaling High with Customer Satisfaction

In the past two decades of life, the Virani family has woven

most of its personal activities, aspiration and dreams with the fabric of the company. These sacrifices have enabled the company to carve its name in the industrial history of Gujarat as a unit with the most sophisticated and the latest plant.

2.2.5

Achievements Of The Balaji Wafers:The companys food products like potato wafers, banana

wafers and other salty products are prepared in its fully automatic plant with bacteria free and stringent hygienic standards. The use of computer systems ensures uniform quality and obviates the necessity for touch of human hands. The production environment makes it possible to make the product less oily and more nutritive.

2.2.6

Towards Better Future:In order to meet the increasing demand of the products, the company has planned to install a sophisticated and ultra modern computerized plant with production capacity of 1000-1200 kg. per

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hour on a Land measuring 25000 to 30000 meters in the neighborhood of Rajkot.

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