The Humane Society of the United States: News Clips Survey

1. How often do you read the news clips?

Response Percent Daily Two or three times a week About once a week Rarely Never 12.6% 19.2% 22.2% 30.5% 15.6% answered question skipped question Response Count 21 32 37 51 26 167 0

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2. If you rarely or never read the news clips, please explain.

Response Percent They are not necessary for my work They are not a valuable use of my time I use Google Alerts or other tools to monitor press clips. Someone else in the department goes through them for me N/A Response Count

23.1%

31

21.6%

29

33.6%

45

3.7%

39.6% Other (please specify)

53

25

answered question skipped question

134 33

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3. In which ways are the news clips most valuable to you?

Response Percent They help me stay informed on the activities of The Humane Society of the United States They help me measure the success of my work or my departments work They quantify the success of The HSUS They help me monitor the accuracy of reporting on my department's issues or on The HSUS in general The news clips are not valuable to me 17.9% 27 11.3% 17 58.9% 89 Response Count

21.2%

32

25.8%

39

Other (please specify)

10

answered question skipped question

151 16

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4. What about the news clips do you dislike?

Response Percent They take too long to read through They do not cover news stories relating to my department's work The clips do not provide me with any new information There is nothing I dislike 36.2% Response Count 51

15.6%

22

12.1%

17

49.6% Other (please specify)

70

20

answered question skipped question

141 26

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5. What changes would make the news clips more useful to you?
Response Percent Having the clips delivered more frequently Having the clips delivered less frequently Having the clips organized by issue Having more metrics on the outlet the news clip comes from Having a short summary of the article, instead of the entire article Regardless of how the news clips are improved, I still will not read them. Other (please specify) 10.7% 17 Response Count

1.9%

22.0%

35

64.8%

103

14.5%

23

26.4%

42

25

answered question skipped question

159 8

6. In addition to The HSUS traditional news clips, would you be interested in receiving TV news clips?
Response Percent Yes No 60.1% 39.9% answered question skipped question Response Count 95 63 158 9

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7. How many news clips do you think is an appropriate amount per email?
Response Percent No more than five Five to ten clips Ten to fifteen clips Fifteen or more clips However many news stories appear in the news that day 20.5% 19.9% 6.2% 0.7% Response Count 30 29 9 1

52.7%

77

Other (please specify)

15

answered question skipped question

146 21

8. Please write any other comments or concerns you have in regards to news clips.
Response Count 41 answered question skipped question 41 126

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