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BCBG - Fact Sheet
BCBG - Fact Sheet
BCBG - Fact Sheet
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Fact Sheet BCBGMAXAZRIA GROUP is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywoods top celebrities and a strong worldwide presence, this fashion powerhouse has evolved into one of the hottest names in the fashion industry today.
Our Mission
BCBGMAXAZRIA is a vision of global style and attitude. We are a company, an aesthetic and the realization of a dream. We know that the one thing that makes a woman look and feel her best is confidence. In our clothes, every woman feels like she can conquer the worldin style.
Our Vision
BCBGMAXAZRIA GROUP designs clothes to help todays woman dress for the life shes always imagined.
Distinctive Culture
The company is a dynamic community of inspired individuals who love luxury, live for good taste and approach everything with a sense of humor.
Product Focus
BCBGMAXAZRIA GROUP focuses on the fit, construction and fabrication of everything that is made, ensuring that each piece represents the luxury, vision and design integrity that is brought to every garment.
Family Business
BCBGMAXAZRIA GROUP is spearheaded by the Azria family with Max Azria as founder, CEO, chairman and head designer, his wife Lubov Azria as Chief Creative Officer, and his daughter Joyce Azria as Creative Director for BCBGeneration.
Strategic Placements
BCBGMAXAZRIA GROUP works with stylists, studios and partners with other companies to place merchandise throughout different channels (Television, Movies, Hotel Windows, Festivals, Gift Bags).
Premiere Relations
BCBGMAXAZRIA GROUP works with celebrity stylists and representatives to wear products. The brands dedicated A-list following contributes a substantial amount of publicity to BCBGMAXAZRIA, with stars like Alicia Keys, Halle Berry, Fergie, Carrie Underwood, Rachel Bilson and more regularly wearing the brand to events as well as in everyday lifeprecisely as the collection is designed.
Stylized Features
BCBGMAXAZRIA GROUP works with writers and editors to write about the brand and product. The brand frequently appears in magazines such as Vogue, BAZAAR, Lucky, Flare, Interview, W, Cosmopolitan, InStyle, Womens Health, Marie Claire and Allure.