Ellis OCallaghan

Summary of Questionnaire Results General points Questions (Q) and insructions given are in black Answers (A) are in red

I distributed 10 questionnaires to a sample of my target audience (5 British males & 5 British females interested in indie/rock) A summary of the answers given are indicted in red Italics Q 1Are you : Male- aged 16-19 and interested in Indie/Rock music? (Circle Yes/No) A : Yes (50%) No (50%) Q2. What Rock/indie music/artists/bands do you currently listen to?:

A: The main(50 % OR ABOVE) bands/artists given were: A Day To Remember Enter Shikari While She Sleeps Foo Fighters
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1. What attracts you to Indie/Rock music? The lyrics of the songs The instruments and vocals used The image of the rock genre The artists/bands Other (specify below)

100% 100% 70% 90%

2. How much would you be willing to pay for a music magazine? (Please circle) Nothing 0% Less than 1 10% 1-2 20% 2-3 70% 3-4 0% More than 4 0% 3. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5. A: 60% of my respondants already read music magazines NO (If No please go on to answer question 6) 40% of my respondants do not read music magazines

4. Specify which music magazine(s) you buy and /or read. 100% of those who do read music magazines read Kerrang! magazine
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What do you like about this magazine?

Most respondants answered that Kerrang! Appeals to them as it features their kind of music 6. Why dont you buy and or read music magazines?(tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify) Of those 40% who do not buy music magazines, 25% do not buy any magazines, 50% agree they are too expensive and 50% say they do not interest them.

7. What would encourage you to buy a music magazine? (Please Circle) Free gifts 100% Competitions (win CDs, tickets, etc.) 100% (depending on the competition) Exclusive news and interviews 70% Dates of oncoming gigs 100% Cheap price 70% other (please specify)

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8. Which of the following magazines do you find the most eyecatching/appealing? (circle response)

70%

D 30%

please give reasons Why? The respondents mostly chose Kerrang! As it has Foo Fighters on the front. The other 30% chose NME as it had Gerard Way and Arctic Monkeys on the front. 9. What would you like to see on the cover of a music magazine? Preferred images /photographs for cover of magazine Several images one main image of key artist/band Musical instruments/prop s Bright colours

a) b) c)

A: ALL THE RESPONDENTS WANTED THIS

d)

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e) f)

Darker colours Other-please specify What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine

10. What contents would you like to see in this indie/rock music magazine? Examples of appropriate content Gig guides General info about the music scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify) 100% 70%

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11. What would you like to see in a double page spread article that would feature in this magazine:

Interview with a rock/indie artist/band Article about indie/rock scene General article about main indie rock developments Musical instruments/props Bright colours Darker colours Other-please specify What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine

A:100 %

A: INDEPTH INTERVIEWS WITH BANDS/ARTISTS ABOUT THEIR HISTORY/PROGRESS IN THE MUSIC INDUSTRY

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OVERALL SUMMARY OF RESULTS On the basis of my questionnaire, the magazine I would mostly like to emulate is: 1. A MAGAZINE COVER SIMILAR TO KERRANG

THE MAIN BANDS I NEED TO REFER TO ON THE COVER SHOULD BE:

A Day To Remember Enter Shikari While She Sleeps Foo Fighters

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3. AUDIENCE WOULD LIKE STYLE OF MAGAZINE TO BE: A main image of a band on the cover Lots of variety lots happening on the page Mainly images with chunks of text Informative

4. IMAGES PREFERRED: Mainly images of the band/stars and musical props /instruments 5. COST OF MAGAZINE Audience would pay between 2-3.00 6. INCENTIVES Audience said they would like the magazine to contain free gifts and competitions.