Dawn Madeline Quinn

Email: dawnmquinn@gmail.com Website: dawnmquinn.com Twitter: @yellowdresses, @veganmoxie

DIGITAL COMMUNICATIONS PROFESSIONAL

EXPERIENCE zulily, Seattle, Wash. June 2012-present Email Marketing/Product Copywriter + Twitter Coordinator Produce creative and engaging product copy and content for over 6 million readers in a high-production startup environment daily, mastering the zulily voice Write content for zulily's daily email, reaching up to 8.6 million members and driving 80% of site traffic for an international flash sale site geared toward moms Manage own workload and deadlines Work with merchant teams to accurately and effectively communicate product information, facilitating research when necessary Maintain product pages, making adjustments and corrections as needed, quickly and efficiently Compose and contribute tweets for the @zulily Twitter account, which has over 18,000 followers veganmoxie.com March 2011-present Blogger/Creator Created Vegan Moxie to document 20-somethings journey in a rich and healthful life Highlight how to eat and live well on a vegan, sustainable, organic diet/lifestyle in Seattle, WA Represented the blog at Food Camp(253) conference on the topic of vegan food/lifestyle in Tacoma, WA, (April 2011) and on the intersections of blogging and journalism for the The Accidental Journalist panel at the inaugural Vida Vegan Bloggers Conference in Portland Ore., (Aug. 2011) Presenting on the topic of next-level social media at the Vida Vegan Con Tech Seminar Series on November 3, 2012 in Seattle, WA and at Vida Vegan Con in May 2013 in Portland, OR Implemented and manage online community of subscribers, Twitter and Facebook followers; administer ongoing SEO improvements Wrote a post everyday for the month of October as a part of Vegan Month of Food, (Vegan MoFo) 2011 January 2011-present Freelance Social Media Consultant Help non-profit organizations, government agencies, businesses and more grow online communities and social media platforms, generate compelling content and facilitate successful engagement strategies with their users. Past clients include: the Tacoma Food Co-Op and the Tacoma Arts Commission Available and always seeking new social media consulting projects and collaborations January 2011-present Freelance Writer/Journalist/Web Producer Past freelance work includes contributions to www.KOMONews.com, the South Sound User's Guide and Lakewood Patch Available for freelance writing, blogging and editing projects in the areas of arts & entertainment, culture, social media, feminism, writing and vegan food/lifestyle The Greater Tacoma Community Foundation, Tacoma, Wash. February 2011-March 2012 Development/Communications Assistant Collaborated with development and marketing directors in the creation, editing and distribution of yearly campaign materials, articles, press releases, profiles, blog posts, and copy for e-newsletters and promotional information about the Foundation and its events including the sold out Be the Spark event with Archbishop Desmond Tutu, (May 2011) which drew 15,000 visitors to Tacoma

Communicated fund policies with donors, prospective donors, professional advisors, volunteers and board of directors Administered fund development, database management, customer service, website, communications and event planning support

Tacoma Weekly, Tacoma, Wash. September 2008-January 2011 Arts & Entertainment Editor/Staff Writer Generated and edited more than 500 news articles; identified compelling story ideas under tight deadlines Built relationships with key figures in the community Cultivated, motivated and supervised staff writers, freelance writers and photographers to peak performance Developed the concept of daily group blog for newspapers website, nearly doubling weekday web traffic according to Google Analytics Helped launch and maintain newspapers social media presence on Facebook, Twitter Contributed accurate, time-sensitive information to daily group blog Worked to complete several long-term research projects for 47,000 circulation readership EDUCATION Master of Communication in Digital Media (MCDM), University of Washington, Seattle, WA, 2012-2014 (expected) Bachelor of Arts in English Writing, Loyola Marymount University, LA, CA, 2006 SKILLS Digital and social media Effective communication (digital and traditional), writing, and editing HTML, CSS and content management systems WordPress, Blogger, Tumblr and other blogging platforms Google Analytics and other social media monitoring tools AP Style Microsoft Office Suite Digital photography and Adobe Photoshop Mac and PC operating systems AWARDS Winner, first place, best blog for the Tacoma Weeklys Daily Mash-Up and second place, best business story for the article Cheers to 1022 South, printed in the Tacoma Weekly, (Washington Newspaper Publishers Association, 2011) Award recipient, Hispanic Scholarship Fund College Scholarship 2004 Deans List, Loyola Marymount University 2003-2004

PROFESSIONAL AFFILIATIONS Current: Member, Society of Professional Journalists 2010-current Member, Greater Seattle Area Alumnae chapter of Delta Zeta Sorority April 2012-current Past: Member, Board of Directors, Tacoma Food Co-op September 2011-October 2012 Member, Board of Directors, Social Media Club Tacoma September 2011-June 2012 Commissioner, Tacoma Arts Commission January 2012-June 2012