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    The document discusses the history and future of social networking. It traces the evolution of social networking from early bulletin board systems and services like CompuServe and AOL in the 1970s-1990s to modern platforms like Facebook, YouTube, and LinkedIn. Facebook is highlighted as the dominant social network today, growing rapidly since its founding in 2004 to become a publicly traded company. The future of social networking is predicted to include more integrated online shopping and dating sites, as well as improved voice and video capabilities.

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    The document discusses the history and future of social networking. It traces the evolution of social networking from early bulletin board systems and services like CompuServe and AOL in the 1970s-1990s to modern platforms like Facebook, YouTube, and LinkedIn. Facebook is highlighted as the dominant social network today, growing rapidly since its founding in 2004 to become a publicly traded company. The future of social networking is predicted to include more integrated online shopping and dating sites, as well as improved voice and video capabilities.

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    22 views20 pages

    Generation Y: The Era of Social Networking: Robert Kus Davenport University

    Uploaded by

    Robert Kus
    The document discusses the history and future of social networking. It traces the evolution of social networking from early bulletin board systems and services like CompuServe and AOL in the 1970s-1990s to modern platforms like Facebook, YouTube, and LinkedIn. Facebook is highlighted as the dominant social network today, growing rapidly since its founding in 2004 to become a publicly traded company. The future of social networking is predicted to include more integrated online shopping and dating sites, as well as improved voice and video capabilities.

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    of 20

    12/12/2012

    Generation Y : The Era of Social Networking


    Robert Kus Davenport University

    Robert Kus

    12/12/2012

    Introduction
    Social networking web services
    Have been around since the 1970s. Each (or had) their unique uses. Are used by schools, businesses, and the average computer user. Will continue to grow in the future.

    Facebook
    MEGA social network
    Robert Kus

    12/12/2012

    The history of social networking

    Robert Kus

    12/12/2012

    Bulletin

    Board System (BBS)

    Began in the late 1970s. Users could download files and communicate with one another. Was used for Internet piracy. Paved the way for online services like iTunes and cloud computing.

    Robert Kus

    12/12/2012

    CompuServe

    Started around the same time as BBS


    Available

    to the public in the 1980s

    First internet service to allow users to email each other.


    Robert Kus

    12/12/2012

    America

    (AOL)

    Online

    Created in the early 1990s First to have online communities


    Groups Members

    profiles

    with

    Robert Kus

    12/12/2012

    Mid-1990s Social Networking


    Classmates.com
    Allowed

    SixDegrees.com
    Allowed

    former classmates to interact online with each other. Still used by many today.

    users to create profiles, groups, and to chat.

    Similar to Facebook.

    Folded

    in 2000.
    Robert Kus

    12/12/2012

    Social networking today

    Robert Kus

    12/12/2012

    MySpace

    Created in 2003 Social Networking presented in a new, hip way.


    Used

    music, music videos, and a pop culture environment.

    Robert Kus

    10

    12/12/2012

    Linkedin

    Founded in 2003. An online resume network. Used by professionals and businesses.


    Robert Kus

    11

    12/12/2012

    YouTube

    Started in 2006. Allows people and companies to post videos online. Can present ideas, entertainment, and advertisements.

    Robert Kus

    12

    12/12/2012

    Skype

    Allows users to literally speak with other users. Uses VoIP (Voice over Internet Protocol)
    Done

    by phone, TV, computer, or video game console


    Robert Kus

    13

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    Facebook: a global force

    Robert Kus

    14

    12/12/2012

    Founders

    Mark Zuckerberg

    Eduardo Saverin

    Dustin Moskovitz

    Chris Hughes

    Robert Kus

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    Founded

    in 2004. Includes user profiles, groups, and other features from previous social sites, as well as
    Games News Announcements Timelines

    Grew

    due to financial backing, ambition, timing, ads, etc.

    Robert Kus

    16

    12/12/2012

    2012: Facebook enters Wall Street


    Stocks

    initially overvalued; fell rapidly due to


    Poor transition to mobile phones. Cloudy business model.

    Given

    top rating by seven of fifteen analysts


    Included JP Morgan, Goldman Sachs, and Morgan Stanley.
    Robert Kus

    17

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    The future of social networking

    Robert Kus

    18

    12/12/2012

    Improvements

    Social network shopping websites

    Improved methods of marketing products online. Improved structures of websites to serve customers.
    May use Skype and online entertainment services.

    Online dating

    VoIP could become the primary input device for computers.


    Robert Kus

    19

    12/12/2012

    Conclusion
    Facebook is the king of the mountain
    Is part of the New York Stock Exchange

    Social networking has a very rich history.

    Going strong today with websites like Facebook, YouTube, LinkedIn, etc.

    Will continue to integrate into our social lives for years to come.

    Robert Kus

    12/12/2012

    The End
    20 Robert Kus

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