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2013 Media Kit

About Brewbound.com
Brewbound provides daily coverage of the craft beer industry. Brewbounds core readers are craft brewers with brands sold on- and opremise, beer distributors and industry suppliers. Brewbound delivers daily content via www.brewbound.com and the Brewbound email Newsletter. Content includes: new product launches, analysis of industry trends, video interviews with industry leaders, expert beer reviews and exclusive content from craft beer events. Brewbound convenes industry leaders twice a year for the Brewbound Craft Beer Session. Providing brewers with a detailed look at the business side of craft beer, our 2013 Sessions will take place in Boston in the second quarter and in California in the fourth quarter. Brewbound is published by BevNET, the leading b2b publisher exclusively serving the beverage space.

Brewbound.com Monthly Trafc (July1 Nov. 30, 2012*)

Page Views: 45,000+ Unique Visitors: 18,000+

Brewbound Email Newsletter (as of Dec. 2012)

5,614 Readers 25% Open Rate Daily (M-F) Reaching over 750 unique breweries
4,611

Brewbound Advantage
Focused b2b news for craft brewers Diverse digital advertising options Access to 9,500+ twitter/facebook/google+ fans
1,667

3,276

*Source: Google Analytics

2013 Media Kit

Brewbound 2013 Display Advertising

Banners
The graphic illustrates the banner positions available on Brewbound. The 970x90 and 300x600 positions are runof-site (meaning they appear on all pages of the site). Our banners are sold on a CPM (cost per thousand impressions) basis. Simply put, you order how many times you want your banner ad to appear during a given time frame. Keeping in mind that Brewbound receives over 45,000 page views per month, you can order as many of those impressions as you would like.

970x90

Banner Pricing Example

For example, if you wanted to buy 30,000 impressions in the 970x90 banner you would simply take the number of thousand impressions you are buying (30) and multiply it by the $75 rate. The price would be $2,250. Those 30,000 impressions can then be delivered over the time period of your choosing (10 days, 1 month, 1 season, etc). Site take-over advertising (where you are the only advertiser in the 970x90 and 300x600 spots for an entire day) is available at a rate of $400 per day.

300x600

Video
Video advertising is oered in 15 and 30 second pre-roll spots which play at the beginning of Brewbound exclusive videos. Video advertising is $900 per month and space is limited to five advertisements to be in rotation at any given time.

Ad Unit Leaderboard Half Page

Size 970x90 300x600

Price $CPM $75 $95

Rates provided are NET CPM rates (cost per thousand impressions)

Event Coverage Sponsorship

Brewbound covers the major national craft beer events, including Craft Brewers Conference, SAVOR, Great American Beer Fest, and the annual conference of NBWA. By sponsoring Brewbounds coverage, your company can intensify its marketing reach prior to, during and immediately following these key events. Sponsorship elements include logo placement in articles, press releases, banner advertising, video advertising and key pre- and post-show issues of our email newsletter.

Banner Specications
Acceptable file types for banners include: GIF, JPG and Flash (animations may run for no longer than 15 seconds), with file sizes of up to 50kb (initial download). Brewbound can recommend graphic designers for the creation of banner advertisements.

2013 Media Kit

Brewbound 2013 Newsletter and Email Advertising

Newsletter
The Brewbound Newsletter is sent daily, Monday through Friday, to over 5,000 industry readers. Readers include craft brewers, beer distributors, suppliers and retailers. Over 750 unique craft breweries are represented among the newsletters circulation. Advertisers can exclusively sponsor the newsletter for $999 per week. As seen in the graphic below, sponsors advertising appears in the following positions: 728x90 leaderboard banner, a text ad and a 728x90 banner across the bottom. Acceptable file formats for graphics are JPEG and GIF. The text ad can contain up to 100 words and 2 linked elements. Brewbound Daily Newsletter

E-blasts
Advertisers can send their own content to the Brewbound newsletter list via our Industry Spotlight series. These emails contain only your content (no length limits or restrictions). These e-blasts are $999 per send and go to over 5,600 readers. Brewbound Spotlight

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TEXT

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* Text ads of 100 words or fewer including up to 2 links are available for this position.

Mobile Advertising
Presently, nearly 22% of visits to Brewbound.com came from people using mobile devices (smart phones, tablet computers, etc). Accordingly, Brewbound.com is now available in a mobile-friendly format that enables easy reading and fast browsing. The banner size for this space is 320x50 pixels. Like any banner ad, the mobile ad is clickable. Accepted formats are GIF and JPG. Brewbound.com mobile currently receives approximately 10,000 page views per month. The ad unit enjoys its position as the only such ad on the mobile page. It will also be in front of the core industry professionals that make up Brewbound.coms mobile viewers. Exlusive sponsorship of Brewbound mobile is available on a monthly basis. Email sales@bevnet.com for more info.

Ad Unit Mobile

Size 320x50

Price $CPM $65

Rates provided are NET CPM rates (cost per thousand impressions)

2013 Media Kit

Video Advertising
A key component of Brewbounds coverage are industry videos. Often featuring industry leading craft brewers, videos are an excellent place to deliver your a dvertising message. Pre-roll video spots are available on a monthly basis for $900 per month. Email sales@bevnet.com for details.

2013 Media Kit

Brewbound Session
Twice each year, Brewbound hosts a one-day conference event called The Brewbound Session. The Sessions are designed to educate craft brewers on the business-side of craft beer (branding, marketing, distribution, finance, strategy, etc). The 2013 Sessions will be held Boston, Massachusetts (second quarter date to be announced) and Southern California (fourth quarter date to be announced). The 2013 Sessions are each expected to attract upwards of 150 attendees representing over 50 craft breweries. Entering its second full year as an industry conference, the Sessions already have the reputation for hosting industry-leaders. 2012 speakers included the following: Kim Jordan (New Belgium Brewing) Greg Koch (Stone Brewing Co.) Steve Hindy (Brooklyn Brewery) Dale Katechis (Oskar Blues) Tony Magee (Lagunitas Brewing Co.)

Sponsorship Options
More than just an educational forum, the Sessions are also designed to facilitate networking among and between craft brewers and allied industry members. Recent event sponsors include: GEA Brewery Insurance O-I Reyes Holdings KeyKeg Verallia Keg Credit Cargill Malt

Exhibit space and sponsorships are available for the 2013 Sessions. For updates and pricing on the 2013 Brewbound Sessions, please contact sales@bevnet.com and sign-up for the Brewbound Daily Newsletter.

2013 Media Kit