129 F Street Petaluma, CA 94952 707.694.5351 jaimeywb@gmail.com @jaimeywb facebook.com/jaimey.walking.

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QUALIFICATIONS Creative, collaborative, and data-driven marketing professional with advanced skills and extensive experience in B2C and B2B marketing, brand and design development, event management, community evangelism, and training and development. I am currently leading successful marketing strategies for a renowned integrated media company in the technology sector, and previously managed marketing and retail training efforts for a leading specialty retailer. EMPLOYMENT 2008-Present Marketing Manager, OReilly Media, Inc. Develop and manage strategic and tactical marketing campaigns for OReilly Medias technology conferences, online events, products, and services. Responsible for generating 25% of OReilly Conferences gross revenues in 2011. Have increased attendance and revenue for OReillys Velocity Conference by an average of 121% in 2012 and have contributed to product revenue increases of 125%, vs 2011. Responsibilities include: Creating and implementing strategic and tactical marketing and conversion plans for OReilly events and integrated media products in-person conferences, webcasts and online conferences, print and digital publishing products, and research reports. Develop content calendar and source talent for webcasts, online training events, and learning paths. Market analysis and surveys, competitive research, audience development, and identification of new industry verticals. Develop and manage budget strategy for each assigned event and product area, tracking ROI and margin of all marketing campaigns. Provide written concept, design oversight, SEO/SEM strategy, and A/B testing strategy for OReilly event and product web sites; source and manage freelance professionals as needed. Manage of email marketing campaigns for OReilly events and products including list development, content creation, A/B testing and analysis, and oversight of freelance writers and production as needed. Develop and implement targeted advertising campaigns, from concept to execution. Analyze engagement, conversion, and ROI. Develop and manage social marketing and audience development strategy, and act as community manager for a variety of audiences. Ongoing research and adoption of emerging social media tools and best practices. Oversee design and production of all marketing materials digital and print for assigned events and product areas. Includes hiring and oversight of freelancers as needed. Develop relationships with key industry influencers and new talent, to gain their involvement in events, brand evangelism, and product development. Collaborate with conference program chairs, outside community group leaders, sales managers, public relations team, and other OReilly departments on integrated marketing strategies. Develop and present marketing plans and data-driven campaign updates to company leadership. Serve as the primary point of leadership onsite at OReilly conferences, including marketing activities, attendee experience and engagement, customer service and logistics. Investigate, evaluate, and recommend new tools and best practices for event marketing and community engagement; research and report on industry trends and developments.

Jaimey Walking Bear

1999-2008, Illuminations 2006-2008 Online Marketing / Web Production Manager Oversight of communication standards, market analysis, brand and audience development Oversight of online design standards and direct responsibility for all creative production Development of seasonal and promotional marketing strategies 2004-2006 Training Manager Led development, creative design, and implementation of all training initiatives for a retail organization of 500+ associates including a comprehensive sales training program, store manager training program, and store team meeting agendas. Instrumental in organizing and facilitating two national manager conferences in 2004 and 2005 Production of training videos to support new product launches. Responsible for scripting, directing, filming, editing, and distributing all digital video media. 2001-2004 Marketing Manager, 1999-2001 Training Specialist Development and implementation of retail marketing strategies, including customer loyalty programs, point of sale signage, direct mail and email campaigns. Management of public relations initiatives and development of promotional collateral, working with directly with PR representatives from national media outlets. Development and distribution of product information, policies and procedures collateral resources Created and implemented New Hire training program PREVIOUS WORK EXPERIENCE 1991-1999 Associate, Store Manager, Round Table Pizza EDUCATION 2002-03 Pursued M.A. Philosophy and Religion, Naropa University Oakland 1999 B.A. Environmental Education, Sonoma State University 1994 A.A. Media Studies, Santa Rosa Junior College COMMUNITY INVOLVEMENT Board member, Petaluma Music Festival, 2008-Present Founding Member, Secretary, Petaluma Grange #851, 2010-Present Advisor, Founding Board Member, Friends of the Petaluma River, 2008-Present Marketing and Communications Advisor, Daily Acts, 2009-Present Vice Chair, City of Petaluma Technology Advisory Committee, 2009-2012 Candidate, Petaluma City Schools Board of Trustees, 2010 Election Past President, Petaluma High School Music Boosters, 2006-2008 RELEVANT SKILLS Excellent written and verbal communication, project management, and team development skills Strong, practical knowledge of analytics (Google Analytics, Omniture) and CRM (Salesforce) tools Email marketing clients: iPost, Responsys, Constant Contact, Mailchimp, Vertical Response Live event platforms: Livestream, ON24, Adobe Connect Exceptional understanding and use of current marketing practices, social media tools (Twitter, Facebook, Google+, LinkedIn, Pinterest, etc.) and knowledge of emerging tools Microsoft Office (Word, Excel, Powerpoint) and Apple office (Pages, Numbers, Keynote) products Excellent web development skills - HTML, CSS, open source CMS (Joomla, WordPress) Adobe Creative Suite (Fireworks, Dreamweaver, Photoshop, Illustrator, InDesign, Acrobat) REFERENCES References available on request