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DASHMAN COMPANY Characters involved:

The Dashman Company : An US based company which manufactures equipments for armed forces. Mr.Manson : The companys president. Mr.Post: Newly appointed Vice president in charge of purchasing. Mr.Larson : Assistant of Mr.Post, long term(put in appropriate term) employee of the company.

Problem Statement : 1) The sudden decision to centralise the companys purchasing procedure: Mr.Post decided to centralise the purchasing procedure of the company , which was a total change from the plants usual purchasing routine. i.e the employees were asked to work out of their current comfort zone . They also viewed it as a restriction put on the freedom a plant had been enjoying in purchasing raw materials for its use. 2) Short time span : The new process was implemented just three weeks before the peek purchasing time, which is not a sufficient time for the new process to sink in peoples mind to be followed. 3) Mr.Post did not have a personal meet with the purchasing executives, also the position being newly tailored for him which reduced seriousness with which the executives would have viewed the decisions taken by him.

Recommendations: As suggested by Kurt Lewin, in an organization any change should be implemented through three stages. They are, 1. UNFREEZE 2. CHANGE 3. RE FREEZ UNFREEZE : This is the stage in which analysis about the change must be done which will help the employees to recognize the necessity for the change to be implemented. Mr.Post post could have arranged an unfreeze meet with the purchasing executives of all the plant, In which he should have introduced the change to the executives personally and weighed its importance to them. This would have made the executives to understand the importance of the change and would have earned a better co-operation from them.

CHANGE : This is the transition period from the old to new methods. The employees must be provided sufficient time to get accustomed themselves to the new procedure which was not given in the dashman companys case. When there is no sufficient time, the central body must have ensured constant motivation through remainders to bring the executives in line with the new procedures. REFREEZING : This stage involves reinforcing the change and ensuring that the desired change is accepted
and maintained into the future. Without this people tend to go back to doing what they are used to doing.

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