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Cricket World Cup dominates Indian Social Media discussions as brands compete to win a greater share of Social Media buzz
By: Farshad Family, Managing Director- Media, Nielsen
Pepsi tops the brand charts mid way through the tournament; a host of official sponsors and advertisers enter the social media conversation Ireland jumps up the ranks and Bangladesh bests South Africa and Sri Lanka; Dhoni stays behind Ponting and Afridi amongst social media users even as Sachin continues to reign
Indias most prominent brands jumped on the social media bandwagon more aggressively than ever before during the Cricket World Cup 2011, according to a report on social media marketing and buzz by NM Incite, a Nielsen McKinsey company. The study looked at the social media universe in totality including blogs, discussion boards, forums, YouTube and Twitter in addition to the brands Facebook pages, gathering intelligence across platforms to listen to what consumers are talking about. Brand Pepsi leads the list of brands that are dominating the social media sphere mid-way through the tournament and is followed by Nokia, LG, Vodafone, Sony and Coca Cola respectively. Though the Soccer World Cup was a tentative start as far as brands leveraging social media went last year, this years Cricket World Cup has seen the emergence of savvy marketers aggressively driving their association with the event through social media.
Copyright c 2011 The Nielsen Company. All rights reserved. Nielsen and Nielsen logo are trademarks or registered trademarks of The Nielsen Company.
emerged as the preferred destination of live match scores typically, this means that it will act as a trigger for tuning into the match itself, making a difference to how consumers interact with brands on traditional media like television or other websites broadcasting the matches.
*Ofcial ICC World Cup Partner. (The study included ofcial sponsors, their leading competitors and the largest advertisers by volume on the Cricket World Cup during the period of the study). Source: NM Incite, a Nielsen McKinsey Company CGM Type: Global sources including Twitter, blogs, forums (including Facebook pages) Time Period: Feb 18 Mar 11, 2011
Copyright c 2011 The Nielsen Company. All rights reserved. Nielsen and Nielsen logo are trademarks or registered trademarks of The Nielsen Company.
Source: NM Incite, a Nielsen McKinsey Company CGM Type: Global sources including Twitter, blogs, forums (including Facebook pages) Time Period: Feb 18- Mar 11, 2011
Source: NM Incite, a Nielsen McKinsey Company CGM Type: Global sources including Twitter, blogs, forums (including Facebook pages) Time Period: Feb 18 Mar 11, 2011
About NM Incite
NM Incite, a Nielsen McKinsey Company, builds upon the industry-leading social media and online brand metrics, consumer insights and real-time market intelligence of Nielsen BuzzMetrics and the capability building, proprietary knowledge and expertise in areas of marketing & sales, organization and service operations of McKinsey to help businesses harness the full potential of social media intelligence. NM Incite currently operates in 24 countries with headquarters in New York. For more information, please visit www.nmincite.com or Twitter: @nmincite
Copyright c 2011 The Nielsen Company. All rights reserved. Nielsen and Nielsen logo are trademarks or registered trademarks of The Nielsen Company.