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CONFIDENTIAL

TO: John Catsimatidis, Rob Ryan, Jeniffer Saul, Joe Savino, Craig Eaton, John Friscia,
Phil Ragusa

FROM: John McLaughlin, CEO/Partner


McLaughlin & Associates

RE: New York City Mayoral Ballot Analysis

DATE: February 2, 2009

The recent NY1 Baruch College poll of January 25 shows that the Mayoral contest is surprisingly close, but would
have been even more dramatic had it been more correct as a 3 way ballot with a Republican candidate listed
rather than merely the ballot of Mayor Bloomberg as an Independent vs. the respective Democratic opponents.
The results of a ballot with a Democratic candidate, a Republican candidate and the Mayor as an Independent
would have been significantly different with the Democrats even closer, or maybe ahead. The votes would have
been more dispersed and there may have been an even higher undecided. However, it would have been more
reflective of the accurate transition where voters may be moving in a very fluid race.

As we saw in the NY1 results Mayor Bloomberg led Bill Thompson 45% to 32% and was leading Anthony Weiner
by a mere 8 points 43% to 35%. Naturally any incumbent has to be concerned when they cannot achieve 50% of
the vote in a two way race. The majority are not committed to the incumbent and the campaign has yet to begin. It
has to be especially distressing to the incumbent when his seemingly higher approval ratings do not win majority
support on the ballot. So the 64% job approval rating is very soft and does not translate to majority ballot support
against supposedly less popular challengers.

The most interesting question has to be the design of the ballot questionnaire that cites Mayor Bloomberg as an
Independent and omits any consideration of the Republican line. We just can't believe the Republican Party would
leave their line blank. As the media is reporting right now the Republican Party is unlikely to give their line to
Mayor Bloomberg. Instead they appear likely to run their own candidate. If Mayor Bloomberg does not receive
majority support now, it would be clearly lower in a three way contest.

Term limits appear to be a significant issue with the majority of votes disapproving of the change in the law to
allow the Mayor and Council members to run again 57% to 37% and almost half the voters 46% think less of the
Mayor for this change.

However, other results in the poll also sound like trends we discovered in our poll last year for John Catsimatidis.
Although John at this time is yet to be well known to the voters, John Catsimatidis fits the profile of the candidate
that they are looking for as someone who is a strong leader, understands economics and cares about people.

As we saw in our poll last year, when asked about who can best deal with the practical economic issues of
increasing rents, mass transit fare hikes and utility rate hikes, the voters preferred a successful business leader
47% to 32% over an experienced career politician. These trends appear to have gotten even stronger with rising
concerns about the economy.

The final conclusion has to be that this Mayoral campaign is a lot more volatile than it appears and that a more
correct multi-candidate ballot is more likely and more predictive of reality.

919 Prince Street * Alexandria, Virginia 22314 * Phone: 703-518-4445 * FAX: 703-518-4447
566 South Route 303 * Blauvelt, NY 10913 * Phone: 845-365-2000 * FAX: 845-365-2008

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