IDEAS by Gul Ahmed

Contents
Vision Mission Statement History of Ideas World of IDEAS Values Fiber to Fashion What makes Ahead of Retail Network Retail Outlets Franchising at IDEAS Organization Chart Products Mens, Womens and Home Fashion Company plan Conclusion

Ideas Vision
Ideas strives to be an international brand that cares for its customers Demand for the seasonal publication at the has established it as a mainstay of Gul Ahmed brands, and fulfills their home and personal needs. Our aim is to provide a distinctive cozy shopping environment with attractive dcor, Consumer exclusive, high quality, modern designs a consistent availability of high quality products and new product innovations.

Mission Statement
To deliver value to our partners through innovative technology and teamwork. Fulfill our Social and Environmental responsibility.

World of IDEAS
We foster a culture where our people are determined to deliver with excellence at the highest integrity and optimum service standards. At Ideas by GulAhmed we endeavor to make an impact each day..! We aim to enrich our customers with unmatched shopping experience and create value for every segment that we serve.

History of IDEAS
Gul Ahmed has been an exporter of textiles for the past many years and with its vast experience, reach and nationwide goodwill the company has developed an extensive chain of stores across the country, aiming to bring its customers an unbeatable shopping experience now having more than 40 nationwide outlets Ideas is looking for new destinations to serve its awaiting customers. Ideas by Gul Ahmed is the retail venture of Gul Ahmed Textile Mills Ltd. Envisioning the needs of customers and the growing trend towards the retail industry, the company decided to diversify into the retail sector in 2003.

Values
Integrity Passion Creativity Teamwork

From Fiber to Fashion

Ideas by Gul Ahmed is the retail venture of Gul Ahmed Textile Mills Ltd. Visualizing the needs of customers and the growing trend towards the retail industry, the company decided to diversify into the retail sector in 2003. At Ideas, Gul Ahmeds tradition of quality and style provides an elegant taste of creatively designed home textile ranges in a vibrant palette of colors, fabrics, patterns, textures and embroidery styles. The store also features limited edition lawn and cotton designs in fresh trendy colors.
.

From Fiber to Fashion

From Fiber to Fashion

What makes Ahead of

First ETP(Effluent Treatment Plant in Textile Sector

First Rotary Printing Machine in Pakistan

First Textile Mill to Register Carbon Credit

Largest Embroidery Facility Dedicated to Home Textiles

The Rest

Using CAD/CAM Machines to apply latest latest design techniques

First yarn mercerizing Facility

First to install Caustic recovery unit in Pakistan textile sector

An Extensive chain of Retail Outlets all Over Pakistan

Retail Network

Retail Outlets
We are pleased with our performance in the local retailing landscape. In the last year eight new outlets were opened reaching a total of 36 outlets. We will continue to expand our retail operations and would aim to increase the number of shops beyond 40 in the coming year. Overall Pakistan outlets are 39.

Franchising at IDEAS
Ideas by Gul Ahmed is an Iconic name in the Fashion Retail Industry of Pakistan and is owned by one of the biggest textile houses in the country. Ideas by Gul Ahmed is synonymous with the finest quality in Fabric, Apparel, Home Textile, Accessories, Shoes & Bags. We are looking for entrepreneurs who can become our business partners in the cities where currently we don't have our presence.

IDEAS by Gul Ahmed

Organogram
Human Resources

Accounts

Procurement Development

Product Apparel

Product Home Textile

Product Shoe

Warehouse & Logistics

Products
Gul Ahmed's fine textile products represent a unique fusion of the century old traditions of the east and the latest textile technology of the west. Currently Ideas is offering its valuable product is four major divisions.

Home Women wear Women Accessories Menswear Men Accessories Kids wear (Recent addition to the divisions.)

Home Bed Linen

Home Bed Linen

Bed Linen (Kids & Teen)
The spring collection of Ideas by Gul Ahmed brings an exclusive range of bed linen for adults and kids. The elite and inspiring Bed linen designs in pure cotton and polyester cotton will lift your heart this season.

Home Curtains

Home Accessories
Bath Accessories
Distinctive and elegant bath sets are available in the new collection. From floral to demure that will give your bathroom a chic and charming look. New collection of towels, bathroom slippers and much more waiting for you all inside Ideas stores.

Home Accessories
Decoration Accessories
A classy range of exclusive vases and photo frames of glass, leather and ceramic for the embellishment of your home or ideally giving a gift to your loved ones this spring.

Women Fashion

Women Accessories

Mens Fashion

Men Accessories

Kids wear

Top 15 Retailers worldwide

S. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Retailers Origin USA FRANCE HOLLAND USA USA GERMANY USA USA USA USA UK USA UK USA GERMANY Market Share USD Millions $219,000 $61,565 $57,976 $53,553 $50,098 $43,357 $43,355 $37,931 $36,151 $35,843 $34,301 $34,137 $33,614 $32,004 $31,310

Wal-Mart Stores Inc. Carrefour Group Royal A hold The Home Depot, Inc The Kroger Co. Metro AG Target Albertsons Kmart Sears Safeway Costco Tesco JCPenny Aldi Einkauf

Company Plan
Power House
The Company has plans to strengthen its utilities infrastructure. For this we are adding nine new energy efficient generators to replace our existing old gas generators. With the addition of these generators the total Company wide generating capacity does not increase but there will be a significant saving of gas consumption which is a precious energy resource of the country and also helps in reducing the cost.

Conclusion
Today,IDEAS by Gul Ahmed is one of the Pakistan Largest exporters & Retailer Home Textile Goods. It has been recognized by the Government of Pakistan as a Golden Super Star Textile . It must follow its current strategy in future too. Ideas by Gul Ahmed has high penetration in Pakistan & All over the world . However, it has only 10% penetration in Dubai. It enjoys sound financial position & high profits from this sector. Customers have 100% faith(trust) on Ideas product. The Largest Exporter in Pakistan.