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Wallet 2.0

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Wallet 2.0

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Wallet 2.0
Where Wallet gets Mobile, Smart & Living...

M-Commerce M-Banking M-Loyalty M-Ticketing M-Transportation Social Commerce

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Wallet 2.0
Where Wallet gets Mobile, Smart & Living...

M-Commerce M-Banking M-Loyalty M-Ticketing M-Transportation Social Commerce

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$1,744 billion
total m-commerce market in 2016

$736 billion
only for physical goods & services in 2016

vision
Telco&

Retail'

Banking'

E"Commerce)

Public'Transport'

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Turkcell Czdan

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Turkcell Czdan
All(Phones(
Smartphones,

NFC&Enabled&Phones&

Turkcell(Czdan!
! ! ! ! ! Czdanm! Para!Gnder! Alveri! Fatura!deme! Ha9a!TL!Ykle!

64K(SIM(card(

64K,SIM,card,

256K&SIM&card&
Cless& Interface&

( STK( !

, STK, !

, Client, !

& STK& !

& Client& !

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All Stuff, One Place

Cash% Credit%Cards% Prepaid%Cards% Loyalty%Cards% Transporta3on%/%City%Cards%

Covering All Consumption

Easy%&%Secure%Payments% Personalized%Oers%&%Coupons%% Next;Gen%In;Store%Experience% Basic%&%Instant%M;Banking% Smart%M;Life%

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keypoint 1:
an all around, perfect network
complete mechanism @

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service content security payment delivery

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keypoint 2:
content is the king

mobile is different, believe me!

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keypoint 3:
smartphone means smart services

what is the

IQ

of your service?

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keypoint 4:
personalization

Data+&+Analy.cs+
Demography+ Loca.on+ Social+Network+Data+ Consump.on+Behavior+

Content&

Personalized, Content,

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keypoint 5:
socialization

make it social, but this time for real....

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keypoint 6:
localization

make the most of where you are....

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App App your App

App App

App

App

App

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its a world of Apps

App App your App App App

App

App

App

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its a world of Apps

do not invent

App your App

App

already invented

App

App

App

App

App

its a world of APIs

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19 Aralk 12 aramba

Mobile'Commerce'
Mobile'Shopping' Oers'&'Coupons' Price'Comparison' In9store'Research' Shopping'Lists'

Mobile'Payment'
Digital'&'Mobile'Wallet' Safe'&'Easy'Physical' Payments' Large'POS'Network' Safe'&'Easy'Web' Payments'

'

'

Mobile'Marke+ng'
Interac+ve''Marke+ng' Personalized'Content' Loca+on'Based'Services' In:store'Marke+ng'

Digital)Loyalty)Cards) Interac5ve)Loyalty) Solu5ons) Gamica5on)

Social'Network' Integra3on' Socialized' Consump3on' Social'Proof'

Customer)Loyalty)

Social'Commerce'

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we love end-2-end
Business'

' Mobile'Shopping' Digital'&'Mobile'Wallet'Interac+ve''Marke+ng' Oers'&'Coupons' Safe'&'Easy'Physical' Personalized'Content' Price'Comparison' Payments' In9store'Research' Loca+on'Based'Services' Large'POS'Network' In:store'Marke+ng' Shopping'Lists' Safe'&'Easy'Web' ' Payments'

Mobile'Commerce' Mobile'Payment' Mobile'Marke+ng'

Digital)Loyalty)Cards) Interac5ve)Loyalty) Solu5ons) Gamica5on)

Social'Network' Integra3on' Socialized' Consump3on' Social'Proof'

Customer)

Customer)Loyalty) Social'Commerce'

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thanks
Erkan Ta
M-Commerce Manager TURKCELL erkan.tas@turkcell.com.tr linkedin.com/in/erkantas @erkan_tas

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