Design Management

As a designer I am primary field of interest is furniture and interior that I will start my design firm in the field of furniture. For my design firm: 1. My design firm will be based on online marketing with microstores and some design studios based on interiors and furniture. 2. For our design firm there is idea of partnership. 3. There are 5 person in our online business scheme with their field on interest. 4. Each person will do the work according to their interest and for their work there will be fixed share from the profit and the rest of share will goes in firms fixed account for firms development. 5. There are five section in my design firm Furniture Interiors Apparels Graphics Leather bags Leather Accessories 6. All of the furniture and interior work will be done by me and basically of minimalistic design. 7. For production I will dependent on the various export houses from the jodhpur and some of that from nagina and Saharanpur.

Product line in furniture according to different room interior

Here is a complete list of individual items needed to furnish the homes for single.
LIVING ROOM Entry way table Sofa Matching chair or loveseat Ottoman 2 Chairs Butler table Occasional tables Rug (9x12) Lamps Accessories, pictures FAMILY ROOM Entertainment Center Leather couch or sectional

Leather chair or loveseat or sectional Chairs End tables Coffee table or ottoman Lamps Rug (9x12) Sofa table Pictures/accessories PLAYROOM TV Kidsize table & chairs Chairs Toys & supplies DINING ROOM Tables Chairs Hutch Computer desk Furnishings STUDY Bookcase Computer armoires BEDROOMS Twin Headboard & frame Mattress set Mule chest or 5drawer chest Bachelor's chest Pictures/accessories BEDROOM LINEN SETS Sheet sets Comforter/shams Mattress covers 3/room Pillows 6/room Pillow covers 6/room BATHROOMS Shower curtain Hooks Rugs (2 piece sets) Trashcan w/lid Commode brush Plunger Tub mats

Cleaning caddy Pictures/accessorie ALL KITCHEN APPLIANCES Coffee maker Small coffee maker Can opener Crock pot Toaster Blender Mixer FAMILY KITCHEN SETS Canister sets Dishware (service for 4) Glasses Kitchen set Silverware (service for 8)

MAJOR KITCHEN APPLIANCES Stove Refrigerators Dishwashers Microwaves Garbage disposals TOTAL $14,000 LINEN SETS Blankets (1/bed) 3/room Sheet sets (2/bed) Comforter/shams 3/room Mattress covers 3/room Pillows 6/room Pillow covers 6/room LAUNDRY ROOM 4 Washers (Maytag) 4 Dryers (Maytag) Iron/Ironing board & cover Vacuum cleaner Brooms/mops/buckets Furnishing

SOURCING AND PRODUCTION INCLUDING HR

FINANCIAL SUMMARY Sales Rs 30 Million Gross Profit Margin 26% Net Profit Margin 15% Internal Rate of Return 57%

PROJECT RATIONALE The demand for wooden furniture is increasing in the domestic market as well as in theinternational market due to its traditional appeal and durability.

MARKET OPPORTUNITY
Wooden furniture forms the major portion of sales in India. With the rapid increase in the development of new housing schemes, the increased demand of wooden furniture is anticipated. 1. Furthermore, introduction of new schemes by different banks for house and consumer financing have also raised the purchasing power of public. In the international market, demand for wooden furniture is increasing for its unique style and elegant appearance.

The target market comprises of the following segments:

1. Newly built house; 2. Dowry; 3. Renovation; 4. Institutional buyer. 5. Offices (public & private sector) 4. Business Plan Furniture of three qualities will be made: Superior, Fine, Normal; to cater to the need of both local and export markets. Highly skilled labor will be employed so that the finished product is of superior quality. Production capacity will be increased study to achieve maximum capacity. Some of the orders will also be sub contracted.

Product sales
Capacity Utilization (%) 100% Annual Production of Furniture 700 units Unit Bed set Dinning set with chairs Sofa set Misc Furniture Office furniture Total Price 53,000 51,000 32,000 10,000 47,000 Qt in units 185 165 90 82 178 700

Raw Material

The basic raw material for manufacturing of furniture is wood. Wood obtained from the forest is of prime quality. Generally dry wood is recommended for manufacturing of quality wooden furniture. Forest wood is easily available in the market. Furniture manufacturing units in India mostly use sheesham wood. Other types of wood used in manufacturing furniture are: . Teak wood . Walnut wood . Keekar wood Raw material wood is easily available from the forest reserve which comprise of almost 42% of the area. Other material used in the furniture manufacturing process is nails, screws, glue/solution, spirit, thinner, lacquer, sealer, hardener, etc. These raw materials are easily available in the market.

Cost of goods detail:

Description 1.Bed Set 2.Dinning Set 4.Misc. Furniture Superior 20% Fine 30% Normal 50% Superior 20% Fine 30% Normal 50% 14,561 11,153 8,812 56,193 33,168 24,742 Superior 20% Fine 30% Normal 50% Superior 20% Fine 30% Normal 50% 54,279 39,745 30,894 43,366 29,033 23,937 Product Mix Superior 20% Fine 30% Normal 50% Cost Price 56,024 42,883 36,975

3.Sofa Set

5.Office Furniture

PRODUCT MANUFACTURING PROCESS

Wood is cut into different sizes of blocks and slabs. If the wood purchased is not seasoned than these blocks/slices are seasoned through different processes, namely: . Condensation . Boiler System Vacuum System

 Seasoning through putting the wood slices under normal environmental temperature for considerable duration. Before start of manufacturing of any furniture product a desired design is selected. Selection of elegant design is important to ensure attractive finished product. The seasoned wood blocks are cut into desired shape and slices according to the requirement of design. The slices of wood are molded into the desired shape according to the design. Carving means different elegant pattern carved in the wood. Quality of carving depends on the skills of the labor. Once the different pieces are carved & molded than these parts/pieces are assembled or fixed together to give the shape to the final product. Assembled product is grind to make the surface smooth. Once the surface is smooth, finishing material is applied to make the surface ready for paint or polish. After the base is prepared final finishing is applied depending on requirement in term of paint/polish. Upholstery of fabric is carried out according requirement of design.

Distribution / Marketing Channels

Though the demand for wooden furniture in domestic market is persistent throughout the year, but it significantly increases during the period of October to March because of the wedding season. The demand for the furniture almost doubles during this period. Hence, the primetime to enter into market is start of August. Billboards, Radio, F.M Channels, and Newspapers are the conventional mediums, which have been powerfully used for the promotion of products

HUMAN RESOURCE REQUIREMENT

The labor required for manufacturing process is easily available on daily wages, per unit basis and permanently employed. It is recommended that selective highly skilled labor should be employed permanently and other labor should be hired as and when required. Following permanent human resource is required both at factory and show room.

Staff Requirement Details

Description Production supervisor Carpenter Machine man Polish man Carving Helpers Factory admin officer Draftsman / CAD Operator Purchaser/Store Officer Gate Keeper No 1 10 1 3 2 2 1 1 1 2 Monthly Salary (Rs) 15,000 8,000 10,000 8,500 8,000 4,000 12,000 8,000 12,000 4,000 Total Annual Salary 180,000 960,000 120,000 306,000 192,000 96,000 144,000 96,000 144,000 96,000

Total Production Staff

24

2,334,000

Project Financials
Operational Data The Factor will be able to manufacture 700 complete units of furniture at 100 % capacity.
Year 01 Items/products units Bed set Dinning set with chairs sofa set Misc Furniture Office furniture Total Qt in units 111 99 54 49 103 416 Year 02 Qt in units 130 116 63 57 120 486 Year 03 Qt in units 148 132 72 66 138 556 Year 04 Qt in units 165 185 81 78 155 664 Year 05 Qt in 185 165 90 82 178 700

Fixed Cost
Land for Factory(3 kannals @ 300,000) Building/Infrastructure for Factory Machinery & Equipment Office Equipment, Furniture for Factory Pre-operating Costs Total Capital Expenditure 900,000 4,590,000 523,500 91,100 248,790 6,353,390

Working Capital
The initial working capital to the tune of Rs 1.2 Million is requires required. Raw material inventory Cash requirements Total 696,000 550,000 1,246,000

Overheads
Following Overheads are assumed to occur in the first year of production. Expense Year amount Utilities 560,000 Depreciation 290,960 Administration 480,000 Selling and Distribution 300,000 Miscellaneous 150,000 Total 1,780,960

Layouts

Sourcing
All the sourcing will be done through the different locations of jodhpur,Rajasthan as there are good artisans.

Store location
The main part of the store is online with a micro stores located at metro cities in India like Banglore, Mumbai, Delhi and etc. Like in Bangalore I will choose the place like Kormangla which is one of the populated with every kind of people with warehouse situated at agra bus stop which not very congested but the transportation is very easily available. The area of store and warehouse

Promotion
The promotion done by me is according to this chart.

1.Advertising: Advertising media includes paid advertisements such as print ads (newspapers and magazines), radio, television, outdoor signs, transportation, point of purchase, specialty, direct mail, the Internet, directory listings, trade shows, etc. Advertising may not be the most appropriate marketing tool for most businesses due to its high cost. 2.P.R. and Publicity: P.R. and Publicity is advertising without paid advertising. It includes press releases, media features and contributions, business reviews, business referrals, sponsoring events, speaking as a guest speaker, participating in community organizations etc. 3.Personal Selling: Personal Selling based on personal recommendations can be the most cost-effective form of marketing. 4.Direct Mail: Evaluate costs vs. probable return 5.Internet & E-Mail: Think of the Internet as a full-color spread in the yellow pages that can provide many levels of depth for inquiring customers, costs you almost nothing to use, and has an interactive quality. 6.Sales Promotion: Community involvement and targeted volunteering