AlexandraBIZARES Resume 2013

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Alexandra V.

Bizares

Tampa/St. Petersburg, Fla. 813-956-6775 abizares@gmail.com


Blog http://bit.ly/AVBtravelblog Clips http://bit.ly/AVBclips

Communications professional who is passionate about connecting the right people to the right knowledge to make positive changes.

Experience
Communications Consultant Tampa, FL & Madrid, Spain
August 2011 Present I help clients better understand their presence online and identify opportunities to strengthen their relationships with important publics. I help them develop their next big idea for the web that supports the overall mission. TtMadrid, an ESOL teacher training academy based in Madrid, Spain: conducted primary and secondary research to help the company learn how to differentiate itself online from other academies; currently advising the content for its social media channels; currently leading the redesign and re-writing of the website Overnight Sight, an FDA-approved vision therapy based in Tampa, Florida: currently managing the content for social media channels; currently co-leading the development and launch of its website

The Spanish Ministry of Defense, ThyssenKrupp & more Madrid, Spain

Sept 2011 Oct 2012

ESOL Teacher (English for Speakers of Other Languages) Taught general and business English to leaders of organizations - all levels (beginner to advanced) - and guided them in preparing presentations, speeches and e-mails Successfully prepared high-school students for the Cambridge First Certificate Exam (FCE) and Oral Level Proficiency for the military Taught children (ages 5 to 7) basic English through games and technology

WCG New York, NY

November 2010 July 2011

Associate, Interactive Conducted and presented research that assessed clients social media presence, identified opportunities and made recommendations to better position the brand online (Pfizer, Bugaboo, Bristol-Myers Squibb, EMD Serono) Managed deep relationships with influential breast cancer bloggers via phone, e-mail and web conference to support the launch of the agencys first viral social media campaign, Pass It On (a campaign to let women know about a test (Oncotype DX) that may guide their personalized breast cancer treatment) Strategy development, copy writing and editing for the Pass It On campaigns social media channels Researched and identified top online influencers for consumer and pharmaceutical brands through the agencys proprietary algorithm based on about 25 metrics Account Associate, Interactive Support social media campaigns and research described above June 2010 November 2010

Fleishman-Hillard New York, NY

September 2009 June 2010

Digital Coordinator Implemented a blogger partnership program for Hyatts Great Happens campaign; selected and worked with influential small business bloggers to supply content for Hyatts Great Happens microsite Managed Facebook pages and Twitter channels for clients such as Tommy Hilfiger and iRobot

Education
TtMadrid Madrid, Spain
TEFL Certification (Teaching English as a Foreign Language) Accrediting body: IATQuO TtAmbassador: recruit future trainees and educate people about TEFL via my blog and social networks September 2011

University of Florida Gainesville, FL


Bachelor of Science in Public Relations Minor in Business Administration Summa Cum Laude

July 2006 May 2010

Tools & Skills


Proficient in AP Style, Radian6, CisionPoint, Google Analytics and Microsoft and Macintosh programs Familiar with Adobe Creative Suite (InDesign, Photoshop and Dreamweaver) and basic HTML Speaks conversational Spanish and Tagalog (Philippines) Certified worldwide to teach English as a foreign language

References
Natasha Mason Kennedy Director & Owner, TtMadrid

natasha@ttmadrid.com William Stephen O.D., Owner of Overnight Sight and St. Lucys Vision Center Dr.Stephen@slvc.com
Victoria Lewko Director, WCG

vlewko@wcgworld.com
Chuck Hemann Analytics Director, WCG

chemann@wcgworld.com
John Wright Dean, College of Journalism & Communications, University of Florida

jwright@jou.ufl.edu
Katherine Rizzo International Baccalaureate Spanish teacher (retired), Hillsborough High School

krizzo49@verizon.net

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