Objective To know the perception of people towards Cadbury Dairy milk..

k.. To know the level of satisfaction To know customer profile Questionnaire 1. Do you like to eat Cadbury Dairy milk? [ ] Yes [ ] No

2. Do you prefer- Plain chocolate [ ] With nuts [ ] With fruit (Raisins) [ ] With fruit n nut [ ] With mint [ ] With rice crunches [ ] With caramel [ ] 3. Do you think standard price of Dairy milk is fair? [ ] Yes [ ] No

4. If there was a discount on Cadbury Dairy milk, you think you would be more likely to buy it? [ ] Yes [ ] No [ ]Maybe

5. Do you consume/purchase Cadbury Celebration occasionally or on usual basis? ______________________________ 8. When you think of Cadbury, which chocolate comes to your mind first? Dairy milk [ ] Five star [ ] Perk [ ] Nutties [ ]

 Any other [ ] 9. Do you believe that chocolate is a luxury purchase or necessity?__________________

10. On a scale of 1 to 5, 1 being not important and 5 being very important, when purchasing chocolate, how important are following factors to you? 1 Price Taste Packaging Availability Brand Ambassador 2 3 4 5

12. On a scale of 1 to 5, how would you rate Cadbury Dairy milk on following attributes? 1 Price Taste Packaging Availability Brand Ambassador 2 3 4 5

13. Do you think Cadbury Dairy milk is a commodity consumed by children only? [ ] Yes [ ] No [ ] Maybe

14. According to you, which is the next most preferred chocolate after Cadbury Dairy milk? _____________________________________

15. Do you believe that now people have become more health conscious that the need for chocolate has declined? [ ] Yes [ ] No [ ] Maybe

16. Do you think variety of sugar free Cadbury chocolates should be introduced to attract health conscious people? [ ] Yes Personal Information Name:Age- ________ Gender - [ ] Male [ ] Female Marital status: Education: Profession: [ ] No [ ] Maybe