Professional Documents
Culture Documents
YMCA Communication Plan
YMCA Communication Plan
Value Proposition:
In a world too often divided by race and culture, The Lakewood YMCA has been reborn to ll the void left by its absence. It stands as a living monument to the possibilities of community cooperation. Its a place where Im on common ground with everyone here. Where my interactions and friendships give me a sense of belonging. Where my smallest achievements serve as a positive reminder of what is possible. Where just walking through the door is sometimes the highlight of my day. And leaving energizes me for whats to come. The Lakewood Y, Where I Thrive
Objectives:
Objectives:
Social Media
Facebook Twitter
Paraphernalia/Photos
Old Lakewood Artifacts
Social Media
Vimeo/YouTube Flickr Facebook Twitter
Strategy: Cross-Promote
Story 4: Spreading the Good News - Lakewoods Return
Strategy: Cross-Promote
Story 4: Spreading the Good News - Lakewoods Return Elements: Promotional Materials
Posters Flyers T-shirts
Newsletter/Email (Y-staff)
Objectives:
Timeline