Grameenphone Promotional Mix Grameenphone uses promotional activities that communicate the merits of the productand persuade target

customers to buy it. Grameenphone can succeed to acquire more than10 million customers as of December 2006 not only providing good service but alsousing high frequency promotional activities. Grameenphone uses most of the promotional tools to give message for its customers on the new product & existing p r o d u c t a n d product features. Grameenphone must do more than make good product- they have toinform customers about product benefits and carefully position products in consumersmind. To do this Grameenphone promotes the promotion tools are Grameenphone Sales promotions Process : Grameenphone uses sales promotions that consist of a diverse collection of incentivet o o l s , m o s t l y s h o r t t e r m , d e s i g n e d t o s i m u l a t e q u i c k e r o r g r e a t e r p u r c h a s e o f particular products or service by consumers or the trade. Grameenphone Sales Promotion Objectives: Sales promotion tools vary on their specific objectives. Grameenphone uses sales promotion to acquire broader promotion objectives:

Grameenphone Sales promotion objectivesFor consumer Encouraging purchase of large sized units.Building trail among nonusersAttracting switchers away competitors brand For retailers Persuading retailers to carry new itemsEncouraging stocking of related itemsOffsetting competitive promotionsBuilding brand loyaltyGaining entry into new retailers outlets For the sales force Including encouraging support of a new productEncouraging more prospecting Sales promotion tools: Many tools can used to accomplish sales promotion objectives. Describes of the mainconsumer, trade and business tools that grameenphone uses as short-term incentivesto encourages the purchase the product follow: o Price-packs: Nokia handset festival @ GPCs Grameenphone Ltd. kicked off the first handset bundled pro motion at itsGrameenphone Centers around the country. Und e r t h i s p r o m o t i o n f r e e G P connections and bonus talk time, Tk.660 to Tk.2000 depending on handset, are beingoffered with select popular Nokia models.

o Cash Refund Offers: thankyou thankyou is grameenphone way of expressing their gratitude, because not only hasconsumer loyalty touched us but has also made grameenphone the preferred mobileoperator. Grameenphone thankyou program provides consumer with a number of rewards that will make consumer mobile phone experience with gramophone evenmore satisfying. o Prizes: grameenphone pothe pothe utchob Grameenphones mobile transport travels all around the country and arran g e s different types of amusing game/contest for their loyal customers and offers attractive prizes who win the game /contest. Patronage Awards:

thankyou crown, Be Special, Be crown Grameenphone offers the prestigious thankyou crown membership to especially cater to you. To enrich your life, grameenphone offers premium services and exclusivediscounts. You will also enjoy exceptional service at all our customer touchp o i n t s . J u s t introduce yourself with your Grameenphone number and put your feet up! We willtake care of your problem while you relax. o Premium: Enjoy free stuffs with a new xplore Package2 connection With every new xplore Package 2 connection, you will get 25 Text SMSs & 25 freeVoice SMSs, and 5 GP branded Ring tones. Subscriber has to use the free content andVAS within 2 months after activation. o Price-Off: 450 minutes free! All Business Solutions postpaid subscribers will enjoy 150 minutes free talktime per month for 3 months to call their F&F numbers.For new subscribers, the offer is valid from the date of activation and for existingsubscribers, the offer is valid from 28 March '07.