Prospectus 20122013

The Academy taught me about who I am, what motivates me, what I want to become and how I can get there
Ayo Jenyo, National Entrepreneur of the Year 2010

Contents Introduction Aboutus WhystudyattheAcademy Ourcourses Casestudies Whatourstudentssay 4 6 8 10 12 14

Introduction

If youre an entrepreneur, this is the time!

Peter Jones CBE, founder of the Peter Jones Enterprise Academy

Introduction

Its not about where you are, its about where you want to be Whether you want to set up your own business or succeed in an existing organisation, the skills and experience you gain at the Peter Jones Enterprise Academy will kick start your dream career. If you already have a fire in your belly, the Academy simply adds fuel. We can give you a leg-up, a head-start; we can set you on the fast track to success. Entrepreneurs are not born, theyre made. Recognising this, Peter Jones, CBE, leading entrepreneur and one of the stars of TVs Dragons Den, created the Peter Jones Enterprise Academy to be a catalyst for cultural change and encourage more entrepreneurial activity within the UK.
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About us

Learning by doing

Take part in everything you can at the Peter Jones Enterprise Academy as those kind of opportunities wont come around again
Ratnesh Bakhai, Student 2009-2010

About us

oflearningtimeattheAcademy ismadeupofguestspeakers, masterclassesandworkshops

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ThecurriculumattheAcademyisbased onaphilosophyoflearningbydoing. Theresnothingquitelikeoneofour courses,theyaredesignedtobedifferent. Forexamplefrom2010-201153%of learningtimeattheAcademywasmade upofguestspeakers,masterclassesand workshopstrulybringingtheboardroom totheclassroom!Ourtutorspossessactual businessknowledge.Leadingfirmssuch asGrantThornton,GFKandtheBritish Counciloffernotonlytheirtime,but alsoreal-lifebusinessexpertiseand networkingopportunitiestoourstudents andgraduates.Wehaveahostofguest speakersfromallwalksoflifewhocome intotheAcademyonaweeklybasis,from David Gold(ChairmanofWestHamUnited FootballClub),Will King(KingofShaves) andapprenticestarMelody Hossaini.

Youll also get to: Workonreallifebusinesschallenges  tartyourownbusiness(Level3)or S investigateandpreparetostartup yourownbusiness(Level2)  ttendmasterclasses,workshops,micro A businesssurgeriesandnetworkingevents  eceivecoachingfromreal R businessowners  ndertakeapersonalandprofessional U developmentprogrammedesigned toguideyouandsupportyour businessaspirations  ptoa4weekplacementinahighly U respectedcompany. FromSeptember2012youcanstudyat theAcademyinover30differentlocations nationally.Afulllistingoftheseapproved providerscanbefoundatwww.pjea.org

Why study at the Academy?

Helping you to achieve your goals

Experienced and Dedicated Staff Ourcoursesaretaughtbytutorswith realbusinessknowledgewhoare educationallyandvocationally qualified.Eachcourseprovideremploys aBusinessandEnterpriseManagerto bringrealbusinessintotheclassroom. Financial Support Ifyouareafull-timelearneragedbetween 16-18onSeptember1st,youwonthave topayapennyfortheprivilegeofjoining usattheAcademy.Wewelcomelearners whoareaged19andoverbuttheremay beastandardfeeforthecourse,which ispayableannually.However,financial supportincludingfullfeewaiversmay beavailable,forfurtherinformation pleaseenquireatadmissions@pjea.org

Recognised as part of the National Skills Academy ThePeterJonesEnterpriseAcademywas successfulingainingfullNationalSkills Academy(NSA)statusfromtheDepartment ofBusiness,InnovationandSkillsinJuly 2009.Asthefirstevercross-cuttingNSA thePeterJonesEnterpriseAcademywill continuetoactasanagentofchange toovercomeandchallengeinstitutional barriersandtodrivecapacityandcapability intoenterpriseeducationandlearning. TheNSAprogrammewassetupfollowing theLeitchReviewin2006asakey recommendationtoestablishtheUKasa leaderinthedeliveryofworldclassskills.

Why study at the Academy?

ofthestudentshavebeenoffered jobswithcompaniesincluding Everything Everywhere, LOrealandLaing ORourke

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Personal Professional Development (PPD) Developingyourinterpersonalskills, buildingyourconfidenceandpreparing youforsuccessisveryimportanttous. Wetakeourpastoralresponsibilitiesvery seriously.Adviceandguidancewillform animportantpartofyourpersonaland professionaldevelopmentandweoffer afullrangeofsupportservicesin conjunctionwithourpartnersand commissionedcolleges.AttheAcademy, insteadoftutorialswerunPPDgroups. Thisisauniquedevelopmentprogramme withelementsoftailor-madedesignwhich recordsanddevelopsindividualstudent progress.PPDcelebratesprofessional achievements,encouragespersonalanalysis anddevelopmentwhilstsupportingeach studentthroughouttheyear.

Employment Engagement Ourcoursesareuniquebecauseatleast 50%ofthecoursecontentisdeliveredor supportedbyournetworkofsupporters.As partofthecourseyoullhaveuptoa4week placementinahighlyrespectedcompany. Youllhaveyourownprojectstocomplete andreallifeproblemstosolve.Inaddition opportunitiestopitchforinvestmentand pitchforemploymentareprovidedandreal businesschallengesaresetbypartnering companiesbothlocalandnational.

Our courses

Top courses, colleges and careers

We offer a Level 2 and Level 3 BTEC Diploma in Enterprise and Entrepreneurship. Both last for one year and will either help you to set-up and run your own business or to thrive within an existing organisation. In order to pass, youll need a first class work ethic. Our students are expected to dress for business, work a typical 9am to 5pm, five days a week, and have a real can do attitude to life.

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Our courses

Level 2 Diploma in Enterprise and Entrepreneurship (equivalentto4GCSEsatgradesAC)

Level 3 Diploma in Enterprise and Entrepreneurship  (equivalentto2ALevelsatgradesAC worthamaximumof280UCASpoints)

To get in... and get on youll need: AminimumoffourGCSEs(gradesA*C, includingEnglishandMaths)ORother equivalentLevel2qualificationsatmerit levelorhigherincludingEnglishandMaths. Assessment 100%courseworkassessments Progression Pastgraduateshavechosento: Continuetorunandexpandtheirbusiness  uttheirskillsandknowledgeinto P practiseinanestablishedcompany AttendUniversity

To get in... and get on youll need: AminimumoffourGCSEs(gradesD-G, EnglishandMathsD-E)ORotherequivalent Level1qualificationsatmeritlevelorhigher includingEnglishandMaths. Assessment 100%courseworkassessments Progression Pastgraduateshavechosento: ProgresstoLevel3attheAcademy Goontofurthereducation  uttheirskillsandknowledgeinto P practiseinanestablishedbusiness Starttheirownbusiness Duration 1year(startingSeptember/October2012)

Duration 1year(startingSeptember/October2012)*

Lessons youll learn Level2isaboutdevelopingfunctional businessskills,tosetyouupforthefuture. Thefollowingunitsarecovered: Creatingavisionforyourbusinessplan Thebusinessenvironment Researchingyourmarket Themarketingplan Financialmodellingandforecasting Planningandpitching Theentrepreneurialmindset Leadershipandteamwork Toolkitsforideageneration Managingpersonalfinances Enterpriseintheworkplace

Lessons youll learn Level3isaboutdevelopingfunctional businessskills,toequipyouforthereal world.Thefollowingtopicsarestudied:** Theinnovativeentrepreneur Businessplanningandpitching Financialplanningandimplementation Launchingyourbusinessvision  onitoringtheperformanceof M yourbusiness Operatingyourbusiness Planningthefutureofyourbusiness Leadershipandteamwork  orkingasanintrepreneur(an W entrepreneurwithinanexisting organisation) Marketresearchandanalysis Financialliteracyandawareness Businessinaninternationalcontext E-MarketingandWebsiteDesign BrandDevelopmentandPromotion SocialEnterprise

* omeprovidersarerunningthe S Level3courseoveraperiodof 2years.

** omeoftheseareoptional S andnotstudiedinallcolleges

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Case study

Bright sparks
Each year the Peter Jones Enterprise Academy produces outstanding graduates, with students progressing on to higher education, full time employment and entrepreneurial success.
Arjun Pandya IdecidedtoapplyfortheAcademyasIwas lookingforsomethingdifferenttogiveme anedgeoverotherapplicantswhenentering thejobmarket.Thebestpartofthecourse wastheworkexperience. ImanagedtosecureaplacementatBarclays intheirheadquartersinCanaryWharf,which wassomethingthatIhadalwayswanted todo. DuringmytimeatthePeterJonesEnterprise Academy,Ichangedmymindsetcompletely tothinklikeatrueentrepreneur.Ibeganto thinklikeabusinessmananddeveloped amorepositiveoutlookandgreater confidence.InSeptember,ImofftoCass BusinessSchoolintheCitytofurther developtheskillsIlearntattheAcademy. Jason Cullen IchosetogototheAcademybecause Iwantedadifferentwayoflearningfrom yourtypicalclassroomcollegecourse. TheAcademyallowedmetolearnbusiness thepracticalelementsaswellasthe theoreticalelementsbygivingmeachance tomeetwithbusinessexpertsandalsoto takepartinmasterclassesanddifferent challengeswhichgavemeagreat,enriching enterpriseexperience. Ireallyenjoyedmeetingotherlike-minded peopleandbeingaroundthembrought outthecompetitiveedgeinmeandmade mewanttobettermyselfforthefuture. Itsdefinitelysolidifiedmydesiretogointo business,infactnextyearIwillbeworking atEverythingEverywhere,thankstothe PeterJonesEnterpriseAcademy.

Grant impressed me with his passion & his strong business acumen, he is a shining example of a young, ambitious entrepreneur with the skills and motivation to realise his full potential and live out his entrepreneurial dreams
Peter Jones CBE 12

Case study

The PJEA is brilliant for nurturing young enterprising people and Grant is a shining example of this
Rebecca DArcy, Everything Everywhere (which runs Orange)

ofstudentshavegoneonto achieveapositivedestination throughemployment,higher educationorselfemployment

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Grant Ridley National Entrepreneur of the Year 2011 Grantmadeahugeimpactathiswork placementatInternationalTravelConnections, aluxurytraveloperatorbasedinChester whichresultedinanofferofajob;he developedthesocialmediastrategyforthe businessandtrainedseniormanagement onhowtousesocialmediatodevelopsales. ITCweresoimpressedthattheyreferred arestaurantinChestertoGranttodevelop theirmarketingstrategyforthebusiness. HemadeahugeimpactattheAcademy, achievedthehighestacademicgrade,ledhis PPDgroupwithskillandallthishasresulted inGrantbeingawardedtheprestigious awardofOutstandingBTECStudentof theYearattheNationalBTECAwardsin
Peter Jones CBE, and Grant Ridley at the 2011 Academy graduation ceremony

July.GrantalsoreceivedtheawardofICT StudentoftheYearatthesameceremony whichwashostedbyScottMillsandheld attheRoyalSocietyofArtsinLondon. HealsowontheOrangeChallengewhilst attheAcademyacontesttodesignan actionthatwouldformpartofanew mobileapplication.OrangesDoSomeGood appisdesignedtogivepeoplethechance tomakeadifferenceinjustafewminutes. Grantcreatedanewactionfortheapp calledEyeSpywhichisbasedaroundthe conceptoftakingapictureofabirdor insectanduploadingittotheWildfowl andWoodlandsTrusttohelpthemtrack migratingbirdsandspecieslevelsaround thecountry. Ihaveapassionandadeterminationthatis unwavering.Iwasalwaysmyselfthroughout theentirecourse,andthatsthemost importantthing.GrantRidley, NationalEntrepreneuroftheYear2011

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What our students say

I would completely recommend the Academy to anyone out there with a passion for business, at [the Academy] you are encouraged to dream big
Jasmine, Current Student

Kyle Raffo, 18 Tamworth PriortostartingtheDiplomaatthe AcademysWestMidlandsHubatSolihull CollegeIhadalreadysetupmyown business,butthecoursehasallowedme totakeittoanewlevel. Ihavelearntarangeofnewskillsand developedideasfromworkingwithlikemindedpeople,whichhasenabledme togrowthebusiness.IdontthinkIdhave beenabletodothiswithoutstudyingatthe Academyandhavingtheaddedsupport frommytutors. Engagingwitharangeofindustryexperts hasalsogivenmeabetterunderstanding ofthebusinessworldandInowknowIcan achievemydreamofrunninganempireof successfulbusinesses.

Beth Smith, 22 Northfield IfirstdiscoveredtheAcademyafter followingPeterJonesonTwitterandIknew itwastheidealcourseforme. Thediversityoftheprogramme,combined withtheopportunitytoengagewith businesspeoplefromarangeofsectorshas reallybroadenedmyhorizons,whichIdont thinkwouldbepossibleonanyothercourse. Thecurriculumisreallyrelevanttosettingup myownbusinessandithasallowedmeto realisemycareeraspirationsareachievable.

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Apply today www.pjea.org

Contact us Werealwayshappyforyoutoget intouchwithusifyouhaveany queries,ortocomeinandmeetour stafforcurrentstudents.Justemail info@pjea.organdwellbeintouch.

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