THEHISTORY OF LEXUS 2011

1988
JANUARY

DealerCount:80

1991
JUNE SC400luxurysportcoupegoes onsale SEPTEMBER SC300luxurysportcoupegoeson saleandES300replacesES250

AnnualSales:71,206 DealerCount:141

1994
NOVEMBER CompletelyredesignedsecondgenerationLS400goesonsale

AnnualU.S.Sales:87,419 DealerCount:171

1997
SEPTEMBER RedesignedLS400featuringVVT-i introduced OCTOBER Next-generationGS400and GS300luxuryperformancesedans goonsale NOVEMBER SC400andSC300receive engineswithVVT-itechnology

AnnualU.S.Sales:97,593 DealerCount:177

1999

AnnualU.S.Sales:185,890 DealerCount:185

LexusandtheLlogointroducedat theLosAngelesAutoShow
FEBRUARY

SEPTEMBER 10thanniversaryofsellingfirstvehicle intheU.S. OCTOBER SportsCoupeconceptvehicle presentedinTokyo DECEMBER All-newredesignedLX470and one-of-a-kindStreetRodintroduced inLosAngeles JANUARY IScompactperformancesedan unveiledinDetroit MARCH Entranceintoworldofmotorsports asGS400racesinGrandAmerican MotorolaCupSportsclass,achieving firstwininsixthrace NOVEMBER One-millionthvehiclesoldintheU.S.

Artistrenderingsofthecarsfirstshown inChicago APRIL Afterademandingselection Lexis,aninformationnetwork,filessuit process,theinitial80Lexus challengingtheuseofthenameLexus dealershipsarenamed

MAY

DECEMBER Lexusisnamedbest-selling luxuryimport,outsellingboth Mercedes-BenzandBMW

LS400 ES300 SC400 -Automobile Magazine TopTenAll-Stars - Consumer DigestBestBuy -Automobile MagazineTopTenAll-Stars - Playboy MagazineCaroftheYear -Popular ScienceBestofWhatsNew

LS400 -Popular Science BestofWhatsNew SC300 -Automobile MagazineTopTenAll-Stars - Car and Driver10Best

1989
JANUARY MARCH

AnnualSales:16,302 DealerCount:81

1995
AnnualU.S.Sales:92,890 DealerCount:165

AnnualU.S.Sales:79,334 DealerCount:172

SC300 -Automobile Magazine TopTenAll-Stars

LS400andES250introducedin DetroitandLosAngeles

LawsuitwithLexisresolvedinfavor oftheautomanufacturer
SEPTEMBER DECEMBER

1992

APRIL LX450revealedinNewYorkwith plansannouncedtoentersportutility marketinearly1996 MAY 100%tariffsonselectJapanese luxuryvehiclesproposedbyU.S. governmentinefforttosettlelongstandingU.S.-Japantradedispute

1998
JANUARY RX300presentedattheNorth AmericanInternationalAutoShow JUNE AgreementreachedbetweenU.S. andJapan;tradewaraverted

AnnualU.S.Sales:156,260 DealerCount:182

GS400/300-Car and Driver 10Best LX470 -Automobile MagazineAllStarinLargeSUVcategory

LS400andES250goonsale Asingleconsumercomplaint launchesaspecialservicecampaign, earningbrandrecognitionasnew standardinpersonalizedservice

LS400 SC400 ES300

SEPTEMBER FreshenedLS400withmorethan 50changesgoesonsale

2000
JULY Monthlysalessurpassallluxury competitorsafirstforany internationalautomaker DECEMBER 12thconsecutivemonthlysales recordset JANUARY RedesignedLS430flagshipsedan revealedinDetroit IS300unveiledinLosAngeles APRIL PlansforSC430hardtopconvertible announcedinNewYork JUNE IS300goesonsale AUGUST Firstimportluxurybrandtosell 20,000+vehiclesinonemonth SEPTEMBER GS430replacesGS400

AnnualU.S.Sales:206,037 DealerCount:190

LS400

-Popular ScienceBestofWhatsNew

1990
DECEMBER

AnnualSales:63,534 DealerCount:121

-Personal Finance MagazineBestBuyinthe$30,000+category -Motor TrendImportCaroftheYear -Motor TrendBestBuy -Automobile MagazineTopTenAll-Stars -Car and Driver10Best - ersonal Finance MagazineBestBuyinthe$20,000to$30,000category P -Motor TrendBestBuy

LS400 - Popular Mechanics Design&EngineeringAward SC300 -Automobile Magazine TopTenAll-Stars - Car and Driver 10Best

MARCH LX470andRX300goonsale

1996
JANUARY LX450goesonsale SEPTEMBER All-newES300goesonsale

AnnualU.S.Sales:81,529 DealerCount:176

OCTOBER All-newredesignedLS430goes onsale DECEMBER Best-sellingluxurymakeinAmerica

Outofthousandsofparties interestedinaLexusfranchise,only 121top-notchdealersareselected forLexusfirstyearofbusiness

1993
JANUARY GS300luxuryperformancesedan revealedinLosAngelesandDetroit MARCH GS300goesonsale NOVEMBER Industry-leadingCertifiedPre-Owned programintroduced
SC300 -Automobile Magazine TopTenAll-Stars - Car and Driver 10Best

AnnualU.S.Sales:94,677 DealerCount:168

GS400/300 Car and Driver 10Best - Consumer DigestBestBuy - Motor Trend ImportCaroftheYear - AmericanAutomobileAssociation(AAA)TopCarin$40,000 to$50,000category GS400 -Popular ScienceBestofWhatsNew ES300 -Consumer Digest BestBuy RX300 - Motor Trend SportUtilityoftheYear

LS400

-Car and Driver10Best -Automobile MagazineTopTenAll-Stars -Consumer DigestBestBuy

ES300

LS430 -Popular Mechanics DesignandEngineeringAward IS300 -Popular ScienceBestofWhatsNew GS400/300-Car and Driver 10Best

- AmericanAutomobileAssociation(AAA)TopCarinthe$25,000 to$30,000category SC300 -Automobile Magazine TopTenAll-Stars

11-LPR-04944

2001
JANUARY IS300SportCross,IS300manual transmissionsportsedanandSC430 presentedinDetroit

AnnualU.S.Sales:223,983 DealerCount:196

2003
JANUARY Redesigned,second-generationRX, theRX330,andindustrysfirstluxury electric/gashybridvehicle,theRX Hybrid,introducedinDetroit MARCH All-newsecond-generationRX330 goesonsale

AnnualU.S.Sales:259,755 DealerCount:206

2005
JANUARY LF-Asuper-premiumtwo-seatGT sportscarconceptrevealedinDetroit FEBRUARY Third-generationGS300and GS430goonsale MARCH Worldpremiereofall-newIS350 sportsedanandGS450h,the industrysfirstluxuryhybridsport sedan,inNewYork

AnnualU.S.Sales:302,895 DealerCount:215

2007
JANUARY 2008ISFandreinventedLFA conceptvehiclesrevealedinDetroit, spotlightingnewhigh-performance focus LexusPursuitofPotentialphilanthropic programlaunches APRIL All-newLX570unveiledinNewYork

AnnualU.S.Sales:329,177 DealerCount:223

2009

AnnualU.S.Sales:215,975 DealerCount:228

2010
MARCH WorldpremiereoftheCT200h, premiumcompacthybrid,atthe GenevaMotorShow AUGUST IS350addsall-wheeldrivemodel DECEMBER Best-sellingluxurymakeinAmerica for11thconsecutiveyear
LS460 RX350 ES350 HS250h IS350C

AnnualU.S.Sales:229,329 DealerCount:229

AUGUST All-newIS300SportCrossand IS3005-speedmanualtransmission modelsgoonsale

APRIL LF-Xconceptvehicleunveiledin NewYork SEPTEMBER FirstLexusvehicleproduced outsideofJapanatToyotaMotor Manufacturing,Canada DECEMBER Best-sellingluxurymakeinAmerica forfourthconsecutiveyear

APRIL RX400hgoesonsale AUGUST Lexus-badgedvehiclessoldinJapan forthefirsttime OCTOBER LF-Shconceptvehiclerevealed inTokyo All-newIS250andIS350sport sedansgoonsale DECEMBER RX400haddsfront-wheel drivemodel Best-sellingluxurymakeinAmerica forsixthconsecutiveyear JULY LS600hLgoesonsale

JULY Morethan1millionRXvehicleshave beensoldintheU.S.,makingitthe mostsuccessfulluxuryutilityvehicle

MARCH SEPTEMBER All-newSC430hardtopconvertible Thefourth-generationES300goes goesonsale onsale NeimanMarcusLimitedEdition LexusSC430SilverBellesellsout in14hours DECEMBER Best-sellingluxurymakeinAmerica forsecondconsecutiveyear

OCTOBER FSportperformancepartsline launchesatSEMA DECEMBER Best-sellingluxurymakeinAmerica foreighthconsecutiveyear

JANUARY LexusdebutstheHS250hatNAIAS, thefourthhybridvehicleinitslineup

Lexusintroducestheall-new2010 RX350andRX450hluxuryutility vehicles,reinventingthevehiclethat inventeditall FEBRUARY Thethird-generationRX350goes onsale MAY Theall-newIS350CandIS250C hard-topconvertiblesgoonsale

AUGUST HS250h,theworldsfirsthybrid-only luxuryvehicle,goesonsale

LS430 RX300 ES300 GS300

-Automobile MagazineAll-StarinBestLuxurySedancategory - Consumer GuideBestBuy -Consumer GuideBestBuy -Consumer GuideBestBuy -Consumer GuideBestBuy

LS430 RX300 GX470

-Consumer GuideBestBuy -Consumer GuideBestBuy -Consumer GuideBestBuy - Four WheelersFourWheeleroftheYearforanunprecedentedsecond consecutiveyear GS300 RX330 GX470

LexusEnformwithSafetyConnect , theall-newtelematicssystem,goeslive OCTOBER LFA,LexusfirstSupercar,makesits globaldebutattheTokyoMotorShow DECEMBER All-newsecondgenerationGX460 goesonsale

LS460 -2007WorldCaroftheYear -Motor WeekDriversChoiceBestLuxurySedan RX350 -Consumer GuideBestBuy IS350/250-Kelley Blue BookBestResaleValueAward:Top10 -AmericanAutomobileAssociation(AAA)TopCarinitspricecategory -Consumer GuideBestBuy -Kelley Blue BookBestResaleValueAward:Top10 -Kelley Blue BookBestResaleValueAward:Top10

- Consumer Guide Best Buy -ForbesToughestCarsontheRoad -Kiplingers10BestCarsofthePastDecade - Consumer Guide Best Buy - ForbesBestCarfortheBuck - Kiplingers10BestCarsofthePastDecade -Cars.com2010BestBetforLuxuryCars - Edmunds.comTopRecommendedHybrid -Edmunds.comConsumersTopRatedvehicleintheConvertibleOver $35,000category IS350/250 -Cars.com2010BestBetforLuxuryCars

2002
JANUARY GX470revealedinDetroit SpeciallybuiltsportscarforSteven SpielbergsMinority Report revealed inLosAngeles MAY ES300andRX300areAmericas best-sellingluxurycarandSUV NOVEMBER Productionversionofall-new GX470luxuryutilityvehicleunveiled inFlorida LF-S,firstLexus Futureconcept vehicle,unveiledinTokyo,showcases newdesignphilosophy

AnnualU.S.Sales:234,109 DealerCount:199

2004

AnnualU.S.Sales:287,927 DealerCount:210

IS300capturesfirstmotorsports championshipinGrandAmerican SportTouringclass DECEMBER GX470goesonsale Best-sellingluxurymakeinAmerica forthird onsecutiveyear c

APRIL Two-millionthvehiclesoldintheU.S. ThirdconceptvehicleinLFseries in12months,theLF-Cretractable hardtop,unveiledinNewYork AUGUST SecondSC430PebbleBeach SpecialEditiongoesonsale

2006
JANUARY All-newflagshipsedan,theLS460, revealedinDetroit FEBRUARY ES350premieresinChicago accompaniedbyagiantmechanical flowertokickofftheCanYou EngineerDesirecampaign

2008
JANUARY All-newLX570goesonsale ISFhigh-performancesedan goesonsale FEBRUARY RX350andES350join PebbleBeachCollection

2011
JANUARY FirstLFAproductionvehiclearrivesin theUnitedStates MARCH CT200h,Lexusfifthhybridvehicle, goesonsale APRIL WorldpremiereoftheLF-GhconceptvehicleinNewYork
GX460 CT200h RX350 RX450h -KiplingersBestResaleValueintheTruck-BasedSUVscategory -KiplingersMostFuel-Efficientinthe$25,000-$30,000category -PolkAutomotiveLoyaltyAwardintheMid/Full-SizeSUVcategory -U.S. News & World ReportsBestLuxuryMidsizeCrossoverfortheMoney -KiplingersMostFuel-EfficientintheLargeandMidsizeCrossoverscategory

AnnualU.S.Sales:260,087 DealerCount:226

AnnualU.S.Sales:322,434 DealerCount:220

APRIL ES350andGS450hgoonsale LS600hLunveiledinNewYork, featuringtheworldsfirstfull-hybrid V8powertrain

JANUARY Revealofredesigned,third-generation GSsportsedanandworldpremiere ofworldsfirstluxuryhybridSUV,the DECEMBER Best-sellingluxurymakeinAmerica RX400h,inDetroit forfifthconsecutiveyear V8racingenginesprovidedtofour teamsinGrandAmericanRolex SportsCarserieswithfirstserieswin infourthrace
LS430 ES330 RX330 GX470 -Consumer GuideBestBuy -Consumer GuideBestBuy -Consumer GuideBestBuy -Automobile MagazineAll-StarMid-SizeSportUtility

APRIL WinnersofthefirstLexusEco Challengeannounced OCTOBER LexusrevealstheIS250Cand IS350CconvertiblesatParis MotorShow DECEMBER Best-sellingluxurymakeinAmerica forninthconsecutiveyear

JUNE Thesecond-generationRX450h goesonsale

LF-Chpremiumcompacthybrid conceptmakesNorthAmericandebut inLosAngeles

Best-sellingluxurymakeinAmerica fortenthconsecutiveyear
LS460 - utomotive Lease Guide2010ResidualValueAwardforLuxuryCar A -AutoPacificVehicleSatisfactionAwardandIdealVehicleAward ES350 -AutoPacificVehicleSatisfactionAwardandIdealVehicleAward LX570 -Kelley Blue BookBestSkiTripforTop10RoadTripCars RX350 - Automotive Lease GuideResidualValueforNearLuxuryUtilityVehicle -PolkAutomotiveLoyaltyAwardintheMid/Full-SizeSUVcategory RX450h -TexasTruckRodeoMid-SizeLuxurySegment IS350/250-Kelley Blue BookBestResaleValue:Near-LuxuryCar

LS430 -Consumer GuideBestBuy -Edmunds.comEditorsMostWantedVehicleinLargeSedan Under$55,000 -Edmunds.comConsumersMostWantedVehiclesinLargeSedan Under$55,000 ES300 -Consumer GuideBestBuy GX470 -TexasTruckRodeoPremiumSUVoftheYear -Four WheelersFourWheeleroftheYear -4-WheelandOff Road4x4oftheYear -Automobile MagazineAll-StarAward

OCTOBER LS460andLS460Lgoonsale, redefiningfull-sizeluxurysegment DECEMBER Best-sellingluxurymakeinAmerica forseventhconsecutiveyear

LS460 -CNETEditorsChoiceAward ES330 -Consumer GuideAutomotivesMostSignificantNewIntroduction RX330 -The Car Book 2006 BestBuy IS350 -Wards 10BestEngineforits3.5literDOHCV6 RX400h -PolkAutomotiveLoyaltyAwardinMid-SizeSUVcategory

THE LEXUS COVENANT

Lexuswillenterthemostcompetitive, prestigiousautomobileraceintheworld.Over50years ofToyotaautomotiveexperiencehasculminatedinthecreation ofLexuscars.Theywillbethefinestcarseverbuilt. Lexuswillwintheracebecause:Lexuswilldoitrightfrom thestart.Lexuswillhavethefinestdealernetworkintheindustry. Lexuswilltreateachcustomeraswewouldaguestinourhome. Ifyouthinkyoucant,youwont Ifyouthinkyoucan,youwill! Wecan,wewill.

LS460 - The Chauffeur Magazine TopPickforChauffeurCaroftheYear ES350 -Kiplingers BestNewCars,BestinClass$30,000$45,000 GX470 -Kiplingers BestNewCars,BestResaleTruck-BasedSUV