NEXT CARE INC (A Gouri Group Company)

NEXT CARE INC is part of GOURI Group. Innovation, quality control, ethical business practices have been the key to success of the Gouri Group. With a vision to fulfill the emerging demand of Ethnic Indian Apparels and accessories in the western world, Gouri Group was established in the year 1991 headquartered at Chandigarh. A humble beginning soon transformed into flourishing a business empire. After the astounding success in International market, Gouri Group made its foray in the Health, Hygiene and Lifestyle category. The belief that NO ACHIEVEMENT IS BIGGER THAN THE ONE YOU AIM TO ACHIEVE THE NEXT, prompted the launch of NEXT CARE INC (NCI). NCI initiated the R & D efforts to bring the most contemporary and innovative solutions to enhance lifestyles at an affordable price. Amazing Perfumes/fragrances and innovative Wet Towel Dispenser are a few product categories that indicate the immense novel ideas that are being developed to give Health, Hygiene and Lifestyle, essentially the NEXT perspective. With a vision to become a significant market player in personal care products category, NEXT aims at focused brands to SERVICE the category thereby contributing in categories it operates i.e perfumes and deodorants. NEXT operates as sub-premium brand with clear focus on urban & semi urban market catering to Socio Economic Class (SEC) A & B with age group of 15 years and above. The distribution focus is on A & B class outlets in towns with population of 40000 & above as per 2001 census. NEXTs achievement is explained by the fact that in the sixth month of its operation NEXT featured amongst top brands of perfumes contributing to 80 % of sales in general trade in India. (source: A.C. Neilson, May 2010). Next range of products is being distributed through 753 distributors spread across India.

The elegant range of Perfumes is being manufactured at one of the most modern and technologically advanced manufacturing facility located at Baddi, an Industrial township in the foot hills of Shivalik range in Himachal Pradesh. Powered by the latest equipments & highly skilled staff, each unit of peDigital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. [edit]Pull

versus Push

Two different forms of digital marketing exist:

In pull digital marketing, the consumer actively seeks the marketing content, often via web searches or opening an email, text message or web feed. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing. In each of these, users have to navigate to the website to view the content. Only current web browser technology is required to maintain static content. Search engine optimization is one tactic used to increase activity. Martin et al. (2003) found that consumers prefer special sales and new product information, whereas "interesting" content was not useful.[1] In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message. Push marketing is also known as spam. Push technologies can deliver content as it becomes available and can be better targeted to consumer demographics, although audiences are often smaller, and creation and distribution costs are higher rfume is subject to stringent quality control measures before being rolled out. NCI value its commitment to quality & would like to stand tall in meeting the same, no matter what it takes to achieve the same. To match international standards and international quality, NEXT is first in India to introduce advance CP technology which ensures stability and lasting of perfume. After understanding consumer requirement the products are being conceived, created and produced. Absolute international class bottling, packaging and quality of perfume makes NEXT different from other available brands in market. As per AC Neilson data in Modern Trade outlets deodorants contribute 96% & Spray perfumes 4% of total fragrance category sales. Combined sales of general & Modern trade also confirm the ratio of 69:31 in re. wise sales volume of Deo versus perfume in fragrance category. Guided by intense market research findings NEXT has now forayed into a dynamic & extremely fast growing category of Spray Body Deodorants with high focus of creation of a specialised product to meet each of the consumer needs. Amalgamation of unique buying features like perfumed deodorant, 24 hrs freshness, safe on skin etc NEXT becomes the 1st brand in India to offer all such benefits in one single offering. Not only this the perfumes being used in the NEXT range of Deo,s are as per IFRA (International Fragrance Association) guidelines making NEXT range of Deos unique & one step ahead of existing brands. NEXT range of Deos is MADE IN UAE by Shirley May FZE (a Swiss Area Perfume Group) having worlds largest and most modern manufacturing facility. Besides the quality of ingredients Next wear an International class look and is one of the few brands being made abroad and marketed in India.

NEXTs strength lies in the ongoing research on perfumery compounds. The sole of the category being represented by NEXT is the perfume compound. Choicest of perfumes from world over are being blended uniquely to satiate the consumer want in domestic market. Unparalleled lasting and packaging makes NEXT stand apart and tall in competition. Currently, NEXT has presence within India but as a group GOURI has global presence in countries like UK, USA, Canada etc.