earth fire water imagination

volume 2 edition 1
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If you would like to contribute please get in touch. you will find contact details here f4mmedia@gmail.com http://www.f4mmedia.co.uk http://www.futurhoodav.co.uk http://f4mmedia.wordpress.com

Here we present the new elements, no longer just a series of style books and portfolios but an irregular - and I mean very irregukar magazine of the things that interest me. You will find bits and pieces of the things I am working on or have just completed., generally the things I want to talk about. If you can please subscribe to my various channels, I have a good few. Donations via paypal would be useful - f4mmedia@gmail.com. There are resources to be found on a variety of my channels and pages graphic and video resources in the main. There are some new projects coming through, mainly centred on work in Sheffield and Sweden.

twitter@f4mmedia 08432895485 http://www.behance.net/futurhoodav http://entertainingtoolbox.wix.com/arts https://f4mmedia.artery.io/ http://www.youtube.com/user/futurhoodav http://www.youtube.com/user/f4mmediavideo

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I really like hybrids. Although grunge may have fallen by the wayside somewhat given the rise in popularity of other design schemasand styles, something I like to call electro grunge still has some appeal and some use.

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graphic resources

There are a number of freebies in our deviant art porfolio. Feel free to download away. Always useful for anyone needing graphic content. In addition there are a number of paid for prints available. You can find more on fine art america a paypal donation to f4mmedia@gmail.com would be nice - it will help

As you will undoubtedly notice I am not a trained graphic artist. I am simply someone who has an abiding love of the visual - whether it is still imagery, illustration, graphic design or moving imagery, animation, motion graphics or film. You find a varoety of other reources on the artery webstore - f4mmedia

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Business Video
Video you make for your business can be so much more than the almost blank face direct to camera, or the evangelical emotivism, you find around. It certainly can be more than a few still images strung together and a complementary few bits of text, perhaps as lower thirds, crawling along the bottom of the screen or, perhaps, as a sort of sidebar scroll. We have a tagline - who put the art into marketing. No we are not giving ourselves airs and graces, but we do try to make what we produce interesting without being overpoweringly self-absorbed. Video is well within the reach of small businesses these days. For those who have the courage the next step is often to do it yourself. This can be a mistake. Then again, learning by your mistakes is an old adage

One thing you can do is to look for small, low overhead agencies - yes like f4mmedia! So why shouldnt I put in a pitch for us. We are cute and lovable, we also have a sense of humour. We are not the greatest things since sliced bread, the answer to world peace, or the cure for all of the dread diseases and the common cold. We are straight up, honest, hard working and have eyes and ears as well as imaginations. So why dont you just pick up the phone or send us an e-mail. The images come from a promo we did for ourselves a little while ago. The discounts are still running. They wont forever.

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As with all marketing video has its own rules. The basics are that it should run with the overall branding scheme. If you dont have one, or it is implicit or unconscious - make it plain. This makes all sorts of things a lot easier. Clearly set out your message, your story, your tagline, palette, design scheme, the landscape, setting and scene, the palette and typography, where applicable.

There are lots of different sorts of business video. Do not assume that what you think will work well is going to be necessarily true. Promos, demos, presentations, testimonials, straight ads, comparisons, staff presentations, how-tos, i nfomercials, these are just a few. One Market Media llists 51 different forms of business video. They are not far wrong.

Think carefully about your targets. To aim squarely at them you need to find the right channels, as well as the right content. Get someone else to look at the whole project - you get too many answers yes, great, I like it, from those close, or those working directly for you. After all that - you can always call us.

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Audiovisual art

Can you give it a real and full definition? I call myself an audio-visual artist. Why? Because I play and produce, eventually creating pieces to be watched on a screen or projected. These pieces incorporate all too often elements of video, music, spoken word, text, still imagery from photo, vectors and so on. I like it! I hope you do as well.

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These images are taken from a recent project called wireframe steam. You can find it here, on youtube. I had been musing on the whole steampunk thing. As usual I got caught up in the musings and let my mind and imagination wander. A little wireframe here and there, a few pieces of bright blocks, well windows 8 is floating around, a blur or two to fit my generally dizzy nature and the visuals came about.

As with all of my visuals and visual art, that side of things was porduced under the name Quantize of futurhood av. The music was produced under the name Silverback DJ, something from the dim and distnt past ... the days of our old club night, Spannered - dont ask. Out of samples supplied as a bonus by Loopmasters and a couple of other bits, I managed to create what I think is a suitable piece. Just a nod towards steam, if that can be done.

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music video
I really enjoy creating music videos - you can find a whole range on the youtube channel - futurhoodav There are video there ranging from hiphop, through dubstep, chilled/ambient, to varieties of house, from minimal to tech and so on. You will notice that the videos on my channel are not just performance videos. For me there is nothing worse than the tired and tedious performance music videos, set and shot in a place predictable for the genre, indeed predictable in every way. I like to use footage, styles, motion graphics that are evocative but certainly not predictable.
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work in progress
Here are some stills from recent pieces uploaded to the futurhood av youtube channel. playing with bits and pieces in and around a steampunk ethic but not taking on the style directly. The titles played with the notion of anti-aliasing. I may look at doing something to unify all of them and take the thread on to something closer to steampunk proper or find an established or recognizable hybrid to make all of these bits and pieces something singular.

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