Professional Documents
Culture Documents
A Study On Consumers' Preference Towards "The Hindu Newspaper"
A Study On Consumers' Preference Towards "The Hindu Newspaper"
PROJECT REPORT
Project report submitted to the Bharathiar University In partial fulfillment of the requirements for the award of the degree of BACHELOR OF BUSINESS MANAGEMENT WITH COMPUTER APPLICATION
Erode 638107.
20072010
Certificate
CERTIFICATE
This STUDY is to certify that the Project report entitled A
NEWSPAPER is a bonafide record of the work done by L. ASWIN (Reg. No: 0725G0255), and submitted in partial fulfillment of the requirements for the award of degree of Bachelor Management Coimbatore. with computer application, of Business Bharathiar University,
Faculty Guide
PRINCIPAL
Internal Examiner
External Examiner
Seal
Declara tion
DECLARATION
I STUDY HINDU , hereby declare that the dissertation, entitled A
ON CONSUMERS
PREFERENCE to
TOWARDS the
THE
UNIVERSITY award of
the requirements OF
Degree
BACHELOR
BUSINESS
APPLICATION is a record of
original research work done by us during the period of 2007-2010 under the supervision and guidance of Mr. G.VENUGOPAL, M.A., M.Phil., MBA., Lecturer in Department of Business Management
Place :
CANDIDATE Date
SIGNATURE OF THE :
Acknowled gement
ACKNOWLEDGEMENT
I take this opportunity to acknowledge with great M.A.,
pleasure, deep satisfaction and gratitude. The investigator places on record, her sincere thanks to Thiru. the opportunity to conduct the study. The investigator is highly indebted to Dr. N. RAJAGOPAL, M.S.c., M.Phil., Ph.D., PGDCA, D.A., Principal, Kongu Arts and science college, Erode for his blessings and encouraging words to complete the study. I sincerely thank Mr. M VISWANATHAN, M.B.A., M.Phil. PGDCA, Head of Management Department, Kongu Arts and Science College, Erode for his motivation and encouragement to complete this project successfully. My whole hearted and profound thanks to Mr. G.VENUGOPAL, M.A., M.Phil., MBA., Department of Business Management Studies, for his valuable support, worthy guidance, encouragement, kind cooperation and timely help to complete this research in time. E.R.KARTHIKEYA, Correspondent, Kongu Arts and science college, erode for providing
L. ASWIN
Contents
CONTENTS
Chapter No. List of Tables List of Charts I INTRODUCTION AND DESIGN OF THE STUDY 1.1 1.2 1.3 1.4 1.5 1.6 1.7 II III IV V Introduction to the Study Statement of the Problem Objectives of the Study Limitations of the Study Research Methodology Hypothesis Limitation of the Study 1 1 6 7 8 9 13 14 15 16 22 66 66 68 69 70 71 Particulars Page No.
REVIEW OF LITERATURE PROFILE OF THE HINDU DATA ANALYSIS AND INTERPRETATION FINDINGS, SUGGESTIONS AND CONCLUSION 5.1 5.2 5.3 Findings Suggestions Conclusion
Bibliography Annexure
List of Tables
LIST OF TABLES
TABLE NO.
PARTICULARS AGE OF THE RESPONDENTS GENDER OF THE RESPONDENTS EDUCATIONAL QUALIFICATION OF THE RESPONDENTS OCCUPATION OF THE RESPONDENTS NEWSPAPER TO READ QUALITY OF INFORMATION OF THE HINDU NEWSPAPER AN EXPERT ASK TO PURCHASE NO. OF RESPONDENTS OF READING RELIABLE INFORMATION SUPPLYMENTRY COPY OF THE HINDU RELEVENT INFORMATION RELEVENT OPTION PROBLEM FACED TO USE THE HINDU NEWSPAPER LACKING IN COVERING LOCAL AREA NEWS VALUE TO ADD IN OUR LIFE GIVING MORE KNOWLEDGE EFFECTIVE INFORMATION
PAGE NO. 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17
List of Charts
LIST OF CHARTS
CHART NO. 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17
PARTICULARS AGE OF THE RESPONDENTS GENDER OF THE RESPONDENTS EDUCATIONAL QUALIFICATION OF THE RESPONDENTS OCCUPATION OF THE RESPONDENTS NEWSPAPER TO READ QUALITY OF INFORMATION OF THE HINDU NEWSPAPER AN EXPERT ASK TO PURCHASE NO. OF RESPONDENTS OF READING RELIABLE INFORMATION SUPPLYMENTRY COPY OF THE HINDU RELEVENT INFORMATION RELEVENT OPTION PROBLEM FACED TO USE THE HINDU NEWSPAPER LACKING IN COVERING LOCAL AREA NEWS VALUE TO ADD IN OUR LIFE GIVING MORE KNOWLEDGE EFFECTIVE INFORMATION
PAGE NO. 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56
Chapte r I
Introductio n
a small part of the press the farm newspaper is usually applied to the publications devoted mainly for recording current events and the term periodicals to magazines, reviews to journals. In reality the press is a private industry and a public service. No other force in public life operates so persistently and so The scope of this subject of extensively in its range of appeal.
appeal and matter as so does the press. Newspapers have a unique dimension of social responsibility, which means the newspaper industry different from every other industry. But business success is as vital to this industry as to any other.
According to the recorded facts the first newspaper of the world was published in China around 1000 years ago. It meant News of the Capital. The second newspaper of the world was the Acto Divra which meant, Daily happening in Greek. There are the oldest two newspapers in the pre-recorded history. The first newspaper of the world was the Morning Post which was started in London in the year 1772 followed by this another newspaper The London Times started in publications. The Origin Newspaper of the Indian
The first newspaper in Indian appeared on 29th January 1780, which James Augustris commercial expose paper open Hicky to started was parties East the a Bengal weekly as a Gazette political mission Rule or and to and Calcutta General Advertises This all of Journalism the malpractices
started in
India
Administration for his criticisms Hicky was fined a large amount and later on imprisoned. Simultaneously a number of Journals emerged under the sponsorship of company officials for defending themselves against the criticism made by Hicky and his followers. The second one came up in November 1780. The third one up in February 1784. The Calcutta Gazette this was followed by Bengat Chronicle in 1785 from them onwards the news and newspaper have flooded throughout India, Indian press the present Scenario. The Indian press consists of more than 20000 newspaper magazines and periodicals published in 20 different languages with a combined circulation of more than 55 million.The major newspaper, Society magazines (INS) is with given Newspaper 53.4%. It number in has of the membership Indian
a combined
circulation of 7 millions and there are 38 in Indian languages with a circulation of 27 million. News Agencies There are 4 main news agencies in India. 1. 2. 3. 4. Press Trust of India (PTI) United News of India (UNI) Sam char Bharathi (SB) Hindustan Sam char (HS)
While the Press Trust of India is supplying news in English, the other two are operating through the medium of Hindi and other Indian languages. Since May 1982, the United News of India has also launched a new service in Hindi and the credit line of UNIVARTA. Similarly Press Trust of India has started in 1986 a Hindi language news service called Press Trust of India BHASHA. Role of Newspapers to the Consumers The power of the press is felt on our activities. It controls the rise and face of ceings, cabinets and presidents. Once an editor said I care not who governs the country so long as I can govern the press . The press has rightly been called the influential organ has to shoulder Fourth Estate.Such an great responsibilities the power,
unless used with great care will cause server damage. The first and foremost duty of the press is to furnish uncolored news, but at the same time, it should furnish news on all fields such as science, economic, politics etc. The news should not suppressed undue emphasis be laid.
front pages, while world wide important news are not given place in the first page. Another great responsibility of the press is to represent public opinion without fear or favors. As the press is called the eyes and ear of the world, it has to keep an eye on what happens and reflects views of the people on those happenings. The press is a medium not only to give news to the public but also to express the public opinion. The letters of the consumers published under Letters to the Editors Yours Views etc. Initiate debates on controversial issues. It will help definitely to bring out the best of it. Thus the press is not only a mirror of what the people thinks, but it is also a school of Instruction, a source of guidance to the common people. CONSUMERS VALUE Consumers delivered value is the difference between total consumers value and total consumers cost. Total consumers value is the bundle of benefits consumers expect to incur in evaluating, obtaining, using and disposing of the product or service. CONSUMERS STATISFACTION Satisfaction is a persons feelings of Pleasure of disappointment resulting from comparing products perceived performance (or outcome) in relation to his or her expectations. At this definition makes clear, satisfaction is a function of perceived performance and expectations. performance matches the expectations, the If the performance falls If the short of expectations, the consumers is dissatisfied.
consumers are satisfied. If the performance exceeds expectations, the consumers is highly satisfied or delighted. Many companies are aiming for high satisfaction because consumers who are just satisfied still find it easy to switch when a better offer comes along. Those who are highly satisfied are much less to switch. High satisfaction or delight creates an emotional bond with the brand, not just, a rational preference. The result is high consumers loyalty. From past buying experience, friends and associates
advice, and marketers and competitors information and promises. The key to generating high consumers loyalty is to
deliver high consumers value According to Michael Lanning, in hi delivering profitable value; a company must develop a competitively superior value proposition and a superior value delivery system. A companys value will proposition have is much the more than and its their
positioning on a single attribute; it is a statement about the resulting experience consumers from offering relationship with the supplier. The brand must represent a promise about the total resulting experience that Whether includes all offering. the consumers the promise can is kept expect. depends channel
upon the companys ability to mange its value - delivery system communications and experiences the consumers will have on the way to obtaining the
1.2 STATEMENT OF THE PROBLEM Knowledge is power In todays world there is an increasing demand of knowledge, especially after the economy has opened up the world is becoming one small village newspaper is one effective media which producers relevant information. Newspaper now a days has become one of the no doubt other media vehicles television, radio and other sources provided crack inner course of action that is really wanted by the reduce. The print media becoming very competitive throughout the country. The reduce by and large are modernizing their preference and there are various newspapers are circulated everyday. The need of the study areas to know the preference towards The Hindu Newspaper will also help to know the attributes which made the reduce to preference of Hindu. live information but they most
1.3 OBJECTIVES OF THE STUDY 1. To study the consumer preference towards The Hindu Newspaper. 2. To know the consumer preference towards supplement issued by the Hindu. 3. To study the preference of the reader with the present distribution system of newspaper with special reference to agent newspaper vendors. 4. To offer suitable suggestions for enrich the consumer preference of The Hindu news paper.
1.4 SCOPE OF THE STUDY The study is conducted to know the consumer preference of The Hindu newspaper. This may help the company to decide upon their new ventured. The research focuses on the several features of the Hindu and in awareness, suggestion in the market, which may help the company in further development of the newspaper. The research provides a complete feedback on The Hindu which may sincere a backup for their future plans with respect to design area.
1.5 RESEARCH METHODOLOGY Research Design Research Design is descriptive as well as analytical, because the researcher has used facts or information already available and analyzed these to make a evaluation of the material. Primary data collection Primary data was collected with the help of a structured questionnaire. The questionnaires were administered to the selected 150 respondents of The Hindu news paper. Technique of data collection The questionnaire has been designed and used to collect the needed primary data. Both open ended and close ended questions were used. Area of the study The study on consumer preference towards has been limited to consumers located in Erode Town. Period of the study The period of the study covers one year during 2008-2009. Sources of Data The validity of any research is based on the data collected for the study. The present research is based on both primary as well as secondary data. The primary data were collected from the selected sample respondents in the study area. Simple satisfied random sampling method was used to selecting the respondents.
the main
tool
the
was given to construct the questionnaire. The questionnaire was prepared with the help of the research guide and experts. The questions were framed in a sample manner, capable of being answered easily and quickly by the respondents. The possible answer to every question and to put a tick mark by the respondent whenever was applicable. The study also consists of secondary data, which are
collected from magazines, newspapers and journals and also website. Sample Size The sample size selected for the study is random sampling method. Sampling Techniques Data on the various aspects directly and indirectly related to the investigation were gathered through questionnaires to the respondents. The questions were necessary to ensure the reliability of the information. The questions were simple to understand and to contain the choice of questions means simple alternative choice, etc., so various respondents. It that information should be collected from mentally sound. Tools for analysis: In order to analyze the consumer preference of respondents, the following tables of analysis were used to obtain the various objectives of the study. 150
should be seen that parties are not biased or prejudiced and are
(i) Percentage analysis Percentage refers to a special kind of ratio percentages are used in making comparing between preferences, awareness and satisfaction with various other factors. Observed data Percentage = --------------------- x 100 Sample size Chi square Test: A family degree of probability is used distribution, to test a differentiated member of by this
of freedom
different
hypothesis about variances, proportions, and distributional goodness of fit. Chi-square test (
)
=
(O E )
2
E Degree of freedom = (R -1) (C -1) Wherein, O = Refers to the observed frequency E = Refers to the expected frequency R = Refers to the number of rows C = Refers to the number of columns
1.6 HYPOTHEISIS: In order to realize that objective of the study the following hypothesis has been formulated. There preference exists of age, significant gender, relationship educational between qualification, level of
income,
occupation, and family size. The probabilities indicate the extent of reliance that can be placed on conclusion drawn. The same technique is used incase of chi- square test and the table value chi- square are various probabilities level. These levels are available at level of called
significance. Usually the value of chi- square is at 5% level of significance. Null hypothesis (Ho) Null hypothesis is one that would be true if the alternative hypothesis were false. It is a very useful tool in testing the significance of difference. It asserts that the there is no real difference in the sample and the population in the particular matter under consideration. It is usually denoted by the symbol Ho. The level of significance is always same percentage (usually 5%) which should be chosen with great care, thought and reason. Ho will be rejected when the sampling result is less than 0.05 probability of occurring it Ho significance is true and vice versa in case of 5% level of
1.7 LIMITATION OF THE STUDY 1. 2. 3. 4. 5. The sample size is only 150. The period of study is limited There is no comparative study made. Under the study illiterate people excluded. The result of analysis made in the study depends fully on the accuracy; reliability of informations given by respondents.
Chapter II
Review Of Literature
depend
more
on
free
CDs
and
DVDs
consumership
survey
million consumers in the last 2 years over the last 3 years the number of consumers of dailies and magazines put together among those aged 15 years and above has grown from 179mn to 200mn a growth of 4% every years.2 John O Shaughnessy (1987) marketing strategic is a broad conception of how resource to be Delhi to achieve market success. The content for a marketing strategy shows how the proposed key features of the films offering (products, price, promotion and distribution) are intended to achieve the firm objectives.3
1 2
Narasimha Rao P.V.L. Indian English in journalism Vijay Nicole imprint pvt limited Chennai
Chapter III
Supplements On Mondays Metro Plus Business Review On Tuesdays Young World, an exclusive childrens supplement Education Book Review Improve Young English On Wednesdays Job Opportunities On Thursdays Metro Plus Science, Engineering, Technology & Agriculture NXg, a weekly tabloid, started to share the view of next generation. On Fridays Friday Features cinema, arts, music and entertainment
On Sundays Weekly Magazine covering social issues, art, literature, gardening, travel health, cuisine, hobbies etc. Open Page Literary Review, every first Sunday
Popular Columns include this day that age, The Hindu Crossword and Religion. There is a Sudoku everyday Metro Plus Metro plus throws the spotlight on what happening in the city, events Music Heritage, Life style, people, fashion, Dining out and sport are the broad categories finding expression on this supplements pages. Capturing the pulse of the city and its changing lifestyle, its later for the information and entertainment needs of cross section of consumers. Education Plus A plus is always welcome. It is that extra value that makes good
thing better. Education plus comes to you every Monday with the promise of that bonus, whether you are a student just entering higher secondary schooling or a college graduate hoping to get the first break after leaving campus or simply someone who is keen to keep pace with what is happening in education. Education plus will present and analyse trends in education, provide pointers, and inform. above all,
It will report on all that is current and important in the formal and the non-formal streams as well as in the emerging areas. It will took closely at the local opportunities and international avenues. Property plus Indias property sector is a vibrant and growing areas with new initiatives being taken by government the construction industry, architects and developers to transform the landscape. Property plus features each week articles, reviews and special columns on the many facts that more these dramatic changes. History of Newspaper the Hindu
The first issue of the Hindu was published on September 20 1878, by a group of six young men, led by G. Subramanian Ayer, a radical social reformer and school teacher from Thiruvaiyyar near Thanjavur. Initially printing 80 copies a week at the Srinidhi Press in Mint Street, Black Town, The Hindu was published every Wednesday as on eight page paper, each a quarter of today page size for four annas. After a month with the Srinidhi Press, the newspaper has in printing shifted to the Scottish press, also in Black Town. The earliest available issue of the paper is dated June 21, 1881. In 1881 the Hindu moved to Ragoonada Rows The Hindu press of Mylapore, planning to make the same size as before. printing at its own paper tri-weekly appearing every Monday, Wednesday and Friday evening but maintaining the The paper moved to rented premises at 100 The newspaper The started National press there, Christened itself Mount Road on December 3, 1883.
Press established on borrowed capital as public subscriptions were not forth coming. The Hindu in 1892 building after becamethe of the Maharaja
Vizianagaram, Ananda Gajapathi Raja, gave the national press a loan both for the
building and to carry out needed expansion. Its assertive editorials earned the Hindu the nickname, the new address 100 Mount Road, which to remained. The Hindu Home till 1939, there issued a guard size paper with a front page full of advertisements - a practice that came to an end only in 1958 when it followed the lead by its idol, the pre-Thomson Times and three back paper also at he service of the advertiser. in Madras, In between, there were more views than news. the papers coverage of national news After 1887, when the annual session of Indian National Congress was held increased significantly and led to the paper becoming an evening daily stating April 1, 1889. The Hindu, like many other Indian publishing houses is family run. It was headed by G.Kasturi from 1965 to 1991. N. Ravi from 2003. Other N.Murali, K.Balaji, K. Venugopal, Kasturi and sons. The present era is that of information which is available as right time to the right person. It has been rightly said that soon the power center of the world would not be those who have the financial muscle or greater resources but those who have power of information breeds knowledge and knowledge power. This saying has strongly maintaining is foothold over the acquire and shall continue doing so. The Hindu The Hindu Indias national newspaper since 1878 published by certain and sons limited, Chennai India. The English languages daily with a net paid circulation of 1.18 million (ABC July Dec 2008 and a consumership of 4.06, million (NRs 2006) is the best described as classic yet contemporary. family member 1991 to 2003, and by his brother N. Ram since June 27th
including Nirmala Lakshman, Malini Parthasarathy, Nalini Krishnan, Ramesh Rangarajan and Publisher S.Rangarajan as direction of The Hindu and its Parent Company,
It is India. The
known
for
the
high
quality
of
its
journalism
and
excellent presentation. The newspaper is printed at 12 cities in Hindus Independent editorial stand and its reliable and balance presentation of the New. The Hindu user modern facilities for news gathering page composition and printing. It is printed in twelve centers including the main edition at Chennai where the corporate office is bored. The printing centres Chennai, Coimbatore, Bangalore, Madurai, Thiruvanandapuram, Hyderabad, Coachi, New Delhi, Mangalore Vizag, and Vijayavada,
Tiruchrapalli are connected with high-speed data lines for new transmission across the country. The digital edition of the Hindu e-paper offers itself nothing less delivery online. You can see each page as it appear in the print edition. This means all the reports, articles photographs and other graphics have been organized land our and presented. According to their importance with the appropriate hypography and design elements. You can also see the advertisement as they appear on the page. Three edition Delhi of the newspaper Chennai, Hyderabad and
available for viewing at 6.00 am Indian Standard Time (1st) every day. Access is free for new but well required registering online. The e-paper has been developed for the Hindu by Nine Stars Information Technology Limited and IBM issuing stage of the act technology and offering high resolution and versatile features. Whole pages articles, photographs and other images can be viewed in ply and SPG format and articles can also be read as text. You can make use of the
internets powerful feature search. The e-paper offer you search in several forms you can look for something specific using the search engine. You can also track stories in your areas of internet by setting your preference for My News a news tracking feature you can clip articles and photos for future reference and can E-mail them to a friend.
Chapter IV
Interpret ation
gives in the financial statements. INTERPRETATION The term Interpretation means explaining the meaning and significance of the data so arranged. It is the study of relationship between various factors. ANALYSIS AND INTERPRETATION Analysis Interpretation interpretation is and analysis Interpretation without has no are closely and related. without
not possible
analysis
widely used to refer both analysis and interpretation. Readers satisfaction is an important element of marketing function which decides the profitability of any concern. In this chapter an attempt is made to analyze the main factors influencing the purchase decision of the selected sample respondents in the study area. For the purpose of the analysis, variables are classified into two important strata viz., dependent variables and independent variable. The independent variables used in the study are age, sex, educational status, occupation, and income of the respondent, size of the family and awareness of the sample respondents. The study uses both primary as well as secondary data; primary data was collected through field survey method. For collecting the data questionnaire was used as a main tool. The data thus collected were tabulated systematically in an orderly form. Simple statistical too like employed. percentage age, and chi-square test were
FACTORS
NO. OF RESPONDENTS 49
PERCENTAGE
Below 20
32
21 to 30
30
21
31 to 40
51
34
Above 40
20
13
Tota l
15 0
10 0
INFERENCE It is observed from the above table shows that 32% of the respondents are Below 20, 21% of the respondents belong to 21-30 years, 34% of the respondents belong to 31-40 years, 13% of the respondents belong to above 40 years of the age. From the analysis, it is concluded that maximum of the respondents are 31-40 years to read the Hindu news paper.
100 90 80 70 60
PERCENT
Below 20 31 to 40 Above 40 to 30 21
50 40
32
4
34
30
21
20
13
10 0 Below 20 21 to 30
FACTORS
31 to 40
Above 40
FACTORS
NO. OF RESPONDENTS 12 0 30
PERCENTAGE
Male
80
Female
20
Tota l
15 0
10 0
INFERENCE It is identified from the above table shows that out of 150 respondents 80% of the respondents belong to male category and 20% of the respondents belong to female category. From the analysis, it is concluded that maximum of the respondents are prefer belong to male category.
20
Male Female
80
FACTORS
NO. OF RESPONDENT S
PERCENTAGE
Higher secondary
45
30
Under graduate
39
26
Post graduate
53
35
Others
12
Tota l
15 0
10 0
INFERENCE It is identified from the above table infers that 30% of the respondents belong to the Higher secondary, and 26% 35% of of the the respondents belong to the Under graduate belong to other. It is concluded of from the above analysis, the
maximum(35%)
100 90 80 70 60 PERCEN T 50 40 30 20 10 0 Higher secondary Under graduate Post graduate FACTORS Others 30 26 Higher secondary Under graduate Post graduate Others
35
FACTORS
NO. OF RESPONDENTS 46
PERCENTAGE
Student
31
Employee
51
34
Business man
32
20
Others
22
15
Tota l
15 0
10 0
INFERENCE It is evident from the above table shows that 34% of the respondents occupation belongs to the employee category, 31% of the respondents occupation belong to the student category, 20% of the respondents occupation belong to business man category and 15% of the respondents belong to others. It is concluded from the above analysis, that maximum
100 90 80 70 60 PERCEN T 50 40 31 30 20 10 0 Student Employee FACTORS Business man Others 20 15 Student Employee Business man Others 34
FACTORS
NO. OF RESPONDENTS 56
PERCENTAGE
The Hindu
37
Indian express
48
32
Dina malar
25
16
Dina thandi
21
15
Tota l
15 0
10 0
INFERENCE It is learned from the above table shows that 37% of the respondents are choose and prefer the news paper for the Hindu, 32% of them Indian express, 16% of the respondents used to Dina malar, 15% of the respondents are used and read to prefer the Hindu news paper.
Dina thandi
15
Dina malar
Dina thandi
FACTORS
NO. OF RESPONDENTS 25
PERCENTAGE
Excellent
17
Good
65
43
Fair
49
32
Poor
11
Tota l
15 0
10 0
INFERENCE It is divulged from the above table that 17% of the respondents quality of Hindu newspaper is excellent, 43% of the respondents
opinion is good,32% of them fair, 7% of the respondents quality information of the news paper is poor. It is concluded from the above analysis, that maximum of the respondents opinion of quality information is good.
FACTORS
NO. OF RESPONDENT S
PERCENTAGE
Very important
22
15
Fairly Important
52
34
Neutral
54
36
Not so Important
Not at all
13
Tota l
15 0
10 0
INFERENCE From the above table shows that 15% of is the very
important,34% of them Fairly Important, 36% of them Neutral, 6% of the respondents not so Important and 9% of the respondents expert option of to buy the news paper is Not at all.
34
FACTORS
NO. OF RESPONDENTS 32
PERCENTAGE
22
Very often
47
31
Often
68
45
Sometimes
hardly ever
Tota l
15 0
100. 0
INFERENCE It is understood from the above table that 22% of the respondents are reading the news paper in all of the time, 31% of them very often, 45% of them often and 2% of the respondents are read the news paper in sometimes.. From the above analysis, it is concluded that the
FACTORS
NO. OF RESPONDENTS 60
PERCENTAGE
Very much
40
Neutral
68
46
Not much
14
Not at all
Tota l
15 0
100. 0
INFERENCE It is learned from the above table that 40% of the respondents are getting reliable information to using the Hindu news paper, 46% of them neutral, 9% of them not much,5% of the respondents are have reliable information to use the Hindu news paper. It is found from the above analysis, that maximum (46%) of the respondents are getting information to use this news paper in neutral average.
FACTORS
NO. OF RESPONDENTS
PERCENTAGE
Young world
29
20
Magazine
92
62
Friday review
21
14
oppertunities
Others
Tota l
15 0
10 0
INFERENCE From the above shows that 20% of the respondents are like most the supplementary copy of the Hindu news paper in Young world, 62% of them Magazine,14% them oppertunities,1% of other supplementary . of them Friday review,4% of the respondents are like very much the
100 90 80 70 60 PERCEN T 50 40 30 20 10 0 Young world Magazine Friday review FACTORS oppertunities Others 20 14 4 1 Young world Magazine Friday review Others oppertunities
62
FACTORS
NO. OF RESPONDENTS
PERCENTAGE
Yes
10 8 42
72
No
28
Tota l
15 0
10 0
INFERENCE The above table shows that 72% of the respondents are get considered to using the Hindu news paper is very use to get relevant information but 28% of the respondents are not get it.
28
Yes No
72
FACTORS
NO. OF RESPONDENT S
PERCENTAGE
Time constraint to read newspapers(English or Tamil) More time consumption to read "The Hindu" Non availability of "The Hindu" in your area
28
19
52
35
55
36
Tota l INFERENCE
15 0
10 0
From the above table shows that relevant information of the user preference in 18% of the respondents are Time constraint to read newspapers (English or Tamil), 35% of consumption to read "The Hindu", 36% of them Non availability of "The Hindu" in your area, 3% of them Prefer to read Tamil news paper,7% of them To read other newspaper. them More time
Time constraint to read newspapers(English or Tamil) More time consumption to read "The Hindu" Non availability of "The Hindu" in your area Prefer to read Tamil news paper To read other newspaper
19 7 3
PERCENT
20 10 0
TABLE NO: 4.13 PROBLEM FACED TO USE THE HINDU NEWS PAPER
FACTORS
NO. OF RESPONDENTS 7
PERCENTAGE
Strongly agree
Agree
90
60
Uncertain
53
35
Tota l
15 0
10 0
INFERENCE It is identified from the above table shows that 5% of the respondents prefer to Hindu news paper faced to problems are agree, 60% of them agree to face the problems, 35% of the respondents are face the problem in the Hindu news paper in uncertain.
CHART NO: 4.13 PROBLEM FACED TO USE THE HINDU NEWS PAPER
100 90 80 70 PERCENT 60 50 40 30 20 10 0 Strongly agree Agree FACTORS Uncertain 5 35 60 Strongly agree Agree Uncertain
FACTORS
NO. OF RESPONDENTS 39
PERCENTAGE
Strongly agree
26
Agree
43
28
Uncertain
14
Disagree
54
36
Tota l
15 0
10 0
INFERENCE It is identified from the above table shows that 26% of the respondents are strongly agree to lacing of local area news coverage ,28% of them agree, 9% of them uncertain, 36% of the respondents are disagree the statement.
FACTORS
NO. OF RESPONDENTS 56
PERCENTAGE
Strongly agree
38
Agree
77
51
Uncertain
14
Disagree
Tota l
15 0
10 0
INFERENCE It is identified from the above table shows that 38% of the respondents are strongly agreed that the Hindu news paper add value of our life, 51% of them agree, 9% of them Uncertain, 2% of the respondents are not agree to this statement.
FACTORS
NO. OF RESPONDENTS 15
PERCENTAGE
Strongly agree
10
Agree
60
40
Uncertain
44
29
Disagree
31
21
Tota l
15 0
10 0
INFERENCE It is identified from the above table shows that 10% of the respondents are strongly agree to prefer to Hindu news paper giving more knowledge ,40% of them agree, 29% of them uncertain, 21% of the respondents are not agree to this statement.
100 90 80 70 60 PERCEN T 50 40 40 30 20 10 10 0 Strongly agree Agree FACTORS Disagree Uncertain 29 21 Strongly agree Uncertain Disagree Agree
FACTORS
NO. OF RESPONDENTS 43
PERCENTAGE
Strongly agree
29
Agree
65
43
Uncertain
36
24
Disagree
Tota l
15 0
10 0
INFERENCE It is identified from the above table shows that 29% of the respondents are strongly Hindu news paper agree to prefer to giving more
effective information,43% of them agree, 24% of them uncertain, 4% of the respondents are not agree to this statement.
100 90 80 70 60 50 40 30 20 10 0 Young world Magazine Friday review o ppe rtu n itie s FACTORS Oth e rs 62 Y o u n wo rld g Maga z in e Friday review Oth e r s o ppe rtu nities
PER C E N T
20 14 4 1
RELATIONSHIP OF PERSONAL FACTORS OVER THE FACTORS INFLUENCING PREFERENCE OF PARTICULAR BRAND In order to study the relationship of personal factors such as age, gender, educational level, occupation and monthly income over the factors influencing the preference of particular brand such as price, quality and availability, further analysis has been made under the following heads. CHI SQUARE TEST The chi-square test is an important test amongst several test of significance developed by statisticians. Chi-square is a statistical measure used in the context of sampling analysis for comparing a variance to theoretical variance. The chi-square is a measure of actual divergence of the observed and expected frequencies and as such when there is no difference between actual and observed frequencies, the value of chisquare is 0. Chi-square test frequencies is significant or not. The following formula can be used for calculating chi-square value. Chi-square test (
)
=
(O E )
2
Where, O = Refers to the observed frequencies and E = Refers to the expected frequencies
DEGREE OF FREEDOM The term degree of in freedom a set refers of to the The number degrees of of
independent constraints
data.
freedom are calculated by the formula. V = (c 1)(r 1) V = Stands for degree of freedom c = Stands for number of Columns r = Stands for number of rows LEVEL OF SIGNIFICANCE The probabilities indicate the extent of reliance that can be placed on conclusion drawn. The same technique is used incase of chi- square test and the table value chi- square are various probabilities level. These levels are available at level of called
Null hypothesis (Ho) Null hypothesis is one that would be true if the alternative hypothesis were false. It is a very useful tool in testing the significance of difference. It assert that the there is no real difference in the sample and the population in the particular matter under consideration. It is usually denoted by the symbol Ho. The level of significance is always the same percentage (usually 5%) which should be chosen with great care, thought and reason. He will be rejected when the sampling result is less than 0.05 probability of occurring it Ho is true and vice versa in case of 5% level of significance.
CROSSTABULATION BETWEEN AGE AND RELEVENT INFORMATION FOR ALL AGE GROUPS
AGE GROUPS
TOTAL
NO
Below 20
26
32
21 to 30
16
21
31 to 40
25
34
Above 40
13
TOTAL
7 2
2 8
10 0
(H0) : There is no significant relationship between age and relevant information for all age groups.
(H1) : There is significant relationship age and relevant information for all age groups.
CHISQUARE TEST Calculated 2 Value Degree of freedom Table value Significant level INFERENCE It is observed from the above table that the calculated value of chi-square is greater than the table value. Hence the null hypothesis is rejected and it is concluded that there is significant relationship between age and relevant information for all age groups. = = = = 13.883 3 7.815 Significant at 5% level
CROSSTABULATION BETWEEN OCCUPATION AND PROBLEM FACED TO USE THE HINDU NEWS PAPER
PROBLEM FACED TO USE THE HINDU NEWS PAPER OCCUPATION Strongl y agree Student
2 33 11
46
Employee
18
31
51
Business man
24
32
Others
15
21
TOTAL
9 0
5 3
15 0
(H0) : There is no significant relationship between occupation and problem faced to use the Hindu news paper.
(H1) : There is significant relationship occupation and problem faced to use the Hindu news paper.
CHISQUARE TEST Calculated 2 Value Degree of freedom Table value Significant level INFERENCE It is observed from the above table that the calculated value of chi-square is greater than the table value. Hence the null hypothesis is rejected and it is concluded that there is significant relationship between relationship occupation and problem faced to use the Hindu news paper. = = = = 23.462 6 12.592 Significant at 5% level
Strongly agree
34
Agree
58
65
Uncertain
26
10
36
Disagree
TOTAL
12 0
3 0
15 0
CHISQUARE TEST Calculated 2 Value Degree of freedom Table value Significant level INFERENCE It is observed from the above table that the calculated value of chi-square is greater than the table value. Hence the null hypothesis is rejected and it is concluded that there is significant relationship between relationship occupation and problem faced to use the Hindu news paper = = = = 13.0126 3 7.815 Significant at 5% level
Chapter V
Findings Suggestio
ns and Conclusio n
CONCLUSION
5.1 FINDINGS
Maximum of the respondents are 31-40 years to read the Hindu news paper Maximum of the respondents are prefer belong to male category. Maximum (35%) of the respondents who prefer to the Hindu news paper, are at the Post graduate level. Maximum (34%) of the respondents are employees.
37% of the respondents are chosen and prefer the news paper for the Hindu.
Maximum of the respondents are read Hindu news paper in Often. Maximum (46%) of the respondents are getting information to use this news paper in neutral average. 62% of the respondents are like most Magazine.72% of the respondents are get considered to using the Hindu news paper is very use to get relevant information.
36% of the respondents are Time constraint to read newspapers more time Non availability "The Hindu". 60% of respondents are facing the problems. 36% of the respondents are dis agree to lacing of local area news coverage. 38% of the respondents are strongly agreed that the Hindu news paper add value of our life. 40% of respondents are agreeing to prefer to Hindu news paper giving more knowledge. 43% of the respondents are strongly agreed to prefer to Hindu news paper giving more effective information.
5.2 SUGGESTIONS
The following are the suggestion offered to increase the satisfaction level of The Hindu news paper based on the readers opinion and analysis of the data. Most over of the consumers expressed dissatisfaction
the number of
and cinema should be taken by the publishers to reduce the advertisement coverage and add more sports news, IT news, job opportunities etc. As regards availability of newspapers the highest number of respondents is satisfied, but a few respondents in rural areas dissatisfied because of nonavailability of English newspapers like the Hindu and the Indian Express. Hence newspapers should reach rural areas also. A few respondents are dissatisfied about reliability of news. So reporters must verify the news before they are published.
5.3 CONCLUSION
Newspapers play an important role in our day-to-day life. They have contributed not only for the growth of democracy in a country but also for development of the economy. Indian newspapers enjoy large circulations. It is an influential organ shouldering great responsibilities and should furnish uncolored news without suppressing the facts and also care should be taken to satisfy the needs of consumers.
Bibliogr aphy
BIBLIOGRAPH Y
a) Books Encyclopedia, The world book, volume 14 Encyclopedia, Britannica, Napoleon Ozonolysis, volume 16
Gupta, s.p., Statistical methods, s.chand & sons, New Delhi Kothari, C.R, Research methodology, methods and Techniques Pillai & Bhagavathi R. S.N. Modern marketing New Delhi, Ram Nager, S.Chand & company Ltd, 2001. b) Websites WWW. Presscounsil.nic.in WWW. Worldpressinstitute.org WWW. Google.com.
Annexure
7) What do you think about the quality of information of The Hindu as compared to other English newspapers? A) Excellent D) Poor B) Good E) Cant Say C) Fair
8) You are subscribing a newspaper, an expert ask you to purchase The Hindu, then the extra cost for you will be A) Very Important B) Fairly Important C) Neutral D) Not so Important E) Not at all 9) If somebody provides you The Hindu at free of cost, then what will be your frequency of reading? A) All of the time B) Very often D) Sometimes A) Very Much C) Not Much C) Often E) Hardly ever B) Neutral D) Not at all
11) Which supplementary copy of The Hindu you like the most? A) Young World B) Magazine C) Friday Review D) Opportunities E) Others (Specify) 12) Do you think The Hindu has relevant information for all age groups? A) Yes B) No 13) Tick on relevant options A) Time constraint to read newspapers (English or Tamil). B) More time consumption to read The Hindu. C) Non availability of The Hindu in your area. D) Prefer to read Tamil newspaper. E) To read other newspapers. RateThe Hindu on these 5 scales.
Q.No Question Problem with understanding the language of The Hindu Lacking in covering local news or any other information than other newspapers? How much % of that The Hindu Do you think The Hindu adds value to your life? Is The Hindu information effective to you? Are T.V. Radio giving more knowledge than The Hindu Strongly Agree Agree Uncertain Disagree Strongly Disagree
14
15
020 %
21-40%
41-60%
61-80%
81-100%
16
17
18