2013 MEDIA KIT August 20 + 21, 2013 Metro Toronto Convention Centre Toronto, Ontario, Canada

IncentiveWorks is Canadas largest marketplace for buyers of meetings, special events, incentive travel services, promotional merchandise, motivational products and corporate/business gifts. The two-day show is specifically tailored for planners to connect with suppliers, engage the industry, get inspired and learn how to plan better events. With a 20-year history of proven results, IncentiveWorks is your key to reaching the Canadian market face-to-face! IncentiveWorks is owned and produced by Meetings + Incentive Travel (M+IT).

A HUGE THANK-YOU
TO BOTH YOU AND YOUR TEAM.

INCENTIVEWORKS WAS AN AMAZING SHOW, WITH

GREAT EDUCATION.
I AM HAPPY THAT I EXPERIENCED THE WEEK AS A HOSTED BUYER AND PLAN ON

ADDING THE SHOW TO MY ANNUAL CALENDAR

FOR CONFERENCES.

Tina Hughes
Senior Event Planner & Event Strategist Creative Relations Event Planning

FOUNDED

FREQUENCY

ATTENDEES

1991

Annual

3,000+

about the show

Canadas largest marketplace for buyers of incentive travel, meeting and event space and services.

Expect more than 400 booths and zones, representing over 700 companies from around the world, showcasing the best the meeting and incentive industries have to offer.

Who should exhibit at IncentiveWorks? Exhibitor Categories

MEETING/SPECIAL EVENT/INCENTIVE TRAVEL EXHIBITORS

Domestic and international hotels and resorts, airlines, cruise lines, tourist boards, CVBs, convention/meeting facilities, special event venues and all related supplier services such as audiovisual, ground transportation, catering, etc.

PREMIUM & GIFT CARD EXHIBITORS

Any organization that has a gift card/certificate program. Manufacturers and distributors of premiums, promotions, apparel, golf gear, meeting and conference supplies, employee rewards and recognition programs, etc.

SHOW FLOOR DESIGN

The show floor is divided by Geography/Category. Exhibit placement is made by show management based on these categories to create an enticing show environment for attendees. The show is divided as follows: Canada, USA, Europe/ Middle East/Asia, Caribbean/Mexico/South America, Cruiselines, Premium/ Incentive Merchandise.

Rate

TWO-DAY TRADE SHOW: $2,525 PLUS HST, INCLUDES:

+ 10 x 10 booth (3.05 metres x 3.05 metres), + Complimentary basic print and online showguide listing + 24-hour show security + Free use of dollies for move-in and move-out + Free client invitations and free client invitation mailing + Post-show contact list + Drape, carpet, 4 table, one chair + 4 staff badges (2 staff per shift) + Appointments Program

2013 MEDIA KIT

about the show

Education Sessions
Our education sessions are designed to provide insight, tips and memorable learning experiences for every level of planner and supplier, regardless of where they are in their career. We enlist professional speakers and industry experts to bring attendees engaging, relevant content to help them deliver better events. The education sessions are held daily from 8:30 a.m. 11:30 a.m. More information on IncentiveWorks Education can be found at meetingscanada.com/incentiveworks. 3,000 Canadian corporate and association planners of meeting, convention and incentive travel programs; incentive houses; corporate travel agencies active in meetings and incentive travel; convention and meeting consultants/organizers and special events planners; PLUS, buyers of premium/incentive merchandise and corporate gifts. The 2012 event saw thousands of people walk the show floor over the two days, with a total unique attendance of 1,886 people (as hundreds of people attend both days). Attendance figures do not include exhibitors. Our exhibitors enjoyed a 4.8:1 attendee to exhibitor ratio, one thats well above the exposition industry average.

Who Attends?

Incentiveworks Events
Monday August 19
Site Canada Golf Tournament 8:00 a.m. 4:00 p.m. MPI Foundation Canada Rocks 7:30 p.m. 12:00 a.m.
* All times subject to change

Tuesday August 20
Education Sessions 8:30 a.m. 11:30 a.m. Trade Show 11:30 a.m 5:00 p.m

Wednesday August 21
Education Sessions 8:30 a.m. 11:30 a.m. Trade Show 11:30 a.m 4:00 p.m IncentiveWorks Closing Party 6:00 p.m. 12:00 a.m.

2012 EXHIBITORS TOLD US

TOP 3 GOALS GOING INTO THE SHOW WERE

TOP 3 OUTCOMES OF EXHIBITING WERE 92% 93%

THANKS
FOR INVITING ME AS A HOSTED BUYER.
I MADE SOME

80% 66%
EVERYTHING WAS

86%

FANTASTIC CONTACTS

GREAT PROGRAM!
Principal, Simply Eventful Management Inc.

IT WAS A

AMAZING & PLANNED VERY WELL

THE

VENUES, MEALS, TRANSFERS, HOTELS & SERVICES

Annette McCunn

WERE PERFECT
A TRIP I WONT FORGET.

Nicola Webb

Manager, Global Accounts, HelmsBriscoe

*Source: 2012 post event survey

2013 MEDIA KIT

attendee demographics
WHAT ARE THEY COMING TO BUY?

80%

We reach all types of planners

50%
MERCHANDISE INCENTIVES/AWARDS

60%

48%
TRAVEL INCENTIVES

29%
GIFT CERTIFICATES & DEBIT CARDS

MEETING SERVICES & SITE SELECTION

PROMOTIONAL PRODUCTS

OUR ATTENDEES HAVE BUYING POWER!

ANNUAL MEETING SPEND

$500,000+ 45% $499,000 or less 55%

Purchase, Recommend and/or Approve Meetings, Events & Premiums

97

Hold Meetings/ Events Outside of Canada Annually

54%

ATTENDEES BY ORGANIZATION TYPE

&
3%

2012 ATTENDEES...

AVERAGE ATTENDEE INDUSTRY EXPERIENCE

34%
3

15 %

97% 98% 97
%

Corporate 3rd Party & Independent

46

23% 45%

32%

34%

SAMPLE COMPANIES IN ATTENDANCE (2012)

Ontario Government Invesco Ontario Bar Association Ontario Blue Cross Abbott Laboratories Ltd. Ontario Hospital Association Sun Life Financial GE Healthcare Helmsbriscoe HP Ontario Real Estate Association Vision 2000 Travel Group ConferenceDirect

MMPI Canada Strategic Site Selection Event Spectrum Inc. Greater Toronto Airports Authority Meridican Incentive Consultants Ministry of Transportation PricewaterhouseCoopers (PwC) IBM SM+i / Sunquest Meetings + Incentives Pareto Softchoice McDonalds Restaurants of Canada Limited Maritz Canada Inc. Absolute Conferences & Events Inc. Fraser & Hoyt Incentives

Maxvantage RBC Capital Markets St. Michaels Foundation Retail Council of Canada Gowling Lafleur Henderson LLP Manulife Financial Desjardins General Insurance Group Intact Insurance Company Ingram Micro The College of Family Physicians of Canada Scotiabank Red Bull Canada HRG North America KPMG Fraser Milner Casgrain LLP

Law Society of Upper Canada CWT Meetings & Events CSAE Canadian Restaurant And Food Associations Toronto Maple Leaf Hockey Club Dundeewealth Diversified Business Communications BMO Capital Markets Rogers Publishing Solutions With Impact Wynford The Foundation Fighting Blindness Ontario Pharmacists Association Siemens Canada Limited TD Wealth Management

*Source: 2012 Attendee Post Event Survey & 2012 Pre-Reg Statistics

2013 MEDIA KIT

print advertising
This is your chance to reach 59,675+ corporate, association, government and independent buyers and marketers across Canada before the show! Be seen by targeted buyers who are motivated to purchase before the show opens.

The most qualified audited circulation in Canada

M+IT Full Circulation: 18,413 IncentiveWorks Tradeshow: 3,000 Total Print Distribution = 21,413 90% of our readers request to receive M+IT meaning they tell us they want to receive the magazine and we can qualify them when they subscribe 99% are qualified by name and title and/or occupation

3 WAYS TO REACH ATTENDEES Showguide Print Advertising (August Edition of Meetings + Incentive Travel)
Half Page Full Page
Horizontal 8.125 x 5.45(+.125 bleed on all sides) Vertical 4 x 10.875(+.125 bleed on all sides) 8.125 x 10.875 (+.125 bleed on all sides)

$4,317 $5,757

$2,165 $3,100
MEETINGS + INCENTIVE TRAVEL

Additional Basic Listing Showguide Listing Enhancements

Standard Listing + Logo Extended Listing
MEETINGS + INCENTIVE TRAVEL MEETINGS + INCENTIVE TRAVEL

Companies sharing exhibit space are recommended to purchase INCENTIVE TRAVEL Basic Listings to promote each company Additional MEETINGS + INCEN MEETINGS + 80 Valleybrook Dr 80 Valleybrook Drive in the booth. Additional Basic Listings are only $150 each.Toronto, ON M3B 2S9 Toronto, ON M3B 2 Meetings + Incentive Travel magazine is Included in your booth purchase you will receive a free standard listing both online and in print. Make your print showguide listing stand out by adding one of these great features:
Listing Highlight
MEETINGS + INCENTIVE TRAVEL

80 Valleybrook Drive Toronto, ON M3B 2S9 Tel: 416-442-5600 Fax: 416-510-5140 Website: meetingscanada.com Booth (s) #: Top of Escalator

Tel: 416-442-5600 Fax: 416-510-5140 Website: meetingscanada.com Booth (s) #: Top of Escalator

Canadas voice of the meetings/incentive industry. We are committed to delivering the events, personalities and issues that matter to our readers. Look to M+IT to discover the challenges and achievements of our industry from a uniquely Canadian perspective.

Tel: 416-442-5600 Website: meetings Booth (s) #: Top o

Listing Enhancement Bundle

Meetings + Incentiv Canadas voice of th industry. We are co the events, persona to our readers. Loo challenges and ach from a uniquely Ca

MEETINGS + INCENTIVE TRAVEL MEETINGS + INCENTIVE TRAVEL

Example

80 Valleybrook 80 Valleybrook Drive Drive Toronto, ON M3B Toronto, ON M3B 2S9 2S9 Tel: 416-442-5600 Fax: 416-510-5140 Tel: 416-442-5600 Fax: 416-510-5140 Website: meetingscanada.com Website: meetingscanada.com Booth Booth Top #: Top of Escalator (s) #: (s) of Escalator

80 Valleybrook 80 Valleybrook Drive Drive Toronto, ON M3B Toronto, ON M3B 2S9 2S9 Tel: 416-442-5600 Fax: 416-510-5140 Tel: 416-442-5600 Fax: 416-510-5140 Website: meetingscanada.com Website: meetingscanada.com Booth Booth Top #: Top of Escalator (s) #: (s) of Escalator

80 Valleybrook Drive MEETINGS + INCENTIVE TRAVEL Toronto, ON M3B 2S9 80 MEETINGS + Drive Valleybrook MEETINGS + INCENTIVE TRAVEL Tel: 416-442-5600 INCENTIVE TRAVEL Fax: 416-510-5140 Toronto, ON M3B 80 meetingscanada.com 80 Valleybrook Drive2S9 Website:Valleybrook Drive Tel:Toronto, ON M3B 2S9 416-442-5600 Fax: 416-510-5140 Toronto, (s) #: Top2S9Escalator ON M3B of Booth Meetings + Incentive Travel magazine is Meetings + Incentive Travel magazine is Tel: 416-442-5600 Fax: 416-510-5140 Tel: Website: meetingscanada.com 416-442-5600 Fax: 416-510-5140 MEETINGS of the of the meetings/incentive Canadas INCENTIVE TRAVEL Canadas voice+ voice meetings/incentive Booth (s) #:meetingscanada.com Website: Top of Escalator Website: meetingscanada.com 80 industry. committed to delivering Valleybrook Drive industry. We areWe are committed to delivering Booth Booth+ Incentive Travel magazine is (s) #: (s) of Escalator Meetings Top #: Top of Escalator the personalities and the Toronto, ON M3B 2S9 issues that matter matter events,events, personalities and issues that Canadas voiceIncentive Travel magazine is Tel:to our readers. Look 416-510-5140the 416-442-5600 M+IT to discover Meetings + of the meetings/incentive to our readers. Look toFax: to M+IT to discover the Meetings + Incentive Travel magazine is industry. We voice of the meetings/incentive Website: meetingscanada.com of our industry Canadas voice of the meetings/incentive challenges and achievements Canadas are committed to delivering challenges and achievements of our industry theindustry. committedanddelivering matter events, personalities to issues that Booth (s) #:Canadian perspective. from a from a uniquely Canadian perspective. uniquely Top of Escalator industry. We areWe are committed to delivering to our readers.personalities and that matter matter the personalities to M+IT to discover the the events,events, Look and issues issues that challenges and achievements of to discover the to our readers. Look to M+IT our industry to our readers. Look to M+IT to discover the from a and achievements of our industry challenges and achievements of our challenges uniquely Canadian perspective. industry from a from a uniquely Canadian perspective. uniquely Canadian perspective. One Mount Pleasant Rd 7th Floor Toronto, ON M4Y 2Y5 Tel: 416-764-1661 Fax: 416-764-1419 Website: meetingscanada.com Booth (s) #: Top of Escalator Listing Highlight $150
MEETINGS & INCENTIVE TRAVEL

BEST DEAL

MEETINGS + INCENTIVE TRAVEL

80 Valleybrook Drive Toronto, ON M3B 2S9 Tel: 416-442-5600 Fax: 416-510-5140 Website: meetingscanada.com Booth (s) #: Top of Escalator Meetings + Incentive Travel magazine is Canadas voice of the meetings/incentive industry. We are committed to delivering the events, personalities and issues that matter to our readers. Look to M+IT to discover the challenges and achievements of our industry from a uniquely Canadian perspective.

MEETINGS + INCENTIVE TRAVEL MEETINGS + INCENTIVE TRAVEL

Price

80 Valleybrook 80 Valleybrook Drive Drive Toronto, ON M3B Toronto, ON M3B 2S9 2S9 Tel: 416-442-5600 Fax: 416-510-5140 Tel: 416-442-5600 Fax: 416-510-5140 Full Colour Logo Website: meetingscanada.com Website: meetingscanada.com $325 Booth Booth Top #: Top of Escalator (s) #: (s) of Escalator

or B&W Logo $150

80 Valleybrook Drive Extended Listing $150

MEETINGS + INCENTIVE TRAVEL

Toronto, ON M3B 2S9 Tel: 416-442-5600 Fax: 416-510-5140 Website: meetingscanada.com Booth (s) #: Top of Escalator

Listing Enhancement Bundle $500 Full colour logo,

extended listing + listing highlight

2013 MEDIA KIT

online advertising
Our refreshed IncentiveWorks microsite is an ongoing communication and networking tool for potential attendees, registered attendees, hosted buyers and exhibitors. This highly interactive site posts show, partner and exhibitor news, community commenting, photo galleries, plus all of the content needed to plan and participate in IncentiveWorks.

SITE STATISTICS + 30,717 average page views per month + 5,033 average unique visitors per month + 9,088 average visitors per month + 3:16 minutes, average time on site The IncentiveWorks website attracts a highly qualified and engaged audiencebuyers that you will connect with face-to-face at IncentiveWorks. + 53% new visitors to the site. + 47% returning visitors to the site.

Mini Leaderboard (468 x 60)

RUN OF SITE $1,224/month SPECIAL OFFER Buy 3 months, get one free! 4 full months total, only $3,672
1 position, 5 rotations

Big Box (300 x 250)

RUN OF SITE $1,454/month SPECIAL OFFER Buy 3 months, get one free! 4 full months total, only $4,361
2 positions, 5 rotations *SOURCE: 4 months May 1-Aug 31, 2012 stats

2013 MEDIA KIT

e-promotions
DEDICATED PRE-SHOW E-MARKETING
This is your opportunity to reach pre-registered attendees. In the lead-up to the show, we will send attendees two exclusive e-directs that multiple exhibitors can buy. With this opportunity, exhibitors can promote their booth number and invite planners to visit them at the show.

Text Sponsorship
9 positions per e-direct. One live logo or picture, 50-75 words of copy plus a live link (e-mail or URL)

Rates
1x 2x $1,050 $1,840 Choose one for $1050 or both for $1840

Important Dates
1st Deployment July 16 Creative elements due July 8, 2013 2nd Deployment July 30. Creative elements due July 22, 2013

Our highly targeted e-mail promotions reach thousands of Canadian meeting and event planners leading up to IncentiveWorks. Distribution: National Reach: 23,000 +

Leaderboard (728x90)
$1,020/blast Exclusive opportunity.

6 Dates to Choose from!

Featured Exhibitors
4 positions per blast. One Logo and booth number. Call for date availability.

Rates
$275 per position
All rates quoted are in NET dollar

2013 MEDIA KIT

sponsorships
Benefits of Partnering with IncentiveWorks
We are constantly striving to exceed our sponsors expectations by taking the time to understand what our sponsors want to achieve through our event. As recognized sponsorship industry leaders we focus on the 7 key success factors that make sponsoring our event so successful for our partners + We understand that our price is based on our worth and not our needs. + We make sure we understand your marketing goals and objectives before we present opportunities. + We are flexible and can customize to meet your goals. + We make our partners stand out. + We create value & ROI for your investment. + We prefer long term strategic partnerships that can grow with our events versus quick one offs. + We evaluate and report back on each sponsorship post event.

Marketing Tools
The IncentiveWorks Official Show Guide Published by M+IT magazine and IncentiveWorks the show guide is a comprehensive tool for attendees to pre-plan their attendance at the show and as a post-event resource to reference. The show guide is distributed to over 17,500 qualified meeting planners across Canada and also to the attendees of the education and trade show. MeetingsCanada.com MeetingsCanada.com encompasses every facet of event planning from start to finish. There are tools, tips and ideas that will help meeting planners plan better events including articles, templates and expert advice on hundreds of topics related to meeting and special event planning. With over 45,000 page views every month, MeetingsCanada.com is the ultimate resource to promote your products and services to qualified meeting planners. Extended Listing MeetingsCanada.com allows every supplier to the industry to retain a free basic listing. As an additional marketing tool, companies may purchase an Extended Listing to further enhance their online marketing efforts. The Extended Listing allows a company to provide a virtual site inspection including pictures, additional information, videos, documents, sample itineraries and much more. Extended Listings are highlighted in M+ITs weekly e-newsletter and on the home page of MeetingsCanada.com.

KEY PLANNERS & BUYERS

INCENTIVEWORKS BRINGS OUT THE

IN TORONTO

ARE STELLAR
MUCH BETTER PLANNED &

THE EDUCATION PROGRAMS

AMERICAN SHOWS. I WOULD NOT MISS INCENTIVEWORKS

ATTENDED FOR 17 YEARS.
& HAVE

ATTENDED THAN THE

Kim Bradford
Director, National Sales Orient-Express

Our sponsorships are customized to your needs. We build packages based on our clients individual marketing goals. Bring us your ideas!

2013 MEDIA KIT

rates
Booth
Two-Day Trade Show 10 x 10 Booth $2525 net

Pre-Show Marketing Direct Mail

Pre-Registration List $250 net

E-Marketing
Text Sponsorship (pre-reg) 1x $1,050 2x $1,840 net Featured Exhibitors $275 net (national campaign)

E-mail Promotions Leaderboard $1,020 net

Show Guide Print Advertising

Half-Page Ad $2,165 net Full-Page $3,100 net

Listing Enhancements
Standard Listing + Logo Extended Listing Listing Highlight Additional Basic Listing Full Colour $325 net $150 net $150 net $150 net Black and White $150 net

Listing Enhanced Bundle $500 net

Online
run of Site Mini Leaderboard $1,224 net SPECIAL OFFER buy 3 months, get one month free $3,672 net Run of Site Big Box $1,454 net SPECIAL OFFER buy 3 months, get one month free $4,361 net

Sponsorship
Custom Sponsorships priced by request

2013 MEDIA KIT

FOR FURTHER DETAILS ON THESE OPPORTUNITIES PLEASE CONTACT

SONJA CHILCOTT, Publisher T. 416.510.5226 schilcott@meetingscanada.com ALANNA MCQUAID, Account Manager, International T. 416.510.5144 amcquaid@meetingscanada.com CORI-ANN CANUEL, Account Manager T. 416.510.6819 ccanuel@meetingscanada.com BRIAN EASTCOTT, Sales + Marketing Associate T. 416.442.5600 x3213 beastcott@meetingscanada.com