BHARTI AIRTEL LTD v/s IDEA CELLULAR LTD India is today one of the largest telecom markets in the

world. India's teledensity has improved from under 4% in March 2001 to around 76% by the end of March 2012. The mobile subscriber base (GSM and CDMA combined) has grown from under 2 m at the end of FY00 to touch 919 m at the end of March 2012.Telecom sector has continued to emerge as the prime engine of economic growth, contributing to nearly 2% of the Indian GDP. Various policy initiatives and policy reforms the Indian telecom sector has achieved a phenomenal growth during the last few years and is poised to take a big leap in the future. Bharti Airtel is one of the world's leading providers of telecommunication services with presence in 20 countries including India, Sri Lanka, Bangladesh and 17 countries in the African continent. The Company served an aggregate of 251.65 Mn customers as on March 31, 2012 providing mobile, voice and data solutions using 2G, 3G and 4G technologies. In terms of number of wireless customers, the Company is among the top 5 in the world. The Company provides fixed line voice and data solutions to 3.3 Mn customers in 87 cities in India. The Company also offers an integrated suite of telecom solutions to its enterprise customers, in addition to providing long distance connectivity in India, Africa and rest of the world. The Company also offers Digital TV and IPTV Services in India. The
Sales(Cr) PAT(Cr) EPS(Rs) PATM% ROE% Book Value (Rs) ROA (%) PE Net Sales Growth (%) Core EBITDA Growth (%) PAT Growth (%) Total Debt/Equity Interest Cover Face Value Market cap(cr)
Bharti Airtel Ltd Idea Cellular Ltd

41,603.80 5,730.00 15.09 13.77 12.33 130.16 6.90 22.32 9.43 -7.71 -25.75 0.29 6.72 5 3.07

19,275.32 576.54 1.74 2.99 10.02 38.99 2.72 56.73 25.71 34.20 -31.74 0.94 1.89 10 1.70

Company has adopted IFRS (International Financial Reporting Standards) for consolidation of accounts from the financial year 2010-11 onwards. The company Ranked as the No.1 Service Brand and No.3 in the overall rankings in the annual Brand Equity's Most Trusted Brands Survey. IDEA Cellular is an Aditya Birla Group Company, it is the 3rd largest mobile services operator in India with wireless revenue market share at 15 % in Q1 FY 2013, and subscriber base of over 117 million. Idea has consistently stayed ahead of the industry in VLR reporting, and has the 3rd highest base of active subscribers. Ideas strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. Idea won the Best Brand Campaign at the esteemed World Communication Awards 2011. It also recently won 3 Awards at the ET Telecom Awards 2012, in the following categories Customer Experience Enhancement, Excellence in Marketing and Innovative products, respectively. In the financial year Sales turnover of Bharti airtel is 41603.80 crore and idea cellular 19275.32 crore. Profit margin airtel is better than idea, airtel profit margin is 13.77 percentage and idea it is 2.99. Bharti airtel is more investor friendly in terms paying dividend compared to idea. Last year Bharti airtel dividend payout ratio is 7.70, but idea cellular was not paying dividend in past 5 years. EPS of Bharti airtel higher than idea, airtel EPS is 15.09 in the last financial year, but in the case of idea cellular it is 1.74.