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Shezan Bakery Vs Gourmet Bakery
Shezan Bakery Vs Gourmet Bakery
Shezan Bakery Vs Gourmet Bakery
vs
Strategic Management
Foad Ahmed
A113101
Table of Contents
Table of Contents ...................................................................................................................................... 2 1. Introduction To Shehzan Bakers: .......................................................................................................... 3 MARKETING STRATEGIES OF SHEZAN ....................................................................................................... 3 MARKETING OBJECTIVES: ..................................................................................................................... 3 TARGET MARKETING: ............................................................................................................................ 3 SHORT COMINGS OF SHEZANS MARKETING STRATEGIES ....................................................................... 4 LIMITED BUDGET................................................................................................................................... 4 LIMITED USE OF MEDIA ........................................................................................................................ 4 NO USE OF DOOR TO DOOR ADVERTISEMENT ..................................................................................... 4 LIMITED BRANCHES............................................................................................................................... 4 ACCESS TO A SMALL SEGMENT OF MARKET ......................................................................................... 4 RELIGIOUS ISSUES ................................................................................................................................. 5 2. Introduction To Gourmet Bakers .......................................................................................................... 6 MARKETING STRATEGIES OF GOURMET ................................................................................................... 6 TARGET MARKET SEGMENT .................................................................................................................. 6 MARKETING MIX ................................................................................................................................... 6 Pricing.................................................................................................................................................... 6 Distribution ........................................................................................................................................... 6 Advertising and Promotion ................................................................................................................... 6 Customer Service .................................................................................................................................. 7 SERVICE BUSINESS ANALYSIS ................................................................................................................ 7 Restaurants ........................................................................................................................................... 7 Ice Cream Shops .................................................................................................................................... 7 Donut and Coffee Shops: ...................................................................................................................... 7 Supermarket: ........................................................................................................................................ 7 3. GOURMETS COMPETITIVE EDGEOVER SHEZAN................................................................................... 8 Product ...................................................................................................................................................... 8 Service ....................................................................................................................................................... 8 Competition and Buying Patterns ............................................................................................................. 8 OUTLETS AT MORE APPEALING PLACES ................................................................................................... 8 2
Take out: people that prefer to eat Shezans food in their home or at a d i f f e r e n t location than the actual outlet.
RELIGIOUS ISSUES Shezan bakers is facing some kind of boycott by its customers due to some religious issuesi.e. the company is owned by Qadiyanies, and it is involved in the movement of influencing theMuslims to change their religion to Qadiyaniyat.
Customer Service Obsessive customer attention is the mantra. Gourmets philosophy is that whatever needsto be done to make the customer happy must occur, even at the expense of short-term profits. Inthe long term, this investment will pay off with a fiercely loyal customer base who is extremelyvocal to their friends with referrals. SERVICE BUSINESS ANALYSIS Although Gourmet Sweets & Bakers is creating a new niche in the food service industry, they doshare similarities, and therefore compete with several kinds of businesses:Restaurants Any restaurant offering bakery foods like pizzas etc. Ice Cream Shops As gourmets products also include ice-cream it do compete with ice-cream parlors nearby. Donut and Coffee Shops: Any place coffee and pastries are available for carry -out or dine-in consumption. Supermarket: I n s t o r e b a k e r i e s a s w e l l a s f r o z e n s p e c i a l t y p r o d u c t s o f f e r s o m e competit ion.
Product
The gourmets products have the freshest ingredients including cheeses,o r g a n i c v e g e t a b l e s , a n d t o p s h e l f m e a t s . T h e p r o d u c t s a r e a l s o d e v e l o p e d t o e n h a n c e presentation, will be aesthetically pleasing. imported everything
Service
Customer service is the priority. All employees ensure that the customers are having the most pleasant dining experience. All employees use to go through an extensive training program and only experienced people are hired. By offering a superior product, coupled with superior service, Gourmet excels relative to the competition.