The Consumer Information Search Process :

Information search is defined as the degree of care , perception and effort directed toward data related to the decision problem. It is of two types. 1.The organizational search process: It can be viewed as process through which an organization adapts to change in its external environment as new suppliers, new products , new services. In general it is an activity designed to balance the cost of acquiring information with the benefits of improved final decisions . This process can be determined in part by market characteristics. 2.consumer search: need to examine how particular aspects of the buyers situation and the shopping experience that is being sought affect the search process.

2. purchase consummation phase :

- It includes mercantile protocols that specify the flow of information and documents associated with purchasing and negotiation with merchants for suitable terms like price , availability and delivery dates. -The buyer and seller must interact to provide mercantile transaction. -Mercantile transaction is the exchange of information between the buyer and seller followed by necessary payment. It requires the following transactions. a. Buyer contacts to purchase product or service and it performed through online www, email , b. Vendor states price c. Buyer and vendor may or may not engage in negotiation. d. if satisfied buyer authorizes payment to the vendor e. vendor contacts his her billing service to verify it.

Merchantiles process using Digital Cash:

It includes the following protocol. a. Buyer obtains anonymous electronic cash from the issuing bank. b. Buyer contacts the seller to purchase or buy a product. c. Seller states the price.

d. Buyer sends the e-cash to the seller e. Seller contacts his bank to verify the validity of the e-cash. f. Bank gives positive signal to the seller after ensuring authentication g. Seller delivers the product to the buyer. h. Customer gets the product delivery.

3. Post Purchase Interaction Phase :

It includes Customer service and support to address customer complaints, products returns and product defects. In this we have three issues: 1.Inventory issues: 2.Database access and Compatibility issues 3.Customer service issues. 1.Inventory issues: To serve a customer properly company should inform the right way when an item is ordered and sold out. 2.Database access and Compatibility issues: The customer can access required data from the large amount of information managed by the vendors. It is supported to the customer in the information super highway. 3.Customer service issues: Here customer questions about the product and other details in their mind regarding to product can be resolved.