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Coca Cola Beverage Private LTD: University of The Punjab Gujranwala Campus
Coca Cola Beverage Private LTD: University of The Punjab Gujranwala Campus
Coca Cola Beverage Private LTD: University of The Punjab Gujranwala Campus
University of the Punjab Gujranwala Campus Submitted To: Sir Asher Shakeel Submitted By: Ali Raza (BC090-55) Zahid Bilal (BC090-24)
HISTORY:
Coca-Cola Company is beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale. The Coca-Cola Company began operating in Pakistan in 1953 Coke, Fantail and Sprite are the brands with whom CocaCola is operating in Pakistan. The Coca-Cola Company in Pakistan has invested over $130 million (U.S) and coke has successfully provided 58 years of dedicated service to its customers in Pakistan..It owns 10 plants all around in Pakistan.
HIERARCHY
Organizational hierarchy of Coke,
Manager
Manager of Finance
Manager of sale
Manager of HR
A/C
RSM
OD
WHM
SS
MSM
TA
PM
Cash
SSM
HRB
PM
Inventory
PWH
BSG
QAM
Coke
Fanta
Sprite
Sprite 3G
Kinley
Sprite zero
Coke dite
Pulpy oranges
Pulpy tropical
TARGET CUSTOMERS
Coca Cola takes every customer as target and potential customer who is thirsty. All age groups are being target but the most potential is the age group from 18-25 that covers around 40% of total age segments.
MARKET (geographical,territory)
Gujranwala Gujrat Sarguda Azad kashmer Mirpur Afizabad Shahdara
COMPETITORS:
Major competitors of coke is PEPSI and GORMAY that directly effect coca cola company and the other small companies who indirectly effect coca cola company that is PAK-COLA, MAKA COLA, AMRAT COLA etc.
CONCLUSION
We have concluded from this detailed report that despite the fact Coca- cola currently occupies the market leadership position overall but it does not guarantee that the company will sustain its position in the future as well. In Pakistan as compared to Pepsi, Coca-Cola has less number of consumers as Pepsis market share in Pakistan is approximately 58% where as coke market share is hovering about 32%, hence the conclusion is that Coca-Cola must enhance factors such as relationship marketing, innovation and technology specially in Pakistan to attain market leader position in this region as well
WEAKNESSES:
The organizational structure of Coke is too formal ( being supervised by CCI),so the lengthy processes of decision making and implementation through hierarchy system (i-e follow order from CEO to downwards) have to be followed and employees in Pakistan even (GM) is not allowed to take decisions to change even smallest of things like (Instruction on bottle) on their own .So many brilliant ideas to improve and boost sales remain locked up in employees brain as they are not allowed to work at their own free will.
OPPORTUNITIES:
Coke currently holds about 36% market share in Pakistan. Pepsi leads by holding 54% of market share 10% to other small beverages. Maka-Cola, Pak-Cola etc.So there is vast opportunity for Coke to increase market share -Increasing distributing channels. Line extension like Fanta, Coke, and Sprite in different flavors.Launch a new product it can do it successfully as its is well established,Company and has already positioned itself in customers mind (as those who provide the ultimate in taste and quality) so they are bound to try their new product as well.
THREATS