1. The need for power for cameras led to the creation of which brand by Mr Rubin and Mr Mallory?

(Ans Duracell) 2. United Artists was started by these four people. Three names given one missing. (Ans Charlie Chaplin) 3. Band Aid has three types of variants in India regular, washproof and _____. (Hint: India specific; Ans Band-Aid Turmeric) 4. The consultant/author/business-thinker who has been named this years Global Indian. (Ans Ram Charan) 5. What latin phrase means a portion of employees compensation package, over and above his salary. (Ans Bonus) 6. What english term means a financial incentive doled out to retain specialists at a firm. (Ans Golden handcuff) 7. Which GM company originally manufactured sewing machines and bicycles. (Ans Opel) 8. Which Hotel brand was prevented from using its brand name in India as it clashes with a local hotel based in Sirohi, near Mt Abu, Rajasthan? (Ans The Hilton) 9. Elizabeth Arden recently launched Honey, Ribbon and Mine Again. Named after which celebrity? (Ans Mariah Carey) 10. What sports good is manufactured by Masincedane Sports, whose sales peaked in 2010? (Ans Vuvuzela) 11. Who was the Master of mint in 1710? (Ans Sir Isaac Newton) 12. What major brand started as a service by Air France for its employees to ensure a home away from home for them? (Ans Le Meridian) 13. Conways Law There is always a man in a firm who knows whats going on. He should be _____ (Ans fired) 14. Which web entity vociferously challenged its departed co-founders allegations that they encouraged child pornography (Ans wikipedia) 15. Li Ka-Shing, the Hong Kong based business tycoon, was referred to as which famous comic character? (Ans-Superman) 16. In the early 1900s, what did a New York socialite by the name Mary Phelps Jacobs develop?(Ans- Bra)

17. What is the name given to a stock market crash where the loss is in excess of $ 1 billion? (Ans- Flash Crash) 18. Picture of Bindeswar Pathak 19. Pic of Capt Krishna Nair 20. Logo of Natwest Bank 21. An ad for Jockey

Tata Crucible Questions from Hyderabad Corporate 2011

1. To whom did Balasaheb Pant Pratinidhi, ruler of Aundh Saunsthan donate land to establish a factory and subsequently a town? LAKSHMAN RAO KIRLOSKAR 2. Three commercial banks authorised to issue HK DOLLARS? Two are bank of China (HK) and HSBC, who is the third? STANDARD CHARTERED 3. Two separate boutiques that Pierre Cardin divided his house into in 1959. He tried Trademarking them, but couldnt as the words were too common. He quoted I would like to believe that this was the genesis of a lot of fashion and advertising trends? ADAM and EVE

4. Visual identify guy: (blackberry)

Mike Lazardis, founder of RIM

5. What formulation did Dr. Roshan Captain and team create in 1950s ? LIV-52 6. What question that became a popular ad slogan did Shirley Polykoff utter involuntarily to her husband George and later submitted to FCB ad agency became Clairols slogan? DOES SHE OR DOESNT SHE? 7. Avon foundation supports two causes one is breast cancer and the other is___? DOMESTIC /SEXUAL VIOLENCE 8. Visual Which companies brand portfolio: meera, Nyle, Chike shampoo etc. CAVINKARE

9. Paloma Picassos loving heart and sugar. Frank Gentrys collections: Axis, Equus, Fish, Flux, orchid, Torque etc are part of which companys products? TIFFANYs 10. Started by Nazaren Fonticoli and his biz partner Gaetano Sarini is the official suit of James Bond: BRIONI 11. In 1970-71 Charlton comics ran a series and released comics of which eaterys mascot. RONALD McDONALD 12. Visual : Identify this person: Y C DEVESHWAR ITC 13. Tagline of which internet company is IDEAS WORTH SPREADING TED TALKS 14. 1891 two brothers Anton and Gerard, who was maternal cousin of Karl Marx started co. in Eindhoven, Netherlands. Their first products were carbon filament lamps and other electromechanical equipment. Which co.? PHILIPS 15. Which brand has launched the ONE-77 an ultra-sports car at a starting price of Rs. 20 crore in India recently? ASTON MARTIN 16. Visual: What does APPLE use this image/ logo to denote? PODCASTS 17. In which country has high speed broad band access been made a basic right along with life and liberty, around 95% of them has access to broadband already. FINLAND 18. Co. renowned processor and exporter of whisky, rum, vodka etc. formed in 1944 by L. P. Jaiswal in Kapurthala named after the ruler of the province? JAGATJIT INDUSTRIES after Jagat singh 19. Jupiter enterprises started by Kishore Bhagibhai and Arjan in world of entertainment changed to Rishima international private limited. But now is now by a simple 4 letter name. EROS ENTERTAINMENT 20. Visual: Identify this logo of a famous brand from Andhra Pradesh. VENKATESWARA HATCHERIES

1.Harpal Singh became the first owner-Maruti 800 2.Expand XP in Windows XP- Experience 3.Chandrika soap logo 4.The city which has the most number of off set printing presses-Shivakashi

5. blue point German-Blaupunkt Thoda Simple Socho. Its logo is a modified version of peacock. Its a big financial service company ? National Insurance Corp. Mans shoe with closed front and back open, named after which university ? Oxford Sphere of connectivity design new logo. Only company that encourages copying ? Xerox Founder of Super Cassette Industry Gulshan Kumar What is GDI ? Gross Domestic Income Founder of Puma ? Ruddi Dassler Which company owns North star brand of shoes ? Bata 1992 treaty Marakash gave rise to which currency ? Euro ARAMCO is of which country ? Saudi Arabia Software for the most advanced microprocessor. Which Indian newspaper ? ET Live every moment caller tune. Who is behind this ? AR Rahman Which Public sector was first to list in BSE ? HPCL How is Osetmivier better known as ? Tamiflu Which word has come from French word Little Bag ? Budget To be all things to all people is the philosophy of which internet giant ? Yahoo KV pendarkar in 1952 started which company in Nagpur ? Vicco HQ of which giant is known as STAR inMumbai ? Star TV It is known as Sure,Shield, Reward in UK, SA, and Nigeria. It is known as what (Soap) in India? Rexona Graphic groups, Lucas films 1975. Now it is with Walt Disney ? Pixar Three stars which korean company ? Samsung Logo of AOL Pic. Of SAGAR dry milk powder AMUL S-Next logo who is behind this _ Sahara

AD preity Zinta with refrigerator _ Godrej Laxmi mittal photo 1. What meaning little bits of gold in Spanish was introduced by Alex Foods in 1964? (Hint given: Alex Foods was later acquired by Frito Lays) Ans: Doritos 2. What is the name of the Venture capital fund started by Infosys N.R.Narayana Murthy from a Tamil Root word? Ans:Catamaran 3. Complete this Quote by Coco Chanel: I want to give women.. a scent that smells like a _________ not like a flower. Ans: Women 4. In the year 2000, which film personality did LEGO teamed up to create the movie maker set for children? Ans: Steven Speilberg 5. Which entrepreneur initial stands for Gorur Ramasamy Iyengar? Ans: Capt. GR Gopinath 6. Which company (retailing) is known for introducing Blue light Specials as they occurred at surprise moments when store worker would light up a mobile police light & offer a discount in a specific department of the store? Ans: KMart 7. Which Tobacco companys crest features the word Veni, Vidi, Vici meaning I came, I saw, I conquered? Ans: Philip Morris 8. Based on the patented invention created by Clyde J. Coleman & Charles F. Kettering, what was first installed in Cadillac in 1911? Later on, it was also introduced in two-wheelers? Ans: Self starter / Electric starter 9. What started out as a cable television channel called pinwheel then changed to orange splat? Ans: Nickelodeon 10. What was unveiled by Steve Ballmer on May 28, 2009 at D: All Things Digital Conference hosted by the Wall Street Journal? Ans: Bing 11. Who became the youngest ambassador of the United Nations World food programme in 2004? Ans: Football player Kaka 12. Which brand you would associate with Ashok Kumar, Shami Kumar & Saeed Jaffrey advertised at various times? Ans: Pan Parag 13. Tax introduced in 1535 by King Henry VIII of England & in 1705 by Tsar Peter I of Russia. (Hint: Applicable only to males) Ans: Beard Tax 14. Which watchmaker company was founded in 1853 by Charles-Felicien along with his son Charles-Emile? Ans: Tissot 15. Which company was known as company Bahadur in India? Ans: East India Company

16. If you are TBTF in credit market, where you lower your risk and add more attractive investment. What is TBTF? Ans: Too Big to Fail 17. This statue in Venice is an inspiration for? Ans: Cannes 18. Grrr! Magazine for kids is brought out by which organization founded by Ingrid Newkirk & Alex Pacheco? Ans: PETA 19. Designed by fragrance experts, which product is inspired by the West Indies cricket teams victory sign the high five which they liberally flashed & popularized on the cricket field? (Hint: Manufactured by CavinKare) Ans: Hi-5 20. Star Health Insurance company became the 1st ever Indian company to provide Insurance to which particular group of people? Ans: HIV Positive 21. Identify this business personality. (Hint: Big name in Infrastructure sector) Ans: Jaiprakash Gaur 22. Identify this marketing guru. Ans: Seth Godin 23. Identify the logo. (Hint: Coffee chain in India) Ans: Mocha 24. Which company has the distribution rights for this movie? (Thillalangadi Tamil Movie poster shown) Ans: Sun Pictures 25. Coin released on what occasion? Ans: World Tamil Conference

) English singer/composer, brain child behind rocket record co. in 1972. Has a unique record, they are the only co. that has a trade mark to a song , that was sung only once in public? Ans: Elton John 2) Which former airhostess was Lakmes first Indian model? Ans: Maureen Wadia

3) Which co. did Sunil Mittal get into an agreement in 1983 to manufacture the cos push button telephone models for the Indian market? Later the co. went onto forge alliance with Nokia. Ans: Seimens 4) Picture of this famous Huge Entrepreneur.

Ans: Cecil Rhodes 5) Whose Tagline goes No Flavour Finer The product carries a G I Tag and makes India proud? Ans: Darjeeling Tea 6) The Vanilla Beans are used in the Ice Cream Industry. Which Country produces 80% of the worlds Vanilla Beans output?(Clue Children will know from Cartoons) Ans: Madagascar 7) On 5th April 2011, who announced about his new IT Venture Happiest Minds Technologies Pvt Ltd? Ans: Ashok Soota

Picture of a Logo whose? (Probably the Toughest question- QM) Competition Commission of India

Ans:

9) What term now used in media comes from the name given by the London based pharmaceutical company Burroughs Well Co to the compressed Tablets ? Ans: Tabloid 10) Which Asian Country with Voice based revenues of $ 5.70 Billion has overtaken India as the Call centre capital of the world ? Ans: Philippines 11) Who is the main Holding company of LMVH, owning 42.38% of its Shares and 59.30% of its Voting rights? (Clue Huge Brand) Ans: Christian Dior

12) From the Education Sector. Old Company. Whose Logo?

Ans: Aptech

13) First example of an Indian company hiring a local face to endorse its brand exclusively in another Country. Dabur has roped in which Pakistani cricketer for its brand Hajmola? Ans: Shahid Afridi

14) Which nation gets its top level internet domain as .Ch ? Ans: Switzerland 15) He has donated a majority of his companys shares to M.I.T to fulfill his desire. Under the terms of the Gift, M.I.T cannot sell its shares & will not participate in its management or governance of the Company but can get annual dividend on its shares. Identify this gentleman.? (Huge Indian name) Ans: Amar Bose

16) Arabian Logo . Identify ? get effected by the recession) Ans: Abu Dhabi

(New tourism destination in the Middle East. Did not

17) Logo Identify ? (Local Company) Ans: Vasan Eye Care 18) Which electronic commerce company would be associated with Andrew Mason? Ans: GroupOn 19) This Company is recognized as Indias biggest chain of Family Clubs by the Limca book of world records. They boast of having around 600 corporate members including Microsoft, Brooke bond Lipton, CMC,etc.. Ans: Country Club

20) Very much native Logo. Ans: Nilgiris 1) The US Census used to take over 7 years to complete, this process was cut down to 3 months by an invention of a major company. What? Ans: Punching Cards by IBM 2)Started by Italian brothers; part of the brand name means Rock in French. Which brand? Ans: Ferrero Rocher 3)Visual. Which brand did he create?Ans Mr. Piruz Khambatta & Rasna 4) This Icon was created by Art Paul and got different with the connotation etc. Which icon? Ans: Playboy Bunny

5)some visual on QR Code. 6)Lateral Connect Question on UB Group Pegasus,Kissan etc 7)Lateral Connect Questions on Petronas- Cesarpelli the architect 8)Clue Round Question on Cathay Pacific (3 clues ) Chinese Brand Name 9)Clue Round on St. Gobain 10)Some Retail funda tested in supermarkets by French company - Reynolds 11)visual on Godiva . Started in 1968 this brand was launched to counter the popularity of the Matchbox model of the British company Lesney. Identify HOT WHEELS 2. Started in 1939 as Timely and later known as Atlas, this company had titles by Stan Lee, Jack Kirby, Steve Ditko and others. Identify MARVEL COMICS 3. This IIT IIM alumni when asked about his titles replied "I'm a banker, I can't get numbers out of my head. Identify CHETAN BHAGAT ( The Indian Oil team pressed the buzzer on the third word IIM and gave the correct answer ) 4. Created by Atul Sudhakar Rao Pande , it was inspired by the human phalanges and the central star of the solar system. Identify AADHAAR LOGO 5. What do we know Topeka for a day ? Answer GOOGLE RENAMED ITSELF AS TOPEKA ON APRIL 1st 2010 6. Which of these countries first used Playing Cards as currency India, USA or Canada ? Answer CANADA 7. How many defects according to Quality Guru Phil Crosby are allowed in Quality Improvement Process? Answer ZERO 8. If Android is related to Google, then Droid is related to which brand ? Answer MOTOROLA Round 1- Search For Excellence

1. Carl Barks published this first in 1947. The main theme of the book which was sort of a financial fable was what happens in a society where everyone becomes a millionaire. This is used to teach finance. Identify the protagonist / character SCROOGE 2. Popularized at the 1904 St. Louis Worlds Fair in Forest Park, Ernest Hamwi , a Syrian pastry maker, was selling zalabia, a crisp pastry cooked in a hot waffle-patterned press came to the aid of a neighboring ice cream vendor, who had run out of dishes. What resulted thus ? Answer ICE CREAM CONE 3. Paul Volcker of Barack Obamas team criticized this saying it lead to taxpayer losses and that the future is in danger. Answer TROUBLED ASSETS RELIEF PROGRAMME ( TARP ) 4. A fiery red silk representation of the royal banner of medieval France which was traditionally unfurled only on the battlefield and accompanied by the war cry Montjoie Saint Denis. The first

letter is modified to give it a royal aura. Identify the brand ORIFLAME 5. The secret flavour of 11 herbs and spices is a guarded entity. Only two executives of a company know where this secret is stored. Another two have access to it. Only a handful of people know who the earlier mentioned people are. They are never allowed to travel together. Which secret is so well kept for more than 68 years ? Answer KENTUCKY FRIED CHICKEN ( KFC ) RECIPE 6. Baburao Painter's Maharashtra Film Company, based in Kolhapur, had made a name for itself with its silent films in early 1920s. In 1920, the head of operations resigned from the company and Pendharkar's cousin Shantaram Vanakudre joined the company and became Baburao Painter's right-hand man. They started which famous company whose name means beginning or dawn in Hindi. Answer PRABHAT STUDIOS Round 2- Vision for Excellence 1. Identify creation / controversial ad featuring ex PMs ( logo was blacked out ).

Answer EUROSTAR

2. What started here - ( the sandwich shop visual ) ?

Answer SUBWAY

3. Visual of John Moschitta Jr, famous speed talker shown and Guiness record holder shown. Which brand used him in their commerical to emphasize their brand promise / USP ?

Answer FEDEX

4. Identify this newsmaker in corporate history ( name blacked out from the book visual ).

Answer - BRUCE BARTON ASSOCIATED WITH THE NAMING OF GM AND GE

5. Identify brand from this visual ( brand blacked out ).

Answer BEECHAMS PILLS ( THOMAS BEECHAM )

6. Visual of Law Enforcement bikes ( logo blacked out ). This company has a totally different division and they are the largest manufacturers in this field.

Answer FIREARMS ( SMITH & WESSON ) Round 3 TATA WORLD

1. Designed by Pininfarina, this is a product from Tata Motors - PRIMA SEDAN CAR 2. This Tata company bought ailing cable company INCAB in December 2009 TATA STEEL 3. Identify this product from Tata Tele Services Ltd a product that enables customers to connect to the internet on their television set DIALOG 4. Acronym for Project RUBY associated with this Tata brand which assists children at Nutan Vidyalaya under the aegis of this project RALLIS ( RALLIS UJJWAL BHAVISHYA YOJNA ) Round 4 Mapping Excellence

1. Connect - Shahid Kapoor movie clip ( led to Kareena Kapoor who is an endorser), US Open ( associated as a sponsor ) , Kevin Pietersen photograph ( endorser ), Compaq logo ( association ) CITIZEN WATCHES 2. Connect - Deepika Padukone movie Love Aaj Kal song ( endorser ), Visual of a Mother of Pearl watch, NASCAR logo ( sponsor connection ) , Michael Owen ( endorser ) - TISSOT 3. Connect - Dainik Bhaskar logo ( endorser ) , R logo ( Riddhi sports the company which manages him ), MECON logo ( MSDs father works there and even he received an offer from MECON ) , Pepsi ad featuring Dhoni MS DHONI 4. Connect - Chris Gardner visual (worked at Dean Witter which later merged with Morgan Stanley), some NASDAQ visual featuring Google ( assisted Google IPO ), Freddie Mac and Fannie Mac logos ( was advisor to US government on potential rescue strategies for Fannie Mae and Freddie Mac ) MORGAN STANLEY Round 5 Excellences in Detail 1. Cracked on the first clue 1st Clue Which companys first major product was the yubiwa pipe, a finger ring that would hold a cigarette, allowing the wearer to smoke the cigarette down to its nub while also leaving the wearer's hands free ? Answer - CASIO 2. Cracked on the second clue 1st Clue - They changed their punchline to Life Well Shared in January 2008. 2nd Clue - With a net paid sales of 17 million copies, this is the largest circulated magazine in the world. Answer - READERS DIGEST 3. Cracked on the first clue 1st Clue Which companys had the original patent for its logo The Burping Seal which took on the market by storm ? Answer - TUPPERWARE 1. From where (city) was the first FM radio Service started in India? Chennai 2. Which venture started as Indian Ahoy a site which is still used to attract high leisure travelers from overseas? But later it was rechristened to better suit the Indian market. Makemytip.com 3. Bada is a mobile OS which derives its name from Korean word for Ocean. Which company developed it? Samsung 5. Which company derives its name from the Latin word that translates to bind together a name chosen to reflect the integrated nature of services the company offer. (Options Given: Novartis / Religare) Religare

6. Ergo was an Indian newspaper published in the Tabloid format & distributed free of cost to IT professionals in Software corridor of Chennai during 2007-09. However it ceased in Aug 2009 from physical format & continued to be published in online format. Which company publishes the Ergo? The Hindu One of Quizzing.in s most avid supporters - Jayakumar G.B has provided us with the prelims questions from Tata Crucible Chennai Campus Edition .