Economical Project in Tourism

Oana Hanu Mihai Zamfir grupa 25, ECTS

Iai 2011

Bem-vindo ao Peniche !
Surfing Holiday in Peniche, Portugal

Contents

Description of the product .............................................................................................................................................4 Destinations ...................................................................................................................................................................5 Schedule activities by day ..........................................................................................................................................9 Budgeting .................................................................................................................................................................... 11 Print Screens ................................................................................................................................................................ 12 Sources ........................................................................................................................................................................ 14

Description of the product

The Sporting Tours tourim agency, based in Sydney and represesented by Oana Hanu and Mihai Zamfir, decided to create a special product to address a rising demand from the Australian youth. Tired of the same old surfing spots around the Gold Coast, they want something different, challenging, so we came up with Bem-vindo ao Peniche ! - The Surfing Holiday in
Portugal product. Basically, the product consists in spending one week (7 nights accommodation) at a surf camp in Peniche, with surf lessons provided and with a one day trip to visit Portugals capital, Lisbon. The trip will take place at the beginning of August, from the 6th to the 13th. We intend to bring this offer to a group of 20 Australian students.

Our clients will have a 10% group discount offered by the Surf Camp and during the stay at the surf camp, the group will benefit of the following conditions:

7 nights of shared accommodation in the camp, in apartments located at less than 50 meters from the beach 5 days of surf lessons, 2 sessions a day, 2 hours per session, transfers included 2 video sessions Surfboard and wetsuit suited for the surf classes Full insurance Obtain discounts at the Surf Camp Surf Shop Apartments with fully equipped kitchen Cable TV and DVD in all the apartments A wide variety of DVD movies to select from Internet access Free transfers to and from the Peniche Bus Station All the local information you may need Breakfast included 3 lunches included

The transport to Lisbon will be made with Swiss Airlines while the transport from the Lisbon airport to the Peniche Surf Camp will be made via local buses that run every hour.

Destinations
Waking up everyday to surf perfect conditions. This is reality in Peniche. Widely recognized as the best and most consistent surf spot in Portugal, the peninsular of Peniche offers both north and south-facing coastlines. The result is the finest surfing conditions everyday regardless of the swell and wind direction. The Peninsular of Peniche always offers you a beach where the wind is off shore, creating perfect waves. Along the 15 Km of coast line you can find more than 20 surf spots for all level of surfer, from beginner to advanced. Peniche Surf Camp can be found one hour drive north from Lisbon airport. Around the surf base you can find a mix of long sandy bays and a couple of reef breaks. Peniche Surf Camp Base has got an ocean view and is located 100 meters from 3 excellent surf spots. In a 15 Km radius there are more than 20 waves to choose from, one of them has been described as the best left hander in Portugal, Super Tubes.

The Surf Base is within walking distance or a short drive from all the waves in the peninsular of Peniche. It is located in Casais do Baleal. Baleal is a small island 5 minutes drive from Peniche and 1 hour from Lisbon. There is regular public transport coming to and from Peniche. Around the surf base you can find mainly beaches. There are bars and coffee shops on the beach where you can watch the sunset or party at night. There are also many types of restaurants, a market, surf shops, a bakery and everything necessary for your everyday needs. More specific needs, such as banks and other public institutions, can be found in Peniche.

Peniche is surrounded by ocean and by waves. Either on the south or the north coast there are a lot of surf spots. Here are some of the most famous: Supertubos, Molhe Leste, Lagido, Cantinho, Meio da Baia, Almagreira, Belgas, Consolao. The Surf school is based around you, the experience and professionalism, the surf instructors qualified by the Portuguese Surfing Federation and the best surf equipment available on the market. The school is open to people of all ages, skill levels and nationalities. You will be taught by highly qualified and experienced surfers and surf teachers who are also life guards. Peniche has so many waves that it is possible to surf several surf spots on the same day, we just have to be at the right spot at the right time. At the same time you are surfing you are visiting different beaches, you'll never get bored. Discover Lisbon in one day ! Once the launch pad for many of the voyages of discovery (notably Vasco da Gama's epic journey to India), Lisbon was the first true world city, the capital of an empire spreading over all continents, from South America (Brazil) to Asia (Macao, China; Goa, India). It is forever known as the city of the explorers, and you too will be filled with the spirit of discovery as you retrace the footsteps of Prince Henry the Navigator or Ferdinand Magellan. The city's legendary seven hills will also seduce you into admiring characteristic mosaic pavements and dazzling tiled faades, and will reward you with strategically-placed miradouros or viewpoints offering breathtaking panoramas over the city after a ride on a charming old tram. Concentrate on the main highlights, we start in the Belem district, reached by tram 15. It departs from downtown, where you can also take time to admire the city's main squares (Rossio and Comercio Square) and pedestrian streets (Rua Augusta). The Hieronymites Monastery (Mosteiro dos Jernimos) is located in the Belm, district of Lisbon. This magnificent monastery can be considered one of the most prominent monuments in Lisbon and is certainly one of the most successful achievements of the Manueline style (Portuguese late-Gothic). In 1983, it was classified by the UNESCO, with nearby Belm Tower, as a World Heritage Site. After we visit the monastery we take the underpass to the Discoveries Monument, and walk to Belem Tower.

Next, we take tram 15 once again, this time in the opposite direction, and once back downtown, walk up to Alfama.

Alfama is the oldest district of Lisbon, spreading on the slope between the Castle of Lisbon and the Tejo river. Its name comes from the Arabic Al-hamma, meaning fountains or baths. It contains many important historical attractions, with many Fado bars and restaurants. Overlooking the Alfama is the mediaeval Castle of So Jorge, royal residence until the early 16th century and now offering the best views of the city. In the slopes of Alfama there are other terraces (miradouros) from which to see the city, like the Miradouro de Santa Luzia, near the church of the same name and over remnants of the Moorish city walls, and the Miradouro das Portas do Sol (Gates of the Sun). Near Miradouro of Santa Luzia is located the Museum of Decorative Arts (Museu de Artes Decorativas), a 17th century mansion with magnificent interiors. Among the churches of the Alfama are Lisbon Cathedral (12th-14th centuries), the oldest of the city and located to the West of the neighbourhood, the Convent of the Grace (Convento da Graa, 18th century), near the Castle, the mannerist Monastery of So Vicente de Fora (late 16th-18th century), where the Kings of the House of Braganza are buried, and the baroque Church of Santa Engrcia (17th century), now converted into a National Pantheon for important Portuguese personalities.

View of Alfama from Miradouro de Santa Luzia Next we take the metro to Parque das Naes and visit the Oceanarium. We stop to admire the futuristic architecture of the district. Parque das Naes covers an extensive area in northeastern Lisbon next to the Tagus estuary, formerly used for mainly industrial purposes. Here we can admire Vasco da Gama Tower, The Atlantic Pavilion concert hall, Marina Parque das Naes, The Atlantic Pavilion concert hall. The Lisbon Oceanarium has a large collection of marine species birds, mammals, fish, cnidaria, and other marine organisms totaling about 16,000 individuals of 450 species.

Vasco da Gama Tower

The Atlantic Pavilion

Marina Parque das Naes

Oceanarium

We end our Lisbon visit with a night in Bairro Alto, first for dinner, then for some drinks as you bar-hop through this old quarter, and after midnight we will return to Peniche.

Schedule activities by day

Day 1: August 6th, 2011 11.45 Arrival Lisabon Airport 12.30 Departure towards Peniche with a local bus 14.15 Arrival Peniche and check-in at the Peniche surf camp 15.00 Lunch provided by the Surf Camp 17.00 Beach time get accustomed with the beach, with the surf points, take a swim 20.00 Have dinner at a local pub in the town of Peniche Day 2: August 7th, 2011 9.00-10.00 Breakfast at the surf camp 10.00-12.00 Surfing lessons 13.00-14.00 Lunch at the surf camp 16.00-18.00 Surfing lessons 20.00-21.30 Dinner at a restaurant in Peniche Free time after 21.30, with the possibility of spending in the city and relaxing Day 3: August 8th, 2011 9.00-10.00 Breakfast at the surf camp 10.00-12.00 Surfing lessons 13.00-14.00 Lunch at the surf camp 16.00-18.00 Surfing lessons 19.00-20.30 Rent a bike and take a ride around the coast From 21.00 Dinner and afterwards clubbing in Peniche Day 4: August 9th, 2011 9.00-10.00 Breakfast at the surf camp 10.00-12.00 Surfing lessons 12.00-15.00 Free time (lunch self-catered; the group will take a trip to a mini market and cook themselves; we will organize a cooking activity, so that the Australians can learn how to cook Portuguese Food) 15.00-17.00 Surfing lessons 17.00-18.00 Video sessions 19.00-21.00 Barbeque organized for the whole camp From 21.00 Beach Party Day 5: August 10th, 2011 8.00-9.00 Breakfast at the surf camp 9.30 Departure towards Lisbon with arranged transportation from the surf camp 10.30 Arrive at Lisbon 11.00 Visit Rossio and Comercio Squares, Rua Augusta 11.30 Arrival at Belem District 11.45 Visit the The Hieronymites Monastery (Mosteiro dos Jernimos) 13.20 Arrive at the Alfama District

13.30 Lunch at a Fado Bar 14.30 Visit Castle of Sao Jorge 16.00 Visit Miradouro of Santa Luzia and the Museum of Decorative Arts 17.30 Head to Parque das Naes and visit the Oceanarium 20.00 Head to Bairro Alto for dinner and then some bars 01.00 Head back to the Surf Camp Day 6: August 11th, 2011 9.00-10.00 Breakfast at the surf camp 10.00-13.00 Scuba Diving at Rabo de Asno 13.00-15.00 Free time (lunch self-catered) 15.00-17.00 Surfing lessons 17.00-18.00 Video sessions 18.00-20.00 Beach Volley Ball Championships 20.00-22.00 Barbeque organized for the whole camp From 22.00 Beach Party Day 7: August 12th, 2011 9.00-10.00 Breakfast at the surf camp 10.00-12.00 Surfing lessons 12.00-16.00 Free time (for lunch we will organize a cooking activity, so that the Australians can learn how to cook Portuguese food) 16.00-17.30 Kite surfing 17.30-19.00 Stand up Paddle boarding Tour 20.00-21.30 Dinner self-catered Free time after 21.30, perfect to take a walk on the beach Day 8: August 13th, 2011 7.30-8.30 Early wake-up and Breakfast at the surf camp 8.30 Check out & departure from Peniche 10.05 Arrival at Lisbon Airport 12.15 Flight back towards Sydney Day 9: August 14th, 2011 19.00 Arrival at Sydney 19.30 Everyone goes back home with a smile on their face

Budgeting
Budget by activities: Accommodation: 408 EUR for 7 nights of shared accommodations with the group discount (discounted from 453 EUR) Meals (provided by the surf camp): 7 Breakfasts & 3 lunches: 7*4 EUR + 3*8 EUR = 52 EUR Transport by airplane (Sydney-Lisbon two-way): 2270 EUR Transport by bus from and to the airport: 16 EUR Transport by arranged bus from the Surf Camp for the Lisbon Tour: 14 EUR Other water sports (kite surfing, paddle boarding and scuba diving): 70 EUR Lisbon Objectives (Oceanarium, Museum of Decorative Arts, Castle of Sao Jorge and The Hieronymites Monastery): 80 EUR Total 1 person: 2910 EUR Total Group (20 persons): 2910*20 = 58200 EUR Commercial addition = 20% Gross profit = 2910 * 0.2 = 582 euro VAT = 24% * 582 euro = 139.68 euro Unique cote = 16% * (582-139.68) = 0.16 * 442.32 = 70.77 euro Net profit = 572 139.68 70.77 = 361.55 euro A person with all taxes included = 2910 + 361.55 + 70.77 + 139.68 = 3492 ~ 3500 euro / person Total group including taxes = 70000 euro / group.

COST Accommodation Meals Airplane transport Bus transport Lisbon Tour transport Water sports Lisbon Objectives Total

PER PAX (euro) 408 52 2270 16 14 70 80 2910

PER GROUP (euro) 9160 1040 45400 320 280 1400 1600 58200

Print Screens
For the accomodation, we contacted the Surf Camp in Peniche, they responded promptly and they provided us with the offer for a group of over 16 persons. As for the transportation, we contacted several airlines, Swiss International Air Lines, Air France KLM and Lufthansa. Neither of these airlines could provide us an offer with a group discount through an email because of the high costs of the flight and the time between the moment of the reservation and the moment of flight. Bellow you will find the print screen with the offer from the surf camp and the price and dates for the Swiss Airlines. All other print screens will be found annexed.

Sources

www.penichesurfcamp.com http://www.yougodo.com/en/Other-Water-Sports-in-Peniche http://www.penichekitecenter.com/ http://www.divetime.com/divesites/Europe/Portugal/Peniche/Rabo_de_Asno_63522.html www.swiss.com