Professional Documents
Culture Documents
Design Portfolio
Design Portfolio
Design Portfolio
Concept, identity, site and mobile design for a social location sharing platform. The idea is to let users create maps and share them with like-minded peers
Concept, identity and a first iteration site layout for a daily deal aggregating website. The idea was to curate a selection of the best offers from the many daily deal sites that emerged in the wake of groupons success.
I was the creative director of Greenlight, an athletic apparel company that makes their products from recycled plastic bottles and donates part of their profits to microfinance. I designed the website, revamped the identity and did the photography and some video. I also identified microfinance partners and worked with them in India and Uganda.
I was the creative director and a founding member of Empowered by Light, a non-profit organization focused on promoting solar energy in rural Zambia. I built the identity and site, nights and weekends, while I was working at Sephora and then traveled to Zambia twice to help implement and document the work we were doing (photography and video).
I freelanced with Sephora for a half a year working on in-store graphics for Sephoras internationally.
Sephora continued
SGR! is a t-shirt line I co-founded in 2008 that put out 3 collections and sold internationally at stores like iHeart, Satine, Fred Segal, Kitson, United Arrows, Carrots, Intermix, and Harvey Nichols. The line got celebrity endorsement from Rihanna, Keira Knightley, Ashley Simpson, Mandy Moore, Selena Gomez, Lou Dillon, Olivier Zahm and others, which lead to lots of positive media attention. I was a co-designer, created the identity, did some of the photography and art directed other collaborators.
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